Pengaruh Elemen Desain Interior Terhadap Persepsi Maskulinitas (Studi Kasus: Barber Shop)

Ardiles Septuaginta Sopakuwa, Prabu Wardono, Bagus Handoko


Influence of Interior Design Elements in Perception of Masculinity (Case Study: Barber Shop)

Abstract. The barber shop is one of the few public spaces that are not infiltrated by women. Therefore, the barber shop is a good representative of a male-only public space. This research was aimed at finding out the effect of interior-environment elements towards a masculine perception, so that current male-only public spaces are able to optimally fulfill the need of a masculine perception. In the experiment for this research, 5 three-dimensional conditions of a barber shop as a result of manipulation with independent variables consisting of color (blue and orange) and material (concrete and wood) were used as visual stimulus. Combinations of these colors and materials resulted in four experimental conditions and one controlled condition without any experimental colours or materials. The experiment was conducted involving 30 subjects to rate how they responded in terms of masculine perception, positive emotion and behavior toward the five visual stimuli. The experimental data were analyzed using ANOVA. The results showed that the responses to each variable were not significantly different. Although the perception response to it was not significantly different from that of the other experimental conditions, Condition 1, in which a decorative element of a big motorcycle and a visualization of football (fixed variables) were combined with a blue color (A1) and wood material (B2), was perceived as the most masculine at M = 89.13, 95% Cl.

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