Marketing of Tourism Destination in the Context of Tiger Safari

Authors

  • Nilanjan Ray Adamas University
  • Tapas Kumar Chatterjee
  • Subrata Kumar Mitra

DOI:

https://doi.org/10.5614/ajht.2022.20.1.01

Keywords:

Tiger tourism, Destination Marketing, Orienteering problem, Tourist trip design problem

Abstract

Tiger tourism plays a significant role in the overall scenario of Indian tourism. The forest destination managers face a major challenge in satisfying their visitors since tigers are elusive by nature and most of the time tourists return dissatisfied without sighting a tiger after a forest safari. This paper is the first scientific study of its kind based on empirical data in the context of tiger tourism and proposed a model to identify the optimum path in the forest with a higher probability of tiger sighting.

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Published

2022-06-07

How to Cite

Ray, N., Chatterjee, T. K., & Mitra, S. K. (2022). Marketing of Tourism Destination in the Context of Tiger Safari. ASEAN Journal on Hospitality and Tourism, 20(1), 1-16. https://doi.org/10.5614/ajht.2022.20.1.01

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Vol. 20 No. 1 (2022):

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