ASEAN Journal on Hospitality and Tourism 2021-01-26T09:06:59+07:00 Alhilal Furqan Open Journal Systems <p style="text-align: justify;">The main purpose of ASEAN Journal on Hospitality and Tourism is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.<br /><br />The journal aims primarily at a wide range of persons who are concerned with the tourism and tourism-related issues in the countries of the Southeast Asia region, for example:</p> <p>* Those who are involved in planning, policy-making and consultancy positions <br />* Those who are involved in tourism and tourism-related activities, at the executive and senior management levels <br />* Those who are involved in teaching and research on tourism and tourism-related issues</p> <p> </p> <p>Manuscript template can be downloaded <a title="Manuscript_template" href="">here</a></p> <p> </p> <p>ISSN: <a title="ISSN" href="" target="_blank" rel="noopener">1412-2073</a></p> <p>E-ISSN: <a title="ISSN" href="" target="_blank" rel="noopener">2722-2748</a></p> <p><a href="" target="_blank" rel="noopener"><img src="" alt="" width="72" height="47" /></a> <a href=";hl=en" target="_blank" rel="noopener"><img src="" alt="" width="120" height="48" /></a> <a title="Sinta" href="" target="_blank" rel="noopener"><img src="" alt="" width="92" height="33" /></a><img style="font-family: 'Noto Sans', 'Noto Kufi Arabic', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;" src="" alt="" width="155" height="36" /><a style="background-color: #ffffff; font-family: 'Noto Sans', 'Noto Kufi Arabic', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; color: #009de5;" href=""><img src="" alt="" width="121" height="36" /></a> </p> <p><a href="" rel="license"><img style="border-width: 0;" src="" alt="Creative Commons License" /></a><br />This work is licensed under a <a href="" rel="license">Creative Commons Attribution-NoDerivatives 4.0 International License</a>.</p> Hotel Selection Criteria of Solo Traveling Females 2021-01-26T08:45:51+07:00 Halimin Herjanto Alexandra Chilicki Chidchanok Anantamongkolkul Erin McGuinness <p>Consumers use online e-reviews as a popular tool for information and obtaining guidance. E-reviews have therefore become an important barometer in conducting product evaluations, and more importantly, to make purchasing decisions. This includes decisions about hotel selection. For hospitality industry marketers, the information in e-reviews is particularly important in translating and understanding consumer-specific needs. The current study brings valuable awareness to the limited academic research into hotel selection criteria among solo-traveling females. TripAdvisor’s top 25 list of cost-efficient hotels worldwide received 345 total consumer reviews. Noteworthy findings of the current study show unique selection criteria considered important to the solo traveling female including a hotel-provided cell phone programmed with emergency local contact information, and a nearby or on-premise automated teller machine. Study results also indicate that stewardship service, such as intimate and personalized hotel staff who “go the extra mile” is an important selection criterion. Also discussed are research limitations and implications.</p> 2020-12-30T00:00:00+07:00 Copyright (c) Role of Variety Seeking and Perceived Monetary Value on Tourist Intention – a Developing Country Perspective 2021-01-26T08:47:37+07:00 Joydeep Biswas Shabbirhusain R. V. <p>The purpose of this study was to investigate the moderating impact of tourist's individual characteristics on the impact of cognitive and affective components of destination image on tourist behavioural loyalty. We specifically explored the moderating role of perceived monetary value that an individual ascribed to a travel destination and his/her variety seeking nature on the intention to return to a destination. Four hundred and thirty-three respondents participated in an online survey. Exploratory factor analysis was used for scale purification. ANOVA was used for hypothesis testing. Hypothesis testing revealed that impact of cognitive and affective image on tourist revisit intentions is strengthened if perceived monetary value of a destination is high while a tourist’s variety seeking behaviour moderates the influences of cognitive image on intention to revisit. The study extends existing literature by highlighting the importance of individual characteristics, especially with reference to a developing country tourist.</p> 2020-12-30T00:00:00+07:00 Copyright (c) Tourism Village Management and Development Process: Case Study of Bandung Tourism Village 2021-01-26T08:50:10+07:00 Muhammad Henfi Abdul Khoir Ahmad Rimba Dirgantara <p>Tourism village destinations are built and opened in addition to increasing the income of local communities and local governments as well as providing a new atmosphere for local and foreign tourists. The Local Government's program to develop tourism villages in Bandung Regency continues to be pursued, but the current managers are faced with managerial ability to manage tourism villages properly by tourism village management standards. This raises research questions about how to develop a management and development village tourism module that applies to village tourism managers to preserve the environment and to elevate the local potential based on local wisdom. This research uses the case study method. The analysis used is descriptive qualitative analysis. The results of the study recommend 12 topics of learning modules for the management and development of tourism villages which are expected to be able to help tourism village managers to manage their tourism villages well and sustainably. The learning modules are tourism village management, event management, customer satisfaction management, accommodation management, food and beverage management, handicraft management, marketing management, customer behavior, contemporary marketing, human resource management, conflict management, and tourism policy.</p> 2020-12-29T00:00:00+07:00 Copyright (c) Vendors as Environmental Stakeholders: Lessons from a Regional Sports Event event 2021-01-26T08:55:21+07:00 Joo-Ee Gan <p>This paper examines the impact of vendor management on the recycling programme of a regional sports event. Guided by the theory of planned behaviour (TPB) and the norm activation model (NAM), the organizer’s leverage strategies were qualitatively assessed for their effectiveness in promoting vendor recycling behaviour. The findings identified vague selection criteria, unclear expectations, limited engagement, the lack of communication and poor coordination as weaknesses in the organizer’s leverage strategies. In particular, the altruistic strategy of information dissemination – deployed infrequently and unaided by utilitarian measures such as economic incentives and formal sanctions – did not encourage recycling behaviour. The impact of social influence showed that subjective norms were not merely a predictor of behaviour (as per the TPB), they influenced the NAM’s dual-criteria, namely, awareness of consequences and ascription of responsibility. The absence of back-of-house disposal facilities, inconsistent bin system, poor labelling of the recycling bins and infrequent bin clearance significantly lowered the vendors’ recycling rate. More importantly, convenience was found to influence norm activation, in that inefficient recycling logistics furnished the vendors with an excuse not to recycle. Thus, convenience was not merely as an aspect of TPB’s perceived behavioural control, this determinant influenced personal norms. Where weak environmental norms prevail, it may be necessary to impose formal sanctions to enforce recycling, even though formal sanctions cannot ensure lasting recycling behaviour.</p> 2020-12-30T00:00:00+07:00 Copyright (c) A Study on The Determinants of Singapore Polytechnic Students’ Choices in A Hospitality and Tourism Program 2021-01-26T08:57:24+07:00 Justin Matthew Pang <p>The hospitality and tourism industry in Singapore is rapidly growing and all polytechnics in Singapore are offering hospitality courses so that they can help sustain the economy with the necessary manpower. However, the new generation of Singapore millennial students choosing hospitality programs assess choice factors differently and give different priorities of importance to these factors. Factors have been grouped according to ‘Personal’, ‘Institution – Academic’, ‘Institution – Others’, and ‘Curriculum’, and students rated these on their own perceptions and against those perceptions from the faculty when designing hospitality programs to attract potential students. It has been noted that the ability to get a job after graduation is of the highest importance to both parties and that parents' and peers' influence do not matter in their choice of hospitality programs or polytechnics. With this understanding, educational institutions would need to relook at their strategies for enticing students to join their programs. This study will also grant a precursory insight into how students from developing Asian countries will select hospitality programs, using Singapore as a model in the future.</p> 2020-12-30T00:00:00+07:00 Copyright (c) The Effectiveness of the Tourism Master Plan (TMP 2013-2020) – Perceptions of Myanmar’s Tourism Stakeholder 2021-01-26T09:06:59+07:00 John Ayoub <p>This paper is a work-in-progress that aims to assess the evaluation of the 2013-2020 Myanmar Hotel and Tourism Ministry (MHT) Tourism Master Plan (TMP 2013-2020) from the perceptions of the country's tourism stakeholders. The TMP aims to improve tourism outcomes through sustainable practices such as more practical education and training of industry staff as opposed to traditional rote learning methods which was a major concern discussed during the Australia-Myanmar Institute (AMI) conferences in Yangon and Mandalay in January 2020. Currently, much of Myanmar’s tourism infrastructure, namely accommodation, is limited to the Mandalay-Naypyidaw-Yangon corridor. A further challenge to the TMP will be the Covid-19 epidemic which has inhibited tourism activity. The research assessed the perceptions of Myanmar tourism stakeholders, including peripheral communities and international tour operators, using the extracted data to suggest calls-to-action in order to improve professional practice and lead to more sustainable tourism outcomes for Myanmar including its various remote and indigenous ethnicities.</p> 2020-12-30T00:00:00+07:00 Copyright (c) Cover 18.2 2020-12-31T02:02:44+07:00 Aqilah Nurul Khaerani Latif, SE., M.Par 2020-12-30T00:00:00+07:00 Copyright (c) Editorial 18.2 2020-12-31T02:02:44+07:00 Aqilah Nurul Khaerani Latif, SE., M.Par 2020-12-30T00:00:00+07:00 Copyright (c)