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Articles

Vol. 20 No. 1 (2022):

Marketing of Tourism Destination in the Context of Tiger Safari

DOI
https://doi.org/10.5614/ajht.2022.20.1.01
Submitted
July 29, 2021
Published
2022-06-07

Abstract

Tiger tourism plays a significant role in the overall scenario of Indian tourism. The forest destination managers face a major challenge in satisfying their visitors since tigers are elusive by nature and most of the time tourists return dissatisfied without sighting a tiger after a forest safari. This paper is the first scientific study of its kind based on empirical data in the context of tiger tourism and proposed a model to identify the optimum path in the forest with a higher probability of tiger sighting.

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