The Influence of Environmental Belief on Intention to Visit Ecological Site Through Ecotourism Attitude
English
DOI:
https://doi.org/10.5614/ajht.2023.21.2.04Keywords:
Environmental belief, Ecotourism attitude, Intention to visit ecological site, Ciletuh-Palabuhanratu UNESCO Global GeoparkAbstract
This study aims to determine the effect of environmental beliefs on the intention to visit ecological site through ecotourism attitude. The location of this research was conducted in Ciletuh-Palabuhanratu UGGp. In this study, the exogenous variable used were environmental beliefs with ecotourism attitude as the mediating variable and intention to visit ecotourism as the endogenous variable. The type of this research uses descriptive and verification with explanatory research methods. The sampling technique used was purposive sampling, amounting to 460 respondents. The data analysis technique in this study used Structural Equating Modeling (SEM). The results of this study indicate that the description of environmental belief, ecotourism attitude, and intention to visit ecotourism are in a fairly good category. The findings in this study suggest that environmental belief variables indirectly influence the intention to visit visit ecological through ecotourism attitude. The research recommend both of tourists and Ciletuh-Palabuhanratu UGGp to increase environmental belief and ecotourism attitudes in order to create positive tourist visiting intentions.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Banowati Azelia Putri Yuliawan, Bagja Waluya, Shandra Rama Panji Wulung
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Manuscript submitted to ASEAN Journal on Hospitality and Tourism has to be an original work of the author(s), contains no element of plagiarism, and has never been published or is not being considered for publication in other journals. The author(s) retain the copyright of the content published in ASEAN Journal on Hospitality and Tourism. There is no need for request or consultation for future re-use and re-publication of the content as long as the author and the source are cited properly.