Pengaruh Unsur Alam terhadap Minat Berkunjung Kembali di Mal

Riza Septriani Dewi, Pribadi Widodo, Lies Neni Budiarti

Abstract


Shopping malls with a natural concept are more attractive to visitors. This study examined the influence of natural interior design elements on client interest to revisit a mall. The assessed elements consisted of independent variables, namely water (still-standing/flowing) and vegetation (ground plants/potted plants), and dependent variables, namely nature perception and interest to revisit. In the experiment for this study, a stimulus-response method was applied, using a quantitative approach based on the principle of between-subjects factorial design. Simulated digital images of a shopping mall interior in 4 conditions with different combinations the abovementioned variables were used as experimental stimulus, while 4 groups of respondents, consisting of 20 people each, judged the stimulus regarding nature perception and interest to revisit. The experimental data were calculated and statistically analyzed using one-way ANOVA. The combined variables of moving water and tall plants did not have a significant effect on the respondents’ nature perception. The combined variables of stationary water and tall plants did not have a significant effect on the respondents’ interest to revisit. However, the combined variables of flowing water and ground plants tended to be more inviting with a good nature perception and interest to revisit. The experimental results can be used as a reference for interior designers and shopping mall developers, and for the development of design science.


Full Text:

PDF

References


Laing, J., The New Ghost Towns; A Vicious Shakeout Takes its Toll on Shopping Malls, Barron's, pp. 8-26, 1992.

Ping & Carusone, Rise and Fall in Regional Mall: Store Space and Productivity Trends, Academy of Marketing Science and The American Collegiate Retailing Association, pp. 95-98, 1994.

Broser, A., Let It Flow, Development Design, pp. 40- 43, January 2011.

Wolf, K.L., The Environmental Psychology of Shopping, Assessing the Value of Trees, Green Design, Research Review, 14(3), pp. 39-43 (12 Maret 2013).

Rubenstein, H.M., Central City Malls, Canada: John Wiley & Sons, Inc., 1978.

Bednington, N., Design for Shopping Centres (The Butterworths Design Series for Architects & Planners), Ann Arbor: Butterworth-Heinemann Ltd, 1982.

Santoso, S., Indonesia Shopping Center, Jakarta: PT. Griya Asri Prima, 2006.

Mehrabian, A. & Russell, J.A., An Approach to Environmental Psychology, Cambridge: The MIT Press, 1974.

Deci, E.L. & Ryan, R.M., Intrinsic Motivation and Self Determination in Human Behaviour, New York: Plenum Press, 1985.

Laurens, J.M., Arsitektur dan Perilaku Manusia, Jakarta: Grasindo, 2005.

Lohrer, A., Designing with Water, Berlin: Birkhauser Verlag AG, 2008.

EPA, Indoor Air Facts No.4: Sick Building Syndrome, Retrieved from Air and Radiation (6609J): http://www.epa.gov/iaq/pdfs/sick_ building_factsheet.pdf, (1991, February) (24 Juli 2013).




DOI: http://dx.doi.org/10.5614%2Fj.vad.2016.8.2.2

Refbacks

  • There are currently no refbacks.


                       

 

 

View My Stats