EMPIRICAL INVESTIGATION OF TOURIST SATISFACTION AMONG DOMESTIC AND FOREIGN VISITORS WITH CULTURAL HERITAGE SITES IN HUE CITY, VIETNAM
Abstract
This paper presents the findings from the empirical investigation of comparison on touristsatisfaction among domestic and international visitors with cultural heritage sites in Huecity, Vietnam. Interviews were equally made to a total sample of 120 international and domestictourist respondents. Statistical paired-sample tests, factor analysis and multiple regressionswere conducted to identify the difference as well as the relationship between the expectationand overall satisfaction among the international and domestic tourists with the four culturalheritage sites of Citadel; Thien Mu Pagoda; Tu Duc; and Khai Dinh King Tombs at Hue city. The research reveals that the satisfying attributes were different among domestic and foreigntourists and demographic characteristics had an impact on the overall satisfaction.Implications were drawn and future research was proposed.
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