Azman, A., M. S. Sunar, and M. N. Zamri. “Personalizing E-Commerce Experiences: A Machine Learning Framework for Dynamic Gamification and Customer Engagement”. Journal of ICT Research and Applications, vol. 19, no. 3, May 2026, pp. 293-08, doi:10.5614/itbj.ict.res.appl.2026.19.3.5.