THE FUTURE POTENTIAL OF TOURISM IN LANGKAWI, MALAYSIA: PREDICTION USING THE DELPHI METHOD

Authors

  • NURHAZANI MOHD. SHARIFF Faculty of Tourism, Hospitality and Environmental Management University Utara Malaysia, Kedah Darulaman, Malaysia
  • NOOR AZIMIN ZAINOL Faculty of Tourism, Hospitality and Environmental Management University Utara Malaysia, Kedah Darulaman, Malaysia
  • NOR ASHIKIN MOHD NOR Faculty of Tourism, Hospitality and Environmental Management University Utara Malaysia, Kedah Darulaman, Malaysia

Abstract

This article presents the findings of a study regarding the prediction of tourism in Langkawiby using the Delphi Method. The study was conducted for the purpose of testing andimplementing the Delphi Method as a qualitative method in predicting the future potentialof tourism in Langkawi through the perceptions and evaluations of the tourism experts. Eight respondents were selected as judges in the study. The consensuses among the paneljudges were reached only in the second-round of the questionnaire distribution. Thus, thefindings indicated that the Delphi Method is an effective method to predict the futurepotential of tourism in Langkawi from 2003 through to 2010. Several items in the communityvalue systems and the tourism structures increased in parallel to the growth of the Langkawitourism industry from 2003 through to 2010. This consequently would lead to a community positive acceptance toward the changes occurred in their areas. The panel judges alsoagreed that Langkawi has a potential to become an international tourist destination andan international tourism events and conference destination to the year 2010. Thus, it issuggested that-items which increase in parallel to the growth of tourism to be taken intoconsideration in planning and implementing the tourism strategy for the future.

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How to Cite

MOHD. SHARIFF, N., ZAINOL, N. A., & MOHD NOR, N. A. (2016). THE FUTURE POTENTIAL OF TOURISM IN LANGKAWI, MALAYSIA: PREDICTION USING THE DELPHI METHOD. ASEAN Journal on Hospitality and Tourism, 5(1), 3-16. Retrieved from https://journals.itb.ac.id/index.php/ajht/article/view/3034

Issue

Vol. 5 No. 1 (2006)

Section

Articles

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