SHOPPER TYPOLOGY ON THE RELATIONSHIP BETWEEN SHOPPING MALL ATTRACTIVENESS AND SHOPPER PATRONAGE
The rapid growth of China’s economy has fuelled the growth of the residential property market in China. Together with the growth of residential properties, developers are also investing in Shopping Malls to cater to residential needs. However, the lack of understanding shoppers has seen homogenous types of shopping malls built. This not only meant an increase in competition but also replicating resources; both of which meant not meeting the financial objectives intended. The purpose of this study is to examine the impact of shopper typology on the relationship between shopping mall attractiveness and shopper patronage. The results will help developers of shopping malls must pay close attention to the types of shopper that they intend to serve and ensure long term success of developing shopping malls.
Ahmad, A. M. (2012). Attractiveness Factors Influencing Shoppers‟ Satisfaction, loyalty, and Word of Mouth: An Empirical Investigation of Saudi Arabia Shopping Malls. International Journal of Business Administration, 3(4), pp. 101-112.
Ahmed, Z. U., Ghingold, M., & Dahari, Z. (2007). Malaysian shopping mall behavior: an exploratory study. Asia Pacific Journal of Marketing and Logistics, 19(4), pp. 331-348.
AT Kearney. (2012). Global Retail Development Index 2012. Retrieved June 3, 2013, from http://www.atkearney.com/documents/10192/302703/Global+Retail+Expansion+Keeps+On+Moving.pdf/4799f4e6-b20b-4605-9aa8-3ef451098f8a
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), pp. 644-656.
Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002, Apr). The Influence of Multiple Store Environemnt Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing, 66(2), pp. 120-141.
Barreto, C., & Konarski, J. (1996). Shopping centres and entertainment: a typology. Entertainment in Shopping Centres: A Conpendium of ICSC Information Resources, pp. 3-10.
Bell, S. J. (1999). Image and consumer attraction to intraurban retail areas: an environmental psychology approach. Journal of Retailing and Consumer Service, 6(2), pp. 67-78.
Bellenger, D. N., Robertson, D. H., & Greenberg, B. A. (1977, June 1). Shopping centre patronage motives. Journal of Retailing, 53(2), pp. 29-38.
Berman, B., & Evans, J. R. (1995). Retail Management (6th ed.). New York: Macmillan Publishing Co.
Bhattacherjee, A. (2001). An empirical analysis of the antecedents of electronic commerce service continuance. Decision Support Systems, 32(2), pp. 201-214.
Biggadike, E. R. (1981). The Contributions of marketing to strategic management. Academy of Management Review, 6(4), pp. 621-632.
Bloch, P. H., Ridgway, N. M., & Dawson, S. A. (1994). The consumer mall as shopping habitat. Journal of Retailing, 70(1), pp. 23-42.
Bolton, R. N. (1998). A dynamic model of the duration of the customer's relationship with a continuous service provider: the role of satisfaction. Marketing
Science, 17(1), pp. 45-65.
Bolton, R. N., & Drew, J. H. (1991). A multistage model of customers' assessments of service quality and value. Journal of Consumer Research, 17(4), pp. 375-384.
Boulding, W., Kalra, A., Staelin, R., & Zeithaml, V. A. (1993). A dynamic process model of service quality:From expectations to behavioral Intentions. Journal of Marketing Research, 30, pp. 7-27.
Brown, S. (1991). Shopper Circulation in a Planned Shopping Centre. International Journal of Retail and Distribution Management, 19(January/February), pp. 17-24. and choice activity. International Journal of Retail & Distribution Management, 23(12), pp. 4-12.
Choi, K.-S., Cho, W.-H., Lee, S., Lee, H., & Kim, C. (2004). The relationships among quality, value, satisfaction and behavioral intention in health care provider choice: A South Korean study. Journal of Business Research, 57, pp. 913-921.
Cohen, J. (1992). A Power Primer. 112(1), pp. 155-159.
Colliers. (2013, May 4). Research & Forecast Report: Guangzhou Retail Property Market. Retrieved June 1, 2013, from www.colliers.com: http://www.colliers.com/~/media/files/marketresearch/apac/china/southchinaresearch/gz-retail-1q-2013.ashx
Cronin, J. J., & Taylor, S. A. (1992). Measuring service quality: a reexamination and extension. The Journal of Marketing, pp. 55-68.
Cronin, J. J., & Taylor, S. A. (1994). SERVPERF versus SERVQUAL: reconciling performance-based and perceptions-minus-expectations measurement of service quality. The Journal of Marketing, 58(1), pp. 125-131.
Cronin, J. J., Brady, M. K., & Hult, G. T. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), pp. 193-218.
Czepiel, J. A., & Gilmore, R. (1987). Exploring the concept of loyalty in services. The Services Challenge: Integrating for Competitive Advantage, pp. 91-94.
Dennis, C. (2005). Objects of desire: Consumer behaviour in shopping centre choices. Palgrave Macmillan.
Des Rosiers, F., Theriault, M., & Villeneuve, P.-Y. (2000). Sorting out access and neighbourhood factors in hedonic price modelling. Journal of Property Investment & Finance, 18(3), pp. 291-315.
Dholakia, R. R. (1999). Going shopping: key determinants of shopping behaviors and motivations. International Journal of Retail & Distribution Management, 24(7), pp. 154-165.
Dick, A. S., & Basu, K. (1994). Customer loyalty: Toward and integrated conceptual framework. Journal of The Academy of Marketing Science, 22(2), pp. 99-113.
Finn, A., & Louviere, J. J. (1996). Shopping center image, consideration, and choice: anchor store contribution. Journal of Business Research, 35(3), pp. 241-251.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behaviour: An introduction to theory and research. Addison-Wesley.
Frasquet, M., Gil, I., & Molla, A. (2001). Shopping-centre selection modelling: a segmentation approach. The International Review of Retail, Distribution and Consumer Research, 11(1), pp. 23-38.
Ghosh, A. (1986). The Value of a Mall and Other Insights from a Revised Central Place Model. Journal of Retailing, 62(Spring), pp. 79-97.
Graham, E. (1988, May 13). The call of the mall. Wall Street Journal, p. 7R.
Granzin, K. L., Painter, J. J., & Valentin, E. (1997). Consumer Logistics as a basis for segmenting retail markets. An exploratory inquiry. Journal of Retailing and Consumer Service, 4(2), pp. 99-107.
Haytko, D. L., & Baker, J. (2004). It s all at the mall: exploring adolescent girls' experiences. Journal of Retailing, 80(1), pp. 67-83.
Hopper, Stilley, J. A., & Lipscomb, T. J. (1991). An Investigation of Differences Between Male and Female Outshoppers: Strategic Implications. Akron Business and Economic Review, 22(Winter), pp. 109-120.
Ingene, C. A. (1984). Productivity and functional shifting in spatial retailing: Private and social perspectives. Journal of Retailing, 60(3), pp. 15-36.
Johnson, J., & Raveendran, P. (2009, September). Retail Patronage Behaviour and Shopper Segmentation: A Study among Shoppers of Organised Retailers. Vilakshan, XIMB Journal of Management, pp. 121-142.
Jones, H., & Farquhar, J. D. (2003). Contact management and customer loyalty. Journal of Financial Services Marketing, 8(1), pp. 71-78.
Jones, M. A., Reynolds, K. E., & Arnold, M. J. (2006). Hedonic and utilitarian shopping value: investigating differential effects on retail outcomes. Journal of Business Research, 59(9), pp. 974-981.
Kamarulzaman, Y., & Lee, F. C. (2010, July). Attracting Shoppers to Shopping Malls: The Malaysian Perspective. Interdisciplinary Journal of Contemporary Research in Business, 2(3), pp. 185-198.
Kelley, E. J. (1958, July). The importance of convenience in consumer purchasing. The Journal of Marketing, 23(1), pp. 32-38.
Kim, Y.-K. (2002). Consumer value: An application to mall and Internet shopping. International Journal of Retail & Distribution Management, 30(12), pp. 595-602.
Kotler, P. R., & Armstrong, G. (2006). Principles of Marketing (11th ed.). New York: Prentice Hall.
Kotler, P., & Keller, K. L. (2006). Marketing Management (12 ed.). New Jersey: Pearson Prentice Hall.
Leech, N. L., Barrett, K. C., & Morgan, G. A. (2011). IBM SPSS for intermediate statistics (4th ed.). New York: Taylor & Francis Group.
Lesser, J. A., & Kamal, P. (1991). An inductively derived model of the motivation to shop. Psychology and Marketing, 8(3), pp. 177-198.
Lumpkin, J. R., Hawes, J. M., & Darden, W. R. (1986). Shopping pattems of the rural consumer: exploring the relationship between shopping orientations and out shopping. Journal of Business Research, 14(1), pp. 63-81.
Michon, R., & Chebat, J.-C. (2004). Cross-cultural mall shopping values and habitats: a comparison between English-and French-speaking Canadians. Journal of Business Research, 57(8), pp. 883-892.
Mittelstaedt, R. A., & Stassen, R. E. (1990). Shopping Behavior and Retail Merchandising strategies. Journal of Business Research, 21(3), pp. 243-258.
Mowen, J., & Minor, M. (1995). Consumer Behavior (5th ed.). NJ: Prentice Hall International.
Ng, C. F. (2003). Satisfying shoppers' psychological needs: From public market to cybermall. Journal of Environmental Psychology, 23(4), pp. 439-455.
Nicholls, J., Li, F., Kranendonk, C., & Roslow, S. (2002). The seven year itch? Mall shopper across time. Journal of Consumer Marketing, 19(2), pp. 149-165.
Oliva, T. A., Oliver, R. L., & MacMillan, I. C. (1992). A catastrophe model for developing service satisfaction. The Journal of Marketing, 56, pp. 83-95.
Papadopoulos, N. G. (1980). Consumer outshopping research review and extension. Journal of Retailing, 56(4), pp. 41-58.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. The Journal of Marketing, pp. 41-50.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1991). Refinement and reassessment of the SERVQUAL scale. Journal of Retailing, 67(Winter), pp. 420-450.
Patel, V., & Sharma, M. (2009). Consumers' Motivations to shop in Shopping Malls: A Study of Indian shoppers. Asia Pacific Advances in Consumer Research, 8(3), pp. 285-290.
Reid, R., & Brown, S. (1996). I hate shopping! An introspective perspective. International Journal of Retail & Distribution Management, 24(4), pp. 4-16.
Rintamäki, T., Kuusela, H., & Mitronen, L. (2007). Identifying conpetitive customer value propositions in retailing. Managing Service Quality, 17(6), pp. 621-634.
Roulac, S. E. (1994). Retail real estate in the 21st century: information technology+ time consciousness+ unintelligent stores= intelligent shopping? NOT! Journal of Real Estate Research, 9(1), pp. 125-150.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: a theory of consumption values. Journal of Business Research, 22(2), pp. 159-170.
Shim, S., & Eastlick, M. A. (1998). The hierarchical influence of personal valluews on mall shopping attitute and behavior. Journal of Retailing, 74(1), pp. 139-160.
Statistics Bureau of Guangzhou. (2013). Statistics Bureau of Guangzhou. Retrieved June 1, 2013, from http://www.gzstats.gov.cn/
Stoltman, J. J., Gentry, J. W., & Anglin, K. A. (1991). Shopping Choices: The case of mall choice. Advances in consumer research, 18, pp. 434-440.
Stone, G. P. (1954). City shoppers and urban identification; observations on the social psychology of city life. American Journal of Sociology, 60(1), pp. 36-45.
Swinyard, W. R. (1998). Shopping mall customer values: the national mall shopper and the list of values. Journal of Retailing and Consumer Services, 5(3), pp. 167-172.
Tauber, E. M. (1972). Why do people shop? The Journal of Marketing, pp. 46-49.
Taylor, S. A., Nicholson, J., Milan, J., & Martinez, R. (1997). Assessing the roles of service quality and customer satisfaction in the formation of the purchase intentions of Mexican consumers. Journal of Marketing Theory and Practice, 5(1), pp. 78-90.
Teller, C., Reutterer, T., & Schnedlitz, P. (2008). Hedonic and utilitarian shopper types in evolved and created retail agglomerrations. The International Review of Retail, Distribution and Consumer Research, 18(3), pp. 283-309.
Terblanche, N. (1999). The perceived benefits derived from visits to a super regional shopping centre:an exploratory study. South Africa Journal of Business Management, 30(4), pp. 141-146.
Thang, D. C., & Benjamin, L. B. (2003). Linking consumer perception to preference of retail stores: an empirical assessment of the multi attributes of store image. Journal of Retailing and Consumer Services, 10(4), pp. 193-200.
Wakefield, K. L., & Baker, J. (1998). Excitement at the mall: determinants and effects on shopping response. Journal of Retailing, 74(4), pp. 515-539.
Westbrook, R. A., & Black, W. C. (1985). A motivation-based shopper typology. Journal of Retailing, 61(1), pp. 78-103.
Yiu, C.-y., & Yung, Y. (2006). An ecological framework for the strategic positioning of a shopping mall. Journal of Retail and Leisure Property, 5(4), pp. 270-280.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. The Journal of Marketing, 60(2), pp. 31-46.
Zhang, T., Ramakrishnan, R., & Livny, M. (1996). BIRCH: an efficient data clustering method for very large databases. ACM SIGMOD Record, 25(2), pp. 103-114.
- There are currently no refbacks.