Do Attractions ?Attract? Tourists? A Comparative Study Four Destinations Using Travel Career Pattern (TCP) and Tourism Product Taxonomy

Authors

DOI:

https://doi.org/10.5614/ajht.2024.22.3.02

Keywords:

Tourism attractions, Tourist motivation, Destinations comparison, Market source, Tourist typology

Abstract

This study aims to explore attractions in four destinations: Australia, Hong Kong, Singapore, and the United Kingdom. The paper sought to answer the following research questions about whether attractions play a different role in attracting travellers or merely satisfying needs. A qualitative research methodology was used to compare different perspectives from four market sources from each destination using the Travel Career Pattern (TCP) theory and tourism product taxonomy. The approach taken in this study is as follows: an exploratory investigation of the existing framework using secondary data from four tourism destinations and market source reports, global tourism statistical reporting data, national tourism organization statistics, consumer trends, travel behaviour, inbound activities, and marketing strategies. The current study found that four existing destinations have their own attractiveness and excellence in pleasure products, human effort, personal search, nature, and business. These results are consistent with previous observational studies in which the role of specific attractions as goal awareness (markers) and motivation (core) is crucial. Each target has its own uniqueness and different roles for different market sources. The generalizability of these results is subject to certain limitations. For example, four destinations and four market sources limit these results. It is recommended that further research be conducted in the following areas to explore more destinations and market sources or, in another case, with the primary data collection for the travellers visiting the destination.

Author Biography

Fajar Kusnadi Kusumah Putra, Research and Community Service Center (RCSC), Politeknik Pariwisata NHI Bandung, Indonesia

Assistant Professor at Magister Tourism Development and Planning, NHI Bandung Tourism Polytechnic

Downloads

Published

2024-12-31

How to Cite

Putra, F. K. K., & Ucu Rakhman, C. (2024). Do Attractions ‘Attract’ Tourists? A Comparative Study Four Destinations Using Travel Career Pattern (TCP) and Tourism Product Taxonomy: . ASEAN Journal on Hospitality and Tourism, 22(3), 268-281. https://doi.org/10.5614/ajht.2024.22.3.02

Issue

Section

Articles