Cruising after a Covid-19 Pandemic: Factors Influencing Tourists? Purchase Intention

Authors

  • Liqun Chen Qiongtai Normal University, Haikou city, Hainan Province, China; School of Hospitality, Tourism and Events, Taylor?s University, Malaysia
  • Victor Wee School of Hospitality, Tourism and Events; Centre for Research and Innovation in Tourism (CRiT), Taylor?s University, Malaysia
  • Jeetesh Kumar School of Hospitality, Tourism and Events; Centre for Research and Innovation in Tourism (CRiT), Taylor?s University, Malaysia https://orcid.org/0000-0001-9878-1228

DOI:

https://doi.org/10.5614/ajht.2023.21.1.06

Keywords:

Cruise holiday, COVID-19, Purchase intention, Destination image, Perceived risk, Perceived value, China's domestic tourism industry

Abstract

The global cruise tourism industry has been significantly impacted by the COVID-19 pandemic. As a result, it is important to understand the factors that affect tourists' decision to purchase cruise holidays after the pandemic. To accomplish this, a conceptual model based on the perceived value theory and incorporating concepts such as destination image, perceived risk, and purchase intention is proposed. This framework can be utilized to investigate tourists' purchase intention for cruise holidays and assist the cruise tourism industry in devising appropriate policies and designing cruise tourism products. This study is the first to develop a model for tourists' purchase intentions for cruise holidays after the COVID-19 outbreak.

Author Biography

Jeetesh Kumar, School of Hospitality, Tourism and Events; Centre for Research and Innovation in Tourism (CRiT), Taylor’s University, Malaysia

Dr. Jeetesh Kumar is Senior Lecturer at School of Hospitality, Tourism and Events; Associate Director for Information Management & Documentation at Centre for Research, and Innovation in Tourism (CRiT), Taylor’s University, Malaysia. His doctorate is from the Taylor’s University in Hospitality and Tourism, with research on Economic Impacts of Business Events in Malaysia. He has two postgraduate degree specialities; Professional Master’s in Hospitality Management and International Tourism from University of Toulouse, France and the other in Business Administration (MBA - Marketing) from Hamdard University, Pakistan. His research areas include Economic Impacts, Economic Modelling, MICE, Medical Tourism, Behavioural Studies. He has worked on consultancy and research projects at the national/ international level and authored 45 publications including research articles and book chapters. 12 Postgraduate students have been graduated under his supervision and currently he is supervising 5 PhD scholars. Along with an active member of several national and international associations, conferences, and journals, he is also serving as an associate editor for Asia-Pacific Journal Innovation in Hospitality and Tourism (APJIHT). Recently he has offered webinars/ guest speeches for universities in the Philippines, India, Japan, Indonesia, China, Australia, and Pakistan.

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Published

2023-04-30

How to Cite

Chen, L., Wee, V. ., & Kumar, J. (2023). Cruising after a Covid-19 Pandemic: Factors Influencing Tourists’ Purchase Intention. ASEAN Journal on Hospitality and Tourism, 21(1), 81-98. https://doi.org/10.5614/ajht.2023.21.1.06

Issue

Vol. 21 No. 1 (2023):

Section

Articles

License

Copyright (c) 2023 Liqun Chen, Victor Wee, Jeetesh Kumar

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