Determining Factors of Length of Stay of Indian Domestic Tourists
DOI:
https://doi.org/10.5614/ajht.2020.18.1.04Keywords:
Length of stay, domestic tourism, India, Multivariate Adaptive Regression Splines.Abstract
There is a trend of shortening lengths of stay (LOSs) in tourism, coupled with more frequent trips. Since tourism revenue derives from the duration of stay of tourists at destinations, tourism marketers are interested in attracting those tourists who stay for longer, and thus more profitable durations. Indian domestic tourism is a huge market but it has been insufficiently researched. As a result, destination marketing organizations (DMOs) are constrained to depend more on hunches in their efforts to attract tourists. This study attempts to identify the determining factors of length of stay of Indian domestic tourists with empirical evidence adopting multiple regression and the MARS (multivariate adaptive regression splines) model. The findings fill an essential gap in the tourism literature, as pertains to lengths of stay at Indian destinations. They also help destination marketing organizations better understand the nuances of tourist behavior, so they can craft appropriate marketing strategies that attract those tourists who tend to stay for longer durations.
References
Adongo, C. A., Badu-Baiden, F., & Boakye, K. A. A. (2017). The tourism experience-led length of stay hypothesis. Journal of outdoor recreation and tourism, 18, 65-74.
Agarwal, V. B., & Yochum, G. R. (1999). Determinants of tourist spending. Consumer psychology of tourism, hospitality and leisure., 311-330.
Alegre, J., & Pou, L. (2006). The length of stay in the demand for tourism. Tourism Management, 27(6), 1343-1355.
Alen, E., Nicolau, J. L., Losada, N., & Domnguez, T. (2014). Determinant factors of senior tourists' length of stay. Annals of Tourism Research, 49, 19-32.
Barros, C. P., & Correia, A. (2007). Survival analysis in tourism demand: The length of stay in Latin American destinations.
Barros, C. P., & Machado, L. P. (2010). The Length of Stay in Tourism. Annals of Tourism Research, 37(3), 692-706.
Blazey, M. A. (1992). Travel and retirement status. Annals of Tourism Research, 19(4), 771-783.
Brida, J. G., Meleddu, M., & Pulina, M. (2013). Factors influencing length of stay of cultural tourists. Tourism Economics, 19(6), 1273-1292.
Brida, J. G., Meleddu, M., & Pulina, M. (2013). Factors influencing length of stay of cultural tourists. Tourism Economics, 19(6), 1273-1292.
Cannon, T. F., & Ford, J. (2002). Relationship of demographic and trip characteristics to visitor spending: an analysis of sports travel visitors across time. Tourism Economics, 8(3), 263-271.
De Menezes, A. G., Moniz, A., & Vieira, J. C. (2008). The determinants of length of stay of tourists in the Azores. Tourism Economics, 14(1), 205-222.
Decrop, A., & Snelders, D. (2004). Planning the summer vacation: An adaptable process. Annals of Tourism Research, 31(4), 1008-1030.
Dellaert, B. G., Ettema, D. F., & Lindh, C. (1998). Multi-faceted tourist travel decisions: a constraint-based conceptual framework to describe tourists' sequential choices of travel components. Tourism Management, 19(4), 313-320.
Downward, P., Lumsdon, L., & Weston, R. (2009). Visitor expenditure: The case of cycle recreation and tourism. Journal of Sport & Tourism, 14(1), 25-42.
Fesenmaier, D. R., & Jeng, J. M. (2000). Assessing structure in the pleasure trip planning process. Tourism Analysis, 5(1), 13-27.
Fleischer, A., & Pizam, A. (2002). Tourism constraints among Israeli seniors. Annals of Tourism Research, 29(1), 106-123.
Fletcher, R. R., & Clabaugh, T. (1993). A comparison of characteristics, regional expenditures, and economic impact of visitors to historical sites with other recreational visitors. Journal of Travel Research, 32(1), 30-35.
Garca-Sanchez, A., Fernandez-Rubio, E., & Collado, M. D. (2013). Daily expenses of foreign tourists, length of stay and activities: Evidence from Spain. Tourism Economics, 19(3), 613-630.
Gokovali, U., Bahar, O., & Kozak, M. (2007). Determinants of length of stay: A practical use of survival analysis. Tourism Management, 28(3), 736-746.
India.gov.in, National Portal of India, Travel & Tourism
Indian Tourism Statistics 2018, Government of India, Ministry of Tourism
Keighren, I. M., Withers, C. W., & Bell, B. (2015). Travels Into Print: Exploration, Writing, and Publishing with John Murray, 1773-1859. University of Chicago Press.
Kozak, M. (2004). Destination benchmarking: Concepts, practices and operations. CABI.
Kruger, M., & Saayman, M. (2014). The determinants of visitor length of stay at the Kruger National Park. koedoe, 56(2), 1-11.
Lal, M., & Kumar, S. (2019). Understanding the Dynamics of Length of Stay of Tourists in India through Interpretive Structure Modeling. Review of Professional Management, 16(2), 14-24.
Machado, L. P. (2010). Does destination image influence the length of stay in a tourism destination?. Tourism Economics, 16(2), 443-456.
Martinez-Garcia, E., & Raya, J. M. (2008). Length of stay for low-cost tourism. Tourism Management, 29(6), 1064-1075.
Meng, F., Tepanon, Y., & Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of vacation marketing, 14(1), 41-56.
Mules, T. (1998). Decomposition of Australian tourist expenditure. Tourism Management, 19(3), 267-271.
Nicolau, J. L., & Mas, F. J. (2009). Simultaneous analysis of whether and how long to go on holidays. The Service Industries Journal, 29(8), 1077-1092.
Nicolau, J. L., Zach, F. J., & Tussyadiah, I. P. (2018). Effects of d
Downloads
Published
How to Cite
Issue
Section
License
Manuscript submitted to ASEAN Journal on Hospitality and Tourism has to be an original work of the author(s), contains no element of plagiarism, and has never been published or is not being considered for publication in other journals. The author(s) retain the copyright of the content published in ASEAN Journal on Hospitality and Tourism. There is no need for request or consultation for future re-use and re-publication of the content as long as the author and the source are cited properly.
