HOTEL INFORMATION TECHNOLOGY ADOPTION: THE CASE OF THE PHILIPPINES

Authors

  • EDIESER L. DE LA SANTA Asian Institute of Tourism University of the Philippines
  • MYRA VINA D. AGATEP College of Business Administration University of the Philippines

Abstract

This paper attempted to examine the extent of use of information technology among Philippinehotels, their speed in adopting technology, the degree to which these hotels actually use newtechnology; and to investigate factors that influence their decision to adopt or not technology.The study found that Philippine hotels, though quite late in technology adoption, own a mixof information technologies that appear to slant towards improving guest service. The intrinsiccharacteristics of technology seem to be the main factor in the decision to adopt technologywhile IT illiteracy and the prohibitive cost are the main reasons for non-adoption. The researchlikewise affirmed that ownership structure and firm size positively affect adoption behavior.The results manifest organizational rationalism and recognize the power of social and culturalforces to shape IT adoption behavior. Possible implications were raised regarding strategiesthat address IT literacy and cost, and enhancing absorptive capacity of small hotels.

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DE LA SANTA, E. L., & AGATEP, M. V. D. (2015). HOTEL INFORMATION TECHNOLOGY ADOPTION: THE CASE OF THE PHILIPPINES. ASEAN Journal on Hospitality and Tourism, 4(1), 1-14. Retrieved from https://journals.itb.ac.id/index.php/ajht/article/view/2982

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Vol. 4 No. 1 (2005)

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Articles

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