ASEAN Journal on Hospitality and Tourism 2021-09-08T16:16:28+07:00 Alhilal Furqan Open Journal Systems <p style="text-align: justify;">The main purpose of ASEAN Journal on Hospitality and Tourism is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.<br /><br />The journal aims primarily at a wide range of persons who are concerned with the tourism and tourism-related issues in the countries of the Southeast Asia region, for example:</p> <p>* Those who are involved in planning, policy-making and consultancy positions <br />* Those who are involved in tourism and tourism-related activities, at the executive and senior management levels <br />* Those who are involved in teaching and research on tourism and tourism-related issues</p> <p>Manuscript template can be downloaded <a title="Manuscript_template" href="">here</a></p> <p>ISSN: <a title="ISSN" href="" target="_blank" rel="noopener">1412-2073</a></p> <p>E-ISSN: <a title="ISSN" href="" target="_blank" rel="noopener">2722-2748</a></p> <p><a href="" target="_blank" rel="noopener"><img src="" alt="" width="72" height="47" /></a> <a href=";hl=en" target="_blank" rel="noopener"><img src="" alt="" width="120" height="48" /></a> <a title="Sinta" href="" target="_blank" rel="noopener"><img src="" alt="" width="92" height="33" /></a><img style="font-family: 'Noto Sans', 'Noto Kufi Arabic', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;" src="" alt="" width="155" height="36" /><a style="background-color: #ffffff; font-family: 'Noto Sans', 'Noto Kufi Arabic', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; color: #009de5;" href=""><img src="" alt="" width="121" height="36" /></a> </p> <p><a href="" rel="license"><img style="border-width: 0;" src="" alt="Creative Commons License" /></a><br />This work is licensed under a <a href="" rel="license">Creative Commons Attribution-NoDerivatives 4.0 International License</a>.</p> Exploring Tourism Opportunities: Role of Financial Institutions in the Promotion of Tourism Entrepreneurship in Kerala 2020-09-19T18:30:05+07:00 Ibrahim P. A. <p>This study aims to assess the role of financial institutions in promoting tourism<br />entrepreneurship in the state of Kerala; Kerala is a brand of Indian tourism and the destiny<br />of world tourism. The study highlights the acumen behind the promotion of tourism<br />entrepreneurship, tourism opportunities in Kerala and identifies the role of financial<br />institutions in exploring tourism opportunities with the primary data sourced from 222<br />tourism entrepreneurs of Kerala. The study found that financial institutions significantly<br />assist tourism enterprises in asset creation. Further, the findings reveal a positive<br />association between financial assistance in the innovation of recreation facilities and a<br />stimulus to start enterprises in the tourism sector. The study provides deeper insights to<br />managers and academicians that the financial institutions should extend credit to the<br />tourism industry as Priority Sector Lending (PSL) along with other prime lending sectors.</p> 2021-09-08T00:00:00+07:00 Copyright (c) 2021 ASEAN Journal on Hospitality and Tourism Impact of Destination Attributes on Tourists Destination Selection: With Special Reference to Cultural Triangle of Sri Lanka 2021-04-08T14:42:42+07:00 Mohamed A. M. Raazim Munasinghege A. T. K. Munasinghe <p>Sri Lanka is one of the fastest-growing tourist destinations in the world. Amongst tourists’<br />attractions, “Cultural Triangle”, a region of the cultural heritage of the country has become<br />the highest income generating destination. However, when compared with the other<br />tourists’ destinations of the country, the number of tourists visiting the cultural triangle is<br />low. As the literature reveals, the attributes of the destination matter in destination<br />selection by the international tourists. Thus, considering the importance of this region as<br />the top income contributor but not in terms of the number of tourists' visits, this study<br />problematizes the impacts of destination attributes on tourist`s destination selection.<br />Accordingly, the objective of this study is to identify the destination attributes and their<br />relationship with the tourists’ destination selection decisions. Data was collected through<br />questionnaires from a sample of 222 foreign tourists who visited the cultural triangle<br />during 2019 through a selected travel agent. Results of the multiple regression analysis<br />revealed that attributes of Amenities, Destination Attractions, Accessibility, Ancillary<br />Services, and Destination Environment as having a moderate positive relationship whilst,<br />the service quality weak positive relationship with Tourist’s Destination selection.<br />Destination attraction was identified as the most influential factor of all attributes. The<br />findings of this study can be used by policymakers in developing destinations for tourists’<br />attractions in the country.</p> 2021-09-08T00:00:00+07:00 Copyright (c) 2021 ASEAN Journal on Hospitality and Tourism Destination Image of Himachal Pradesh: Foreign Tourist Perception 2020-12-06T17:27:38+07:00 Sunil Kumar Sandeep Sharma <p>Destination Image is a psychological set of emotions in a tourist’s mind. This study is an<br />inquiry from 384 Foreign Nationals who included destination Himachal in their visit to<br />India. The latent factors of ‘destination image’ were extracted and validated through<br />structural equation modeling (SEM). Out of the ten explored latent factors ‘affective’<br />dimension is the major element followed by ‘infrastructure’, ‘culture’ and ‘safety’ are acting<br />as significant persuading forces in destination image formation. The study will help various<br />organizations and agencies to position their tourism products. Future researchers can<br />investigate the change in destination image with other locations having the same<br />geographical conditions. This study is limited to the present experience of tourists and<br />didn’t include the revisit experiences of foreign tourists.</p> 2021-09-08T00:00:00+07:00 Copyright (c) 2021 ASEAN Journal on Hospitality and Tourism Synthesising Resource-Advantage and Hofstede Cultural Dimensions: Customer Orientation, Knowledge Creation and Firm Performance 2021-01-11T14:36:45+07:00 Melissa Li Sa Liow <p>There is a dearth of studies on synthesising the resource-advantage theory and Hofstede<br />cultural dimensions that explore the influence of customer orientation and knowledge<br />creation on the firm performance for small hotels. This paper reviews extant literature<br />that provides insights on the influence of customer orientation and knowledge creation<br />on firm performance. In-depth interviews with three hotel owners and three hotel<br />managers were performed in this study. The results disclose that forging memorable<br />and positive customer experiences and developing informed knowledge databases are<br />business practices that sustain the firm performance. From the theoretical aspect, it is a<br />preliminary step to blend the culturally relevant customer orientation and knowledge<br />creation elements into forming a firm performance framework designed for small hotels.</p> 2021-09-08T00:00:00+07:00 Copyright (c) 2021 ASEAN Journal on Hospitality and Tourism Exploring the Factors Influencing the Selection of Traditional Travel Agencies: A Case of Banjarmasin, Indonesia 2021-04-05T09:14:31+07:00 Jeetesh Kumar V. S. S. Shreya Rupam Konar <p>Highly developed online facilities by travel agents have grown drastically over the past years. Internet is taking over the businesses of traditional travel agents in their existing as well as emerging markets. Due to the dynamic and diverse nature of technology, the travellers are seeking to optimize their travel attitude in an effective manner while implicating several threats. Amidst all changes, this study investigated the attitude of Indonesian travellers visiting traditional travel agents. A self-administrated online survey was used to collect the data from local travellers of Banjarmasin, Indonesia. A sample of 277 respondents showed a significant relationship between the expertise of travel agents, handling capacity, technological adoption towards visiting traditional travel agents. Interestingly, the social interaction factor has no significant influence. Further, the analysis identified that secure transaction shows a partial mediating effect between travellers visiting traditional travel agents and their habitual selection behaviour. The results of the study indicate that Indonesian travellers have an overall positive attitude towards traditional travel agencies due to their expertise and handling capacity of travel services. An important finding reveals transactional security as a vital factor in habitual selection behaviour of Indonesian travellers. In future, there is a necessity for a holistic approach towards the understanding of both demand and supply perspectives of travel services.</p> 2021-09-08T00:00:00+07:00 Copyright (c) 2021 ASEAN Journal on Hospitality and Tourism The Prospect of “Halal Tourism” Destination: An Strategy for Ponorogo Regency, East Java (Indonesia) 2021-04-04T14:18:40+07:00 Muhammad Ridlo Zarkasyi Dhika Amalia Kuniawan Dio Caisar Darma <p>Tourism is a prima donna sector that has a major contribution to the economy of the people and Indonesia's state income. Foreign tourist visits to Indonesia rank fourth in ASEAN, contributing to a GDP of 4.25% (Central Bureau of Statistics of Indonesia, 2020). In 2019, the number of Indonesians who are Muslim is 39.8 million and that is the majority, so tourism in East Java is very important to revitalize the concept of “halal tourism”, including for Ponorogo Regency. At this opportunity, the study concentrated on tourism objects in the Ponorogo Regency using the PESTLE method (political, economic, social, technological, legal, and environmental) to identify aspects that can meet the requirements of halal tourism. In general, this is a way of expanding and encouraging East Java Province to become an area capable of implementing halal tourism throughout its Regency by meeting certain criteria set by the Ministry of Tourism of the Republic of Indonesia. The weaknesses and limitations of the study have become a symbol of concern for future improvement. The concept of “halal tourism” is interpreted more broadly in various aspects, not only limited to religious tourism, pilgrimage, or visiting places of worship, but is applied to tourism objects that focus on the sharia process through various aspects. “halal tourism” has great potential to be realized, one of which is in Ponorogo Regency</p> 2021-09-08T00:00:00+07:00 Copyright (c) 2021 ASEAN Journal on Hospitality and Tourism