Penelitian Persepsi Kemasan Produk Skin Care Wanita dengan Pendekatan Teori Semantik
In Indonesia, little research has been done in view of packaging design recommendations. As a result, when developing packagings, designers use their own personal judgment. Meanwhile, skin care products are a fast growing industry in which we often find brands changing their packagings very frequently. Internationally, a great deal of research has been done on this subject. However, local research is needed for evaluating consumer perception of Indonesian skin-care packagings using a semantic theory approach, to find out whether existing packagings convey the products’ benefits effectively. A combination of qualitative and quantitative data from semi-structured questionnaires provided experiential data reflecting the research subjects’ engagement in perceiving a range of packaging samples from selected Indonesian skin-care brands. Based on this research, recommendations for future packaging design can be provided.
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