MOTIVATIONS FOR CHOOSING TO STUDY TOURISM AND HOSPITALITY MANAGEMENT: A COMPARISON OF MAINLAND CHINESE AND TAIWANESE UNDERGRADUATE STUDENTS

Authors

  • YING- ZHI GUO Tourism Department Of Fudan University, Shanghai, China
  • KUO- CHING WANG Graduate Institute of Recreation, Tourism, and Hospitality Management National Chiayi University, China
  • LEI LI Tourism Department of Fudan University Shanghai, China
  • SHULING SONG Tourism Department of Fudan University Shanghai, China

Abstract

More and more students choose Hospitality and Tourism Management (HTM) as their subjectfield in the universities and colleges in both Mainland China and Taiwan. The objective of thisstudy was to investigate motivations of undergraduate students in choosing a HTM programfor both Mainland China and Taiwan. The result of a factor analysis identified five factordomains for undergraduate students in both places. A cluster analysis produced fourdistinc-tive clusters for undergraduate students. Differences between Mainland Chinese andTaiwan-ese students were revealed in their motivations in choosing a HTM program, behaviorsand attitudes toward HTM, and a socio-demographic variable. The study results hold usefulimpli-cations for educational researchers and for strategies for educational administrationsin both Mainland China and Taiwan.

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How to Cite

ZHI GUO, Y.-., CHING WANG, K.-., LI, L., & SONG, S. (2015). MOTIVATIONS FOR CHOOSING TO STUDY TOURISM AND HOSPITALITY MANAGEMENT: A COMPARISON OF MAINLAND CHINESE AND TAIWANESE UNDERGRADUATE STUDENTS. ASEAN Journal on Hospitality and Tourism, 4(1), 27-38. Retrieved from https://journals.itb.ac.id/index.php/ajht/article/view/2984

Issue

Vol. 4 No. 1 (2005)

Section

Articles

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