Pengaruh Unsur Alam terhadap Minat Berkunjung Kembali di Mal

Riza Septriani Dewi, Pribadi Widodo, Lies Neni Budiarti


Shopping malls with a natural concept are more attractive to visitors. This study examined the influence of natural interior design elements on client interest to revisit a mall. The assessed elements consisted of independent variables, namely water (still-standing/flowing) and vegetation (ground plants/potted plants), and dependent variables, namely nature perception and interest to revisit. In the experiment for this study, a stimulus-response method was applied, using a quantitative approach based on the principle of between-subjects factorial design. Simulated digital images of a shopping mall interior in 4 conditions with different combinations the abovementioned variables were used as experimental stimulus, while 4 groups of respondents, consisting of 20 people each, judged the stimulus regarding nature perception and interest to revisit. The experimental data were calculated and statistically analyzed using one-way ANOVA. The combined variables of moving water and tall plants did not have a significant effect on the respondents’ nature perception. The combined variables of stationary water and tall plants did not have a significant effect on the respondents’ interest to revisit. However, the combined variables of flowing water and ground plants tended to be more inviting with a good nature perception and interest to revisit. The experimental results can be used as a reference for interior designers and shopping mall developers, and for the development of design science.

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