Khan, S., Rehman, A. and Zaman, O. 2025. Unveiling the Dynamics: An Inclusive Study on How Social Media is Impacting Purchase Intentions in the Ever-Evolving Travel World. ASEAN Journal on Hospitality and Tourism. 23, 2 (Aug. 2025), 116-134. DOI:https://doi.org/10.5614/ajht.2025.23.2.03.