Journal of Visual Art and Design 2021-07-09T22:52:02+07:00 Dr. G. Prasetyo Adhitama Open Journal Systems <p><img class="imgdesc" src="" alt="" /></p> <p align="justify"><em>Journal of Visual Art and Design</em> welcomes original research, Art and Design work, and critical discourse on traditional and contemporary issues in the field of Art and Design. Researchers, Artists, and Designers are welcomed to contribute in the form of conceptual or theoretical approaches, designer/artists' writing, case study or critical essays in the fields of Art and Design.</p> <p align="justify"><em>Journal of Visual Art and Design</em> focuses on theoretical and empirical research articles in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design Discourse, Design and Culture, Art and Design Sociology, Design and Art Management, Art Criticism, Anthropology of Art and Design, Industrial Design, Visual Communication Design, Photography, Interior Design, Craft, Architectural Design, Film, Multimedia, Design Policy, Psychology of Art and Design as well as Art and Design Education.</p> <p align="justify"><strong>Indexing/ abstracting/ archiving</strong> : <a href=";ISSN=2337-5795">Web of Science (Emerging Sources Citation Index) - Clarivate Analytics</a>, <a href=";hl=en" target="_blank" rel="noopener">Google Scholar</a>, <a href="">CrossReff</a>, <a href=";pType=Title&amp;pLembarkerja=-1" target="_blank" rel="noopener">Perpustakaan Nasional Republik Indonesia</a>, <a href=",p2654,3.html" target="_blank" rel="noopener">Index Copernicus</a>, <a href=";recCount=25&amp;recPointer=7&amp;bibId=15763839">Library of Congress</a>, <a href=";mod=viewjournal&amp;journal=7392">Indonesian Publication Index</a>, <a href="">Science and Technology Index (SINTA)</a>.</p> <p>ISSN: <a href="">2337-5795</a>, E-ISSN: <a href="">2338-5480</a></p> <p style="text-align: justify;">Published by The Institute for Research and Community Services, Institut Teknologi Bandung, in collaboration with The Aliance of Indonesian Industrial Product Designer (<a href="">Aliansi Desainer Produk Industri Indonesia (ADPII)</a>).</p> <p align="justify">The journal has been also accredited for five years based on The Decree of Directorate General of Research and Development Strengthening, Ministry of Research, Technology and Higher Education of the Republic of Indonesia <a href="" target="_self">No. 30/E/KPT/2018</a>, dated on October 24th, 2018. <a href="" target="_self">Certificate</a>.</p> <p style="text-decoration: underline;"><strong>Publication History</strong></p> <strong>Formerly known as:</strong> <p>ITB Journal of Visual Art and Design (2007 - 2014)</p> Back issues can be read online at: <a href=""></a> COVER VOL. 13 NO. 1, 2021 2021-07-09T22:49:30+07:00 Journal of Visual Art and Design 2021-07-09T00:00:00+07:00 Copyright (c) 2021 Journal of Visual Art and Design FRONT MATTER VOL. 13 NO. 1, 2021 2021-07-09T22:50:26+07:00 Journal of Visual Art and Design 2021-07-09T00:00:00+07:00 Copyright (c) 2021 Journal of Visual Art and Design BACK MATTER VOL. 13 NO. 1, 2021 2021-07-09T22:52:02+07:00 Journal of Visual Art and Design 2021-07-09T00:00:00+07:00 Copyright (c) 2021 Journal of Visual Art and Design Indonesian Consumer Preference on Electric Motorcycle Design with Kansei Engineering Approach 2020-12-31T15:53:05+07:00 Yoko Suparmadi Slamet Riyadi Deny Willy Junaidy <p>The Indonesian government is putting an effort into reducing the number of gasoline-fueled vehicles and replacing them with electric energy-based vehicles. This is stated in the General Draft of the National Energy Plan (<em>RUEN</em>), which is aimed at increasing the resilience of the national energy sector. Motorcycles are the largest contributor to the vehicle population in Indonesia at 82%. As the Indonesian government intends to stimulate the replacement of gasoline-fueled motorcycles by electric motorcycles, it is useful to conduct a study on the preferences related to motorcycle product designs among two-wheeled vehicle users in Indonesia. This study used the Kansei Engineering method to get a design direction as well as a factorial analysis for data result processing in order to obtain a unique design factor. The number of respondents in this study was 104 people from Jakarta and Bandung. The results of this study show that the respondents wanted an overall design that looks playful and masculine yet compact and active. In addition, the design has to have elements of a big scooter. This study was designed as an initial stage within the R &amp; D process of electric motorcycle products and will be further developed in a follow-up study.</p> 2021-07-06T00:00:00+07:00 Copyright (c) 2021 Journal of Visual Art and Design Incorporating Heuristic Evaluation (HE) in the Evaluation of Visual Design of the Eco-Tourism Smartphone App 2021-06-06T11:59:34+07:00 Tanalachimi Ganapathy mohd kamal othman AbdulRazak Saleh Yahya <p class="Abstract"><span lang="EN-US">Heuristic Evaluation (HE) has proven to be important in the development of different computer systems but has not been incorporated in the development of eco-tourism smartphone applications. This results inusability issues that significantly affect user experience (UX) as discussed in literature. This study reports the HE in the design and development of Niranur Agro Farm (NAF) eco-tourism smartphone applications, which could improve UX. Eight experts participated in this study, utilizing the SMART mobile usability heuristic developed for mobile application and the severity rating scale to determine usability issues. The HE findings indicated that 22 usability issues were identified. One issue was rated 4 (catastrophe), four issues were rated 3 (major problem), twelve issues were rated 2 (minor problem) and five issues were rated 1 (cosmetics). Although there are issues rated as 4 and 3, the majority of the issues were considered to be minor (1 and 2 on the scale). Results indicated that it is crucial to incorporate HE into the design and development of the eco-tourism smartphone app to minimize the usability issues faced by users. It further validated that utilizing a specific heuristic for smartphone applications would ensure that all usability issues are correctly categorized and remedied.</span></p> 2021-07-06T00:00:00+07:00 Copyright (c) 2021 Journal of Visual Art and Design Multifunctional Children Clothing Design Process Based on the Eco-Fashion Design Model 2021-03-13T07:15:20+07:00 Siti Shukhaila Shaharuddin Marzie Hatef Jalil <p>The purpose of this study was to develop the design of multifunctional children’s clothing that supports sustainability goals. This paper proposes multifunctional clothing that can be recycled and decomposed at the end of the clothing’s lifespan. In particular, the Eco-fashion design model was adopted in this project. After analyzing fashion consumption and problems in children’s product design, four items of multifunctional children’s clothing were developed. Multifunctional children’s clothing design focuses on material selection, zero-waste techniques, design for disassembly and children’s health. Thus, the minimization of material diversity as well as the application of zero-waste design techniques and multifunctional design guidelines for children’s clothing design can be implemented towards sustainability in order to preserve the environment by selecting recyclable materials, promoting profit and human health concerning multifunctional purposes and international standards for children’s clothing design. The findings can be used in various apparel products to help mitigate problems related to environmental pollution and resource depletion in the apparel industry.</p> 2021-07-06T00:00:00+07:00 Copyright (c) 2021 Journal of Visual Art and Design Effect of Work Environment Factors on Willingness to Stay Level 2021-02-24T03:50:48+07:00 Fildzah Zatalini Zakirah Hanson Endra Kusuma <p>The quality of a workspace is influenced by the surrounding environment, called the work environment. A good work environment has a positive influence on comfort and willingness to stay. A comfortable workspace can improve performance and productivity. This study looked at the effect of work environment factors, both physical and non-physical, on someone’s willingness to stay while working in a workspace. This research used qualitative-quantitative methods. Explorative-qualitative methods were used to collect data about the work environment factors. Explanatory quantitative methods were used to see how these work environment factors influence the respondent’s willingness to stay level. Data collection in both stages of the study used an online questionnaire that was distributed freely (non-random sampling). From this study, 11 work environment factors that affect someone’s willingness to stay and intention to move were identified: social interaction, quality of visual interior, natural environment, spaciousness, artificial ventilation, glare, crowd, natural air, facility, air temperature, and humidity. The result of the analysis revealed that there were factors that strongly affect someone’s willingness to stay, factors that weakly affect someone’s willingness to stay, and factors that strongly affect someone’s intention to move.</p> 2021-07-06T00:00:00+07:00 Copyright (c) 2021 Journal of Visual Art and Design Parallels in Development of Modern Painting and Enameling in China 2021-06-14T19:53:36+07:00 Daria Mostovshchykova Nataliia Stryzhko <p class="Abstract">This paper highlights trends in the development of contemporary visual art in China through a parallel analysis of two of its components: painting and enamel art. The focus of the research is on the work of artists whose works combine a ‘western’ style with ‘eastern’ tradition. It was found that in the 21st century, the layer of Chinese cultural heritage was successfully transformed into new forms of expression, such as art objects, enamel sculptures, brightly colored paintings and more. At the same time, it has preserved the symbolism of color, plasticity of lines, narrative and figurative components, which is typical of the centuries-old traditions of the Celestial Empire. Artistic analysis was carried out on specific pictorial and enamel examples, distinguishing common and distinctive features in the concepts of the artists and their embodiment in the material. The way in which contemporary art enters the urban space of megacities and the interior of public institutions was analyzed. In conclusion, it is emphasized that the combination of ‘traditional’ and ‘recent’ trends in one work help to rethink the role of classical images in today’s art, as well as to identify Chinese artists in the globalized intercultural space.</p> 2021-07-06T00:00:00+07:00 Copyright (c) 2021 Journal of Visual Art and Design Design Education in European Countries: Great Britain and Ukraine 2021-02-24T16:35:26+07:00 Viktor Danylenko Lesya Danylenko <p>In this study, consideration was given to the evolution of design education in the UK and Ukraine. A review was conducted by comparing the following main parameters of the design education sphere in both countries: the historical background of its emergence in the 19th century, the dynamics of the development of higher institutions of design education during the 20th century, as well as quantitative and qualitative indicators of design education at the beginning of the 21st century. In the conclusion two main polar properties of contemporary design education are defined, namely: the ability to prepare for gradual entry into modern practical work/business on the one hand and thorough classical artistic preparation on the other. It has been suggested that with humanity approaching the super-hi-tech era, the tendency of design education in Ukraine, unlike in Britain, towards the second of these properties has a positive potential in preserving human-centric values in contemporary design.</p> 2021-07-06T00:00:00+07:00 Copyright (c) 2021 Journal of Visual Art and Design