Pengaruh Elemen Desain Interior Terhadap Persepsi Maskulinitas (Studi Kasus: Barber Shop)

Ardiles Septuaginta Sopakuwa, Prabu Wardono, Bagus Handoko

Abstract


Influence of Interior Design Elements in Perception of Masculinity (Case Study: Barber Shop)


Abstract. The barber shop is one of the few public spaces that are not infiltrated by women. Therefore, the barber shop is a good representative of a male-only public space. This research was aimed at finding out the effect of interior-environment elements towards a masculine perception, so that current male-only public spaces are able to optimally fulfill the need of a masculine perception. In the experiment for this research, 5 three-dimensional conditions of a barber shop as a result of manipulation with independent variables consisting of color (blue and orange) and material (concrete and wood) were used as visual stimulus. Combinations of these colors and materials resulted in four experimental conditions and one controlled condition without any experimental colours or materials. The experiment was conducted involving 30 subjects to rate how they responded in terms of masculine perception, positive emotion and behavior toward the five visual stimuli. The experimental data were analyzed using ANOVA. The results showed that the responses to each variable were not significantly different. Although the perception response to it was not significantly different from that of the other experimental conditions, Condition 1, in which a decorative element of a big motorcycle and a visualization of football (fixed variables) were combined with a blue color (A1) and wood material (B2), was perceived as the most masculine at M = 89.13, 95% Cl.


Full Text:

PDF

References


Dilani, A., A Psychosocially Supportive Design: As a Theory and Model to Promote Health, Journal of Design and Health, pp. 9-22, 2005.

McKay, B.H., The Art of Manliness, Jenks, OK: Semper Virilis Publishing, http://www.artofmanliness.com/, 2010.

Mehrabian, A. & Russell, J.A., An Approach to Enviromental Psychology, Cambridge, UK: MIT Press, 1974.

Kotler, P., Atmospherics as a Marketing Tool, Journal of Retailing, 4, pp. 4865, 1974.

Berman, B. & Evans, J.R., Retail Management: A Strategic Approach (6th ed.), Englewood Cliffs, NJ: Prentice-Hall Inc, 1995.

Hallock, J., Adolescent Preferences for Color, Unpublished Master Thesis, Indiana State College,Terre Haute, Indiana, 2003.

Guerin, D.A., Park, Y. & Yang, S., Development of An Instrument to Study The Meaning Of Color In Interior Environments, Journal of Interior Design, 20(2), pp. 31-41, 1995.

Moss, P., Men in the Nursery: Gender and Caring Work, Sage, 1999.

Morris, P., Gender in Print Advertisements: A Snapshot of Representations from Around the World, Media Report to Women, 34, pp.13-20, 2006.

Belcher, M.C. & Kluczny, R., A Model for Possible Effects of Light on Decision Making. Lighting Design and Application, 1987.

Bell, P.A., Greene, T.E., Fisher, J.D. & Baum, A., Enviromental Psychology, USA: Fort Worth, Holt, Rinehart & Winston, Inc., 1996.

Bem, S.L., The Measurement of Psychological Androgyny, Journal of Consulting and Clinical Psychology, 42(2), pp. 155-162, 1974.

Lindsey, B., Masculinity and Popular Television, Edinburgh: Edinburgh University, 2010.

Paul, P., Color by Numbers, American Demographics, February, pp. 30-34, 2002.

Jacobs, L., Cross-Cultural Colour Comparisons: Global Marketers Beware!, International Marketing Review, 8(3), pp. 21-31, 1991.

Valdez, P. & Mehrabian, A., Effects of Color on Emotion, Journal of Experimental Psychology, 123(4), pp. 394-409, 1994.

O'Connor, Z., Colour Psychology and Colour Therapy: Caveat Emptor, Color Res. Appl., 36, pp. 229–234, 2011.

English, A.I. & Stone, N.J., Task Type, Posters, and Workspace Color on Mood, Satisfaction, and Performance, 18(2), Creighton University, Omaha, Nebraska: Department of Psychology, 1998.

Sugiyono, Statistika Untuk Penelitian, Bandung: ALFABETA, 2007.




DOI: http://dx.doi.org/10.5614%2Fj.vad.2016.8.1.4

Refbacks

  • There are currently no refbacks.


                       

 

 

View My Stats