Marketing of Tourism Destination in the Context of Tiger Safari


  • Nilanjan Ray Adamas University
  • Tapas Kumar Chatterjee
  • Subrata Kumar Mitra



Tiger tourism, Destination Marketing, Orienteering problem, Tourist trip design problem


Tiger tourism plays a significant role in the overall scenario of Indian tourism. The forest destination managers face a major challenge in satisfying their visitors since tigers are elusive by nature and most of the time tourists return dissatisfied without sighting a tiger after a forest safari. This paper is the first scientific study of its kind based on empirical data in the context of tiger tourism and proposed a model to identify the optimum path in the forest with a higher probability of tiger sighting.


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How to Cite

Ray, N., Chatterjee, T. K., & Mitra, S. K. (2022). Marketing of Tourism Destination in the Context of Tiger Safari. ASEAN Journal on Hospitality and Tourism, 20(1), 1-16.