Travel Cost Method for Valuing Destinations and Atractions: The Paradox of Muslim-Friendly Tourism

Authors

  • Suteja Wira Dana Kusuma Curtin University
  • Elsa Yulandri Sunan Gunung Djati State Islamic University
  • Vemy Suci Asih Sunan Gunung Djati State Islamic University
  • Endah Trihayuningtyas Bandung Tourism Polytechnic-NHI
  • Mila Badriyah Sunan Gunung Djati State Islamic University

DOI:

https://doi.org/10.5614/ajht.2026.24.1.01

Keywords:

Travel cost method, Economic valuation, Tourism destination, Attractions

Abstract

This study compares the economic value of two tourist sites: Al-Jabbar, a single attraction, and the City of Semarang (CoS), a multi-attraction site, using the Travel Cost Method (TCM). The results show a significant difference in consumer surplus, with CoS generating about Rp. 6,289,308 per visit, far exceeding Al-Jabbar's Rp. 801,282 per visit. This highlights CoS's broader appeal and diverse offerings, attracting more visitors and maximising economic benefits. Al-Jabbar visitors are more sensitive to travel cost changes, affecting their visit frequency, while CoS visitors show lower sensitivity, likely due to the variety of attractions. The study also reveals a paradox in Muslim Friendly Tourism (MFT) services. At Al-Jabbar, MFT considers a decrease in visit frequency, suggesting limited appeal, whereas at CoS, MFT has no significant impact, possibly due to the destination's diverse attractions. These insights are crucial for destination management and tourism development.

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Published

2026-04-30

How to Cite

Kusuma, S. W. D., Yulandri, E., Asih, V. S., Trihayuningtyas, E., & Badriyah, M. . (2026). Travel Cost Method for Valuing Destinations and Atractions: The Paradox of Muslim-Friendly Tourism. ASEAN Journal on Hospitality and Tourism, 24(1), 1-12. https://doi.org/10.5614/ajht.2026.24.1.01

Issue

Vol. 24 No. 1 (2026):

Section

Articles

License

Copyright (c) 2026 Suteja Wira Dana Kusuma, Elsa Yulandri, Vemy Suci Asih, Endah Trihayuningtyas, Mila Badriyah

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This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

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