ASEAN Journal on Hospitality and Tourism https://journals.itb.ac.id/index.php/ajht <p style="text-align: justify;">The main purpose of ASEAN Journal on Hospitality and Tourism is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.<br /><br /></p> <p style="text-align: justify;">The journal aims primarily at a wide range of persons who are concerned with the tourism and tourism-related issues in the countries of the Southeast Asia region, for example:</p> <p>* Those who are involved in planning, policy-making and consultancy positions <br />* Those who are involved in tourism and tourism-related activities, at the executive and senior management levels <br />* Those who are involved in teaching and research on tourism and tourism-related issues</p> <p>Manuscript template can be downloaded <a title="Manuscript_template" href="https://bit.ly/manuscript_template_ajht">here</a></p> <p>ISSN: 1412-2073 - E-ISSN: 2722-2748</p> <p>Indexed by:</p> <p><a href="https://search.crossref.org/?q=asean+journal+on+hospitality+and+tourism&amp;from_ui=yes" target="_blank" rel="noopener"><img src="https://journals.itb.ac.id/public/site/images/asad/crosreff.png" alt="" width="150" height="52" /></a><a href="https://app.dimensions.ai/discover/publication?or_facet_source_title=jour.1270002" target="_blank" rel="noopener"><img src="https://journals.itb.ac.id/public/site/images/asad/dimensions.png" alt="" width="150" height="52" /></a><a href="https://scholar.google.com.my/citations?user=No4EXhQAAAAJ&amp;hl=en" target="_blank" rel="noopener"><img src="https://journals.itb.ac.id/public/site/images/asad/google-scholar.png" alt="" width="150" height="52" /></a><a title="Sinta" href="https://sinta.kemdikbud.go.id/journals/detail?id=6934" target="_blank" rel="noopener"><img src="https://journals.itb.ac.id/public/site/images/asad/sinta.png" alt="" width="150" height="52" /></a><a title="Garuda" href="https://garuda.kemdikbud.go.id/journal/view/7393" target="_blank" rel="noopener"><img src="https://journals.itb.ac.id/public/site/images/asad/garuda.png" alt="Garuda" width="150" height="52" /></a> </p> <p><a href="https://creativecommons.org/licenses/by-nd/4.0/" rel="license"><img style="border-width: 0;" src="https://i.creativecommons.org/l/by-nd/4.0/88x31.png" alt="Creative Commons License" /></a><br />This work is licensed under a <a href="https://creativecommons.org/licenses/by-nd/4.0/" rel="license">Creative Commons Attribution-NoDerivatives 4.0 International License</a>.</p> en-US <p>Manuscript submitted to ASEAN Journal on Hospitality and Tourism has to be an original work of the author(s), contains no element of plagiarism, and has never been published or is not being considered for publication in other journals. The author(s) retain the copyright of the content published in ASEAN Journal on Hospitality and Tourism. There is no need for request or consultation for future re-use and re-publication of the content as long as the author and the source are cited properly.</p> a.furqan@itb.ac.id (Alhilal Furqan) mustikaratnadewi.mrd@gmail.com (Mustika Ratna Dewi) Wed, 31 Aug 2022 00:00:00 +0700 OJS 3.2.1.0 http://blogs.law.harvard.edu/tech/rss 60 Travel Mode Choice for Domestic Intercity Travel: A Case Study in Suzhou, China https://journals.itb.ac.id/index.php/ajht/article/view/17874 <p>This study examines how residents in Suzhou, China choose between different travel modes for domestic intercity travel. Suzhou provides an interesting case study because of its developed high-speed rail (HSR) network and proximity to three major airports. Semi-structured qualitative interviews were administered to 158 participants to obtain information about their most recent intercity trip and important factors for choosing travel modes. The interviews were thematically analysed, and participants were coded as being in or out of themes to allow for chi-squared tests of independence (to examine associations between themes and demographic variables) and binary logistic regressions (to predict travel mode choice based upon themes). The findings show that accessibility, convenience, and price increase the likelihood of a participant having chosen HSR. However, the more important contribution is methodological, highlighting the importance of studying actual behaviours (rather than attitudes and preferences) and avoiding the issues of self-generated validity and construct creation.</p> Qi Deng, Isaac Henderson Copyright (c) 2022 Qi Deng, Isaac Henderson https://creativecommons.org/licenses/by-nd/4.0 https://journals.itb.ac.id/index.php/ajht/article/view/17874 Wed, 31 Aug 2022 00:00:00 +0700 Eco-friendly Hospitality in Himalayas: An Investigation on Homestay Services in India https://journals.itb.ac.id/index.php/ajht/article/view/17960 <p>The hospitality sector has been considered as an equal contributor to tourism impacts. As far as the sustainable destination development is concerned, there requires a balanced approach by the authorities for economic benefits and the benefits to the environment. Where the concept of homestays is attaining is popularity among tourists, the realization for its contribution to economic development to the local population is also important along with keeping in view that these hospitality services are aligned with eco-friendly practices, thereby reflecting upon the sustained life of the Himalayan tourism. Hence, the present study was conducted to inspect the part of home stay practices in local socio-economic growth of people and to examine if these practices are aligned with environmental safety. The study has been conducted in various regions of Uttarakhand, Himachal Pradesh and Sikkim. The study revealed a requirement for the awareness and increase in knowledge among the homestay authorities for adopting the sustainable hospitality practices in regular service operations along with considering its benefits for local economic development.</p> Aruditya Jasrotia, Parvinder Kour Copyright (c) 2022 Dr. Aruditya Jasrotia, Parvinder Kour https://creativecommons.org/licenses/by-nd/4.0 https://journals.itb.ac.id/index.php/ajht/article/view/17960 Wed, 31 Aug 2022 00:00:00 +0700 Shock Effects on Tourism Demand Cycles to Bali https://journals.itb.ac.id/index.php/ajht/article/view/18043 <p>Various kinds of shocks can influence tourism demand cycles. However, previous studies have typically concentrated within economic frameworks in explaining variations of tourism demand cycles, ignoring the possibility of different shocks influencing tourism demand cycles. This paper analyses various shocks in explaining the variation of tourism demand cycles to Bali on different source market countries. <strong> </strong>Monthly tourist arrivals data from January 2002 to January 2020 are decomposed into cyclical and irregular components. The cyclical patterns represent tourism demand cycles, and shock events are represented by irregular component patterns of international tourist arrivals data series. This study employs an unobserved component model (UCM) procedure to decompose the data, unit root tests to examine data stationarity, and logistic regression to analyse the relationship between shock effects on tourism demand cycles. The unit root test result indicates that shock effects on tourism demand cycles are not permanent. However, the persistence and magnitude of shock effects vary between source market countries. Shock effects could be persistent and influence the negative phase of the cycles for several countries. The persistence and magnitude of shock effects are the highest for tourist arrivals from the United States, India, and Germany. The results provide theoretical and managerial implications.</p> Rina Kurniawati Copyright (c) 2022 Rina Kurniawati https://creativecommons.org/licenses/by-nd/4.0 https://journals.itb.ac.id/index.php/ajht/article/view/18043 Wed, 31 Aug 2022 00:00:00 +0700 Job Crafting, Performance, and the Mediating Role of Gratitude: A Study Among the Sales Service Personnel of Tourist industry, India https://journals.itb.ac.id/index.php/ajht/article/view/18111 <p>Job crafting plays a key role in many aspects of the job. Providing support and autonomy to craft the job, makes the employees grateful and influences job related outcomes. We intended to examine the mediating role of gratitude on the relationship between job crafting and job performance. We surveyed the salesperson of tourism and hospitality organizations in India. Results showed that job crafting positively influences job performance mediated by the emotion of gratitude. Key theoretical and practical implications of our study are discussed followed by direction for future research.</p> Bala Subramanian R, Subhajit Bhattacharya, Munsih Thakur Copyright (c) 2022 Bala subramanian R, Dr. Subhajit Bhattacharya, Munsih Thakur https://creativecommons.org/licenses/by-nd/4.0 https://journals.itb.ac.id/index.php/ajht/article/view/18111 Wed, 31 Aug 2022 00:00:00 +0700 Community Participation Process in Community-Based Tourism Development in Waerebo Traditional Village, Manggarai Regency, Flores https://journals.itb.ac.id/index.php/ajht/article/view/19067 <p>Waerebo traditional village is one of the villages in Flores that has managed to rise through tourism development. The tourism business in Waerebo is owned and managed by the community. This study aims to determine the process of community participation in the development of community-based tourism. This study uses a qualitative method. Primary data were collected through observation and in-depth interviews with institutions and parties involved in the development. Assistance with a participatory approach through the placement of facilitators to live with the community is carried out by partners from the Waerebo Cultural Conservation Institute. The training activities followed by practice by the community, accompanied by facilitators, have shown good results. The community is involved in all stages, from planning, implementing activities, and evaluating activities. Community participation from planning to implementation is essential in developing CBT and maintaining destination resilience. The CBT approach is able to increase people's income, help maintain traditional houses, forest roads, provide diesel and solar electricity, and improve their children's education.</p> Ary Sendjaja Suhandi, Evi Novianti, Dina Oktavia, Alexader M.A Khan, Wita P. Simatupang Copyright (c) 2022 Ary Sendjaja Suhandi, Evi Novianti, Dina Oktavia, Alexader M.A Khan, Wita P. Simatupang https://creativecommons.org/licenses/by-nd/4.0 https://journals.itb.ac.id/index.php/ajht/article/view/19067 Wed, 31 Aug 2022 00:00:00 +0700 Assessing the Impact of Innovative Practices on Customer Experience Satisfaction and Loyalty: A Study on Quick-Service Restaurants in North India https://journals.itb.ac.id/index.php/ajht/article/view/18407 <p>The primary rationale of this paper is to understand the impact of Innovative practices (IP) on Customer Experience (CE) and Customer Satisfaction (CS) in the Quick Service Restaurant. Further, the study also tends to approach innovative practices (IP) on Customer Loyalty (CL). The primary data was collected from 462 customers of a QSR belonging to an international brand located in Northern India. The scale development procedure involved Exploratory factor analysis, and confirmatory factor analysis has been used to identify and confirm the factor. Further Structural equation modelling has been used to test the hypothesized relationships. The findings of this study proved that innovative practices positively affect customer experience and Customer satisfaction in quick-service restaurants. The findings further indicated a significant relationship between innovation and customer loyalty. Several studies have been conducted on different aspects of service Innovation. The current study is the first attempt to offer innovative practices influence on Quick Service Restaurants. The paper is helpful for both practitioners and academicians as it would help develop effective marketing and operational strategies for Quick Service Restaurants. Moreover, managers are encouraged to carefully consider innovative practices that will increase the customer experience and the satisfaction toward their service offerings.</p> Priyanka Sharma, Parikshat Singh Manhas, Rajani Sarangal Copyright (c) 2022 Dr.Priyanka Sharma, Prof. Parikshat Singh Manhas, Dr. Rajani Sarangal https://creativecommons.org/licenses/by-nd/4.0 https://journals.itb.ac.id/index.php/ajht/article/view/18407 Wed, 31 Aug 2022 00:00:00 +0700 Smart Tourism Intermingling with Indian Spiritual Destinations: Role of e-WoM Sentiments in marketing https://journals.itb.ac.id/index.php/ajht/article/view/17895 <p>The purpose of this study is to see how smart tourism and sentiments help tourists seeking spiritual experiences that are deep-rooted in ancient Indian traditions as opposed to materialistic getaways. Exploratory research through sentiments of YouTube and Tweets followers are collected in sample. A qualitative-quantitative research method is used in this paper to analyse the sentiments on Indian popular spiritual destinations. Smart tourism allows larger, coordinated efforts for Innovation, quality of life and sustainable tourism through rich data infrastructure within the ambit of specific destinations. Within a context, personalisation and real-time monitoring can occur where sentiments are positive or highly positive for that matter. Fundamental to tourists’ experiences is an aesthetic obsession with authenticity. The diversity of smart technologies applicable to experiences in the smart spiritual tourism sphere is still to be defined on a more granular level where religion still holds the glue. This paper seeks to explore the smart tourism experience concept applied to spirituality (STES) in more depth to facilitate further contributions. A smart tourism experience can be co-created for better delivery and a conducive environment for such an experience to emerge. Each spiritual destination is unique and complex. Policy responses can address the impact mainly through knowledge (human) resources.</p> Senthil Veerasamy, Goswami Copyright (c) 2022 Senthil Veerasamy, Dr. Goswami https://creativecommons.org/licenses/by-nd/4.0 https://journals.itb.ac.id/index.php/ajht/article/view/17895 Wed, 31 Aug 2022 00:00:00 +0700 The Impact of COVID-19 on Music Event Organizers Work Plan in Indonesia: A Case Study of Emvrio Production https://journals.itb.ac.id/index.php/ajht/article/view/17249 <p>This study aims to analyze the impact of the Covid-19 pandemic on changes in the work plan of music event organizers in Indonesia. This case study was conducted on Emvrio Production as we believe that Emvrio, as one of the music event organizers in Indonesia with various successful projects such as their Berdendang Bergoyang Festival, would most likely experience changes in their work plan amidst this Covid-19 pandemic. We conducted the case study by interviewing 6 members of Emvrio Production from various positions within the company.</p> Sari Wahyuni, Safira Syahdani Guci Fahmi, Natasha Radinda Putri Taifur, Andrea Kirana Anggraeni, Hanni Hafsari Putri Copyright (c) 2022 sari wahyuni, Safira Syahdani Guci Fahmi, Natasha Radinda Putri Taifur, Andrea Kirana Anggraeni, Hanni Hafsari Putri https://creativecommons.org/licenses/by-nd/4.0 https://journals.itb.ac.id/index.php/ajht/article/view/17249 Wed, 31 Aug 2022 00:00:00 +0700 An Appraisal of Conceptual Replica of Interlinkages between Infrastructure, Services and Sustainable Tourism at Destinations https://journals.itb.ac.id/index.php/ajht/article/view/18376 <p>This paper explored conceptual replica of interlinkages between infrastructure, services and sustainable tourism. The major perception is to develop a conceptual replica and lay solid foundations for future research. Infrastructure problems have a wide-ranging impact on service delivery and quality assurance, increasing the problem of tourist destination sustainability. The sustainable infrastructure and services are crucial in putting sustainability practices in place. Destinations with poor infrastructure and services generate a slew of negative externalities that jeopardise their long-term viability. For methodology, the models and theories related to concepts described above are taken from standard data webs of Elsevier, J store, Taylor and Francis, Emerald, SAGE, ABDC journal papers, Springer, and MDPI. The theoretical framework confirms strong relations and recommends further scientific investigations. It is inferred that the better infrastructure and standard services could be beneficial for tourism stakeholders in ensuring the better operation of sustainable tourism at destinations. As a result, broad opportunities for empirical research are generally brought into the light to help researchers for further studies.</p> Gowhar Ahmad Wani Copyright (c) 2022 GOWHAR AHMAD WANI https://creativecommons.org/licenses/by-nd/4.0 https://journals.itb.ac.id/index.php/ajht/article/view/18376 Wed, 31 Aug 2022 00:00:00 +0700