PREFERENCES FOR ONLINE Vs. TRADITIONAL TRAVEL RESERVATION

Authors

  • MALIK ELHAJ

Abstract

Quantitative survey data were collected from U.S. citizens to determine the extent to which trip destination (domestic or international) and trip purpose (business, leisure, or personal) affected consumers' preferences for traditional versus online reservation systems. The results indicated that the participants preferred travel agent phone calls for all types of international flights, but online airline websites and online travel agent websites for domestic flights. Online airline websites were preferred for business trips. Stakeholders in online and traditional travel agents can use the results from this study to remain competitive as the travel industry evolves.

Author Biography

MALIK ELHAJ

College of Business, Middle East University, Amman, Jordan,
P.O.BOX. 42 Amman 11610 Jordan, Phone# (00962) 64790222,

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How to Cite

ELHAJ, M. (2016). PREFERENCES FOR ONLINE Vs. TRADITIONAL TRAVEL RESERVATION. ASEAN Journal on Hospitality and Tourism, 10(2), 100-109. Retrieved from https://journals.itb.ac.id/index.php/ajht/article/view/3460

Issue

Vol. 10 No. 2 (2011)

Section

Articles

License

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