Recovery Strategies of Tourism Businesses in the COVID-19 Pandemic in Indonesia

Authors

  • Fulka 'Ilmy Avicenna Ralinas Universitas Jember
  • Juhanda Universitas Muhammadiyah Jember
  • Faozen Faozen Universitas Muhammadiyah Jember
  • Hadi Jatmiko Universitas Muhammadiyah Jember

DOI:

https://doi.org/10.5614/ajht.2022.20.1.07

Keywords:

Tourism, Business tourism, Recovery strategy, COVID-19

Abstract

This paper explores compatible recovery strategies executed by the tourism business owners to survive their businesses due to the undeniable stagnation of the Covid-19 pandemic in Indonesia.  The present study utilizes semi-structured online interviews to explore participants' activities, experiences, and strategies to maintain the tourism business during the COVID-19 pandemic. We garnered all data concerning the practical field experiences of participants by distributing google forms and collected further information from communication via telephone and WhatsApp. The research results showcased three strategies for the tourism business survival: improving hygiene and health standards, intensifying promotion, and operational cost control. Practically, this research will benefit tourism businesses to be more resilient in uncertain conditions in the future. The current study also contributes to the authority to resolve relevant policies incorporated with economic recovery related to the crisis due to the pandemic.

Author Biography

Juhanda, Universitas Muhammadiyah Jember

Lecturer in Tourism Department in Universitas Muhammadiyah Jember 

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Published

2022-06-07

How to Cite

Ralinas, F. ’Ilmy A., Juhanda, J., Faozen, F., & Jatmiko, H. (2022). Recovery Strategies of Tourism Businesses in the COVID-19 Pandemic in Indonesia. ASEAN Journal on Hospitality and Tourism, 20(1), 94-105. https://doi.org/10.5614/ajht.2022.20.1.07

Issue

Vol. 20 No. 1 (2022):

Section

Articles

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