Skip to main navigation menu Skip to main content Skip to site footer

Articles

Vol. 18 No. 2 (2020)

Hotel Selection Criteria of Solo Traveling Females

DOI
https://doi.org/10.5614/ajhajht.2020.18.2.01
Submitted
April 9, 2020
Published
2020-12-30

Abstract

Consumers use online e-reviews as a popular tool for information and obtaining guidance. E-reviews have therefore become an important barometer in conducting product evaluations, and more importantly, to make purchasing decisions. This includes decisions about hotel selection. For hospitality industry marketers, the information in e-reviews is particularly important in translating and understanding consumer-specific needs. The current study brings valuable awareness to the limited academic research into hotel selection criteria among solo-traveling females. TripAdvisor’s top 25 list of cost-efficient hotels worldwide received 345 total consumer reviews. Noteworthy findings of the current study show unique selection criteria considered important to the solo traveling female including a hotel-provided cell phone programmed with emergency local contact information, and a nearby or on-premise automated teller machine. Study results also indicate that stewardship service, such as intimate and personalized hotel staff who “go the extra mile†is an important selection criterion. Also discussed are research limitations and implications.

References

  1. Agnihotri. R., Rapp, A. and Trainor, K. (2009), “Understanding the role of information communication in the buyer seller exchange process: Antecedents and outcomesâ€,Journal of Business & Industrial Marketing, 24:7, pp. 474-486.
  2. Alpert, M.I. and Raghunathan, R. (2003), “Psychometrics of hotel service quality: comparative factor structures of alternative market segmentsâ€, International Business & Economics Research Journal 2:9, pp. 33-40.
  3. Braun, V. and Clarke. V. (2006), “Using thematic analysis in psychologyâ€, Qualitative Research in Psychology, pp. 77-101.
  4. Brownell, J. (2011), “Creating value for women business travelers: Focusing on emotional outcomesâ€, Cornell Hospitality Report, 11:12, pp. 6-17.
  5. Chan, P. (2014), “A framework linking positioning strategy and resource-based view: Women-friendly hotelsâ€, Journal of Chinese Management Review, 17:2, pp. 1-22.
  6. Chen, Y.Y., Cheng. A.J. and Hsu. W.H. (2013), “Travel recommendation by mining people attributes and travel group types from community-contributed photosâ€, IEEE Transaction on multimedia, 15:6, pp. 1283-1295.
  7. Chiang, C.Y. and Jogaratnam. G. (2006). “Why do women travel solo for purposes of leisure?†Journal of Vacation Marketing, 12:1, pp. 59-70.
  8. Dalton, L. (2005), “Use of Clinical Space as an Indicator of Student Nurse’s Professional Development and Changing Need for Supportâ€, Nurse Education Today, 25, pp. 126-131.
  9. Dev, C. and Kumar, P. (2019), “A detailed study of the expected and actual use of hotel amenitiesâ€, Boston Hospitality Review, pp.1-22.
  10. Dodgson, M., Gann, D., Wladawsky-Berger, I. and George, G. (2013), “From the digital divide to inclusive innovation: The case of digital money. https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=5725&context=lkcsb_research Accessed 20 July 2019.
  11. Folta, T.B. and Miller, K.D. (2002), “Real option in equity partnershipâ€, Strategic Management Journal, 23:1, pp. 77-88.
  12. El- Gamil, R. (2018), “The tourist experience of the Egyptian solo woman traveler: An exploratory studyâ€, Journal of Tourism Research, 20, pp. 93-109.
  13. Emesong, N.J. (2012), “An evaluation of touristic facilities and attractions within the southwest region of Cameroonâ€, https://www.theseus.fi/bitstream/handle/10024/48888/Emesong_Jane.pdf?sequence=1&isAllowed=y. Accessed 10 June 2019.
  14. Hama, Y. (2001), “Shopping as a Coping Behavior for Stressâ€, Japanese Psychological Research 43, pp. 218-224.
  15. Han, H., Al-Ansi, A., Olya, H.G. and Kim, W. (2019), “Exploring halal-friendly destination attributes in South Korea: Perceptions and behaviors of Muslim travelers toward a non-Muslim destinationâ€, Tourism Management, 71, pp. 151-164.
  16. Hao, J.S.C. and Har, C.O.S. (2014), “A study of preferences of business female travelers on the selection of accommodationâ€, Procedia-Social and Behavioral Sciences, 144, pp. 176-186.
  17. Herjanto, H. and Gaur, S. (2014a), “What makes experience a memorable one for the customers of top Indonesian hotels, ASEAN Journal on Hospitality and Tourism, 13, pp. 90-100.
  18. Herjanto, H. and Gaur, S. (2014b), “Romantic tourists’ cognitive dissonance and willingness to revisit Asian hotelsâ€, Asian Journal of Business Research, 4:2, pp. 16-27.
  19. Herjanto, H., and Gaur, S. (2014c), “Creating Memorable Experiences: Lessons from World’s Top 10 Hotelsâ€, In V. Jauhari (Ed.), Creating Memorable Customer Experiences – insights from Hospitality Sector, Toronto, Canada: Apple Academic Press.
  20. Herjanto, H., Erickson, E. and Calleja, N.F. (2017), “Antecedents of business travelers’ satisfactionâ€, Journal of Hospitality Marketing & Management, 26:3, pp. 259-275.
  21. Holsti, O.R. (1969), Content analysis for the social science and humanities. Reading, MA: Addison-Wesley.
  22. Hostelworld. (2018), “Solo travel soars in popularity: 42% increase in bookings since 2015â€, http://www.hostelworldgroup.com/~/media/Files/H/Hostelworld-v2/press-release/solo-travel-soars-in-popularity.pdf. Accessed 10 June 2019.
  23. Howell, R.A., Moreo, P.J. and DeMicco, F.J. (1993), “A qualitative analysis of hotel services desired by female business travelerâ€, Journal of Travel & Tourism Marketing, 1:4, pp. 115-132.
  24. Jeng, J. and Fesenmaier, D.R. (2002), “Conceptualizing the travel decision-making hierarchy: A Review of recent developmentsâ€, Tourism Analysis, 7:1, pp. 15-32.
  25. Junek, O., Binney, W. and Winn, S. (2005), “All-female travel: What do women really want?†Tourism, 54, pp. 53-62.
  26. Kahneman, D. and Tversky, A. (1979), “Prospect theory: An analysis of decision under riskâ€, Econometrica, 47, pp. 263-291.
  27. Khan, M., Ahmed, S. and Chelliah, S. (2017), “Factors influencing destination image and visit intention among young women travellers: Role of travel motivation, perceived risks, and travel constraintsâ€, Asia Pacific Journal of Tourism Research, 22:11, pp. 1139-1155.
  28. Khoo-Lattimore, C. and Prayag, G. (2016),â€Accommodation preferences of the girlfriend getaway marketâ€, International Journal of Contemporary Hospitality Management, 28:12, pp. 1-24.
  29. Kucukusta, D. (2017), “Chinese travelers’ preferences for hotel amenitiesâ€, International Journal of Contemporary Hospitality Management, 29:7, pp. 1956-1976.
  30. Kulkarni, S. and Ramamoorthy, N. (2011), “Leader-member exchange, subordinate stewardship, and hierarchical governanceâ€, The International Journal of Human Resource Management, 22:13, pp. 2270-2793.
  31. Kumar, S. and Singh, D. (2014), “Exploring hotel selection motives among Indian touristsâ€, Indian Journal of Research Management, 21:1, pp. 73-78.
  32. Landers, L. (2018), “Women’s travel trends for 2018â€, Available at: https://girlpowermarketing.com/womens-travel-trends-2018/ Accessed 18 July 2019.
  33. Lauds, C. (2000), “Studying women business travelersâ€, Cornell Hotel Restaurant Administration Quarterly, 41:3, PP. 11.
  34. Li, J., Kim, W.G. and Wong, I.A. (2016), “Does destination perception differ based on traveler type? A case of the world gambling capital: Macauâ€, Tourism Planning & Development, 14:1, pp. 15-30.
  35. Lutz, J. and Ryan, C. (1993), “Hotels and the businesswoman–An analysis of businesswomen’s perceptions of hotel services, Tourism Management, 14:5, pp. 349-356.
  36. Marzuki, A., Chin, T.L. and Razak, A.A. (2012), “What women want: Hotel characteristics preference of women travelers, in M Kasimoglu (eds), Strategies for Tourism Industry, https://www.intechopen.com/books/strategies-for-tourism-industry-micro-and-macro-perspectives/what-women-want-hotel-characteristics-preferences-of-women-travellers. Accessed 20 July 2019.
  37. Mayo, C.R. and Christou, E.S. (2006), “The power of pink: How female business travelers are effecting the hotel industryâ€, Hosteur, 15:1, pp. 5-8.
  38. Na, L. (2010), Service quality and customer satisfaction in the hotel industry. https://www.politesi.polimi.it/bitstream/10589/13105/1/2010_10_Le.pdf. Accessed 20 July 2019.
  39. Noruzi, A. (2005)†“Google scholar: The new generation of citation indexesâ€, Libri, 55, pp. 170-180.
  40. Olds, K. and Hawkins, R. (2014), “Precursors to measuring outcomes in clinical supervision: A thematic analysisâ€, Training and Education in Professional Psychology, 8, pp. 158-164.
  41. Pickering, C. and Byrne, J. (2014), “The benefits of publishing systematic quantitative literature reviews for PhD candidates and other early career researchersâ€, Higher Education Research & Development, 33:3, pp. 534-548.
  42. Rakic, B. and Radenovic, T. (2014), “Real option methodology in public-private partnership project valuationâ€, Economic Annals, 54:200, pp. 91-113.
  43. Radojevic, T., Stanisic, N., Stanic, N. and Davison, R. (2018), “The effects of traveling for business on customer satisfaction with hotel services, Tourism Management, 67, pp. 326-341.
  44. Reed, D. (2018), “The percentage of women traveling for business is rising but so are their unique travel safety risks, “https://www.forbes.com/sites/danielreed/2018/07/11/the-percentage-of-women-traveling-for-business-is-rising-but-so-are-their-unique-travel-safety-risks/#1f54f16c3ab5. Accessed 15 July 2019.
  45. Rhee, T.H. and Yang, S.B. (2015), “How does hotel attribute importance vary among different travelers? An exploratory case study based on a conjoint analysisâ€, Electronic Market 25: 3, pp. 211-226.
  46. Rusting Publication, (1995), “The Lodging Executive’s Guide to Guest Protection: Protecting Younger Guestsâ€, Port Washington: Rusting Publications.
  47. Sammons, G., Moreo, P., Benson, L.F. and Demicco, F. (1999), “Analysis of female travellers’ selection of logging accommodationâ€, Journal of Travel & Tourism Marketing, 8:1, pp. 65-83.
  48. Sandelowski, M, (2010), “What’s in a name? Qualitative description revisitedâ€, Research in Nursing & Health, 33, pp. 77-84.
  49. Seth, P., Hindley, C. and Wilson-Wunsch, B. (n.d.), “An Analysis of Women-Only Hotel Accommodation in Indiaâ€, pp. 1-10.
  50. Short, F. (2003), “Domestic cooking practices and cooking skills: Findings from and English studyâ€, Food Service Technology, 3:3/4, pp. 177-185.
  51. Solo Traveler. (2019), “Solo travel statistics and data: 2018-2019â€, https://solotravelerworld.com/about/solo-travel-statistics-data/ Accessed 15 July 2019.
  52. Southan, J. (2019), “Top travel trends for 2019â€, Condi Nest Traveller. https://www.cntraveller.com/gallery/travel-and-tourism-trends-2019. Accessed 15 July 2019.
  53. TripAdvisor. (2018), “Top 25 value for money hotelsâ€, https://www.tripadvisor.com/TravelersChoice-Hotels-cValueForMoney. Accessed 16 July 2019.
  54. Trifunovic, S., Legendre, F. and Anastasiades, C. (2010), “Social trust in opportunistic networksâ€, In Proceedings of the INFOCOM IEEE Conference on Computer Communications Workshops, pp. 1-6.
  55. United Nations. (2019), “World economic situation and prospectsâ€, https://www.un.org/development/desa/dpad/wp-content/uploads/sites/45/WESP2019_BOOK-web.pdf. Accessed 18 July 2019.
  56. UNWTO - United Nations World Tourism Organization. (2017), “International tourism results: the highest in seven yearsâ€, http://media.unwto.org/press-release/2018-01-15/2017-international-tourism-results-highest-seven-years. Accessed 16 July 2019.
  57. Urry, J. (1990), “The tourist gaze: Leisure and travel in contemporary societiesâ€, London, Sage Publication.
  58. Vaismoradi, M., Turunen, H. and Bondas, T. (2013), “Content analysis and thematic analysis: Implications for conducting a qualitative descriptive studyâ€, Nursing & Health Sciences, 15:3, pp. 398-405.
  59. Wilson, C. and Dip, G. (2004), “A ‘journey of her own’: The impact of constraints on women’s solo travelâ€, https://epubs.scu.edu.au/tourism_pubs/26/. Accessed 16 July 2019.
  60. Wilson, E. and Little, D.E. (2008), “The solo female travel experience: Exploring the geography of women’s fearâ€, Current issues in Tourism, 11:2, pp. 167-186.
  61. Williams-Knight, E. (2013), “Catering to women: hotel design and amenitiesâ€, Hotel Business Review https://www.hotelexecutive.com/feature_focus/3512/catering-to-women-hotel-design-and-amenities. Accessed 15 July 2019.
  62. Wilkins, H., Merrilees, B. and Herington, C. (2006), “How self-image congruence impacts customer satisfaction in hotelsâ€, Tourism Analysis, 11:5, pp. 311-318.
  63. Xue, X.H. and Cox, C. (2009), “Mail Survey – What do Chinese business travelers really need? In P Milller and T Marchant (eds). Professional Doctorate Research in Australia: Commentary and Case Studies from Business, Education and Indigenous Studies, Southern Cross University Press, Australia, pp.109-118.
  64. Yavas, U. and Babakus, E. (2005), “Dimensions of hotel choice criteria. Congruence between business and leisure travelersâ€, Hospitality Management, 24, pp. 359-367.
  65. Yang, E.C.L., Khoo-Lattimore, C. and Arcodia, C. (2016), “A systematic literature review of risk and gender research in tourismâ€, Tourism Management, 58, pp. 89- 100.
  66. Zhang, M., Sun, Q., Chen, J. and Guo, J. (2008), “Travel behavior analysis of the females in Beijingâ€, Journal of Transportation, 8:2, pp. 19-26.