Journal of Visual Art and Design <p><img class="imgdesc" src="" alt="" /></p> <p align="justify"><em>Journal of Visual Art and Design</em> welcomes original research, Art and Design work, and critical discourse on traditional and contemporary issues in the field of Art and Design. Researchers, Artists, and Designers are welcomed to contribute in the form of conceptual or theoretical approaches, designer/artists' writing, case study or critical essays in the fields of Art and Design.</p> <p align="justify"><em>Journal of Visual Art and Design</em> focuses on theoretical and empirical research articles in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design Discourse, Design and Culture, Art and Design Sociology, Design and Art Management, Art Criticism, Anthropology of Art and Design, Industrial Design, Visual Communication Design, Photography, Interior Design, Craft, Architectural Design, Film, Multimedia, Design Policy, Psychology of Art and Design as well as Art and Design Education.</p> <p align="justify"><strong>Indexing/ abstracting/ archiving</strong> : <a href=";ISSN=2337-5795">Web of Science (Emerging Sources Citation Index) - Clarivate Analytics</a>, <a href=";hl=en" target="_blank" rel="noopener">Google Scholar</a>, <a href="">CrossReff</a>, Perpustakaan Nasional Republik Indonesia, <a href=",p2654,3.html" target="_blank" rel="noopener">Index Copernicus</a>, <a href=";recCount=25&amp;recPointer=7&amp;bibId=15763839">Library of Congress</a>, <a href="">Indonesian Publication Index</a>, <a href="">Science and Technology Index (SINTA)</a>.</p> <p>ISSN: 2337-5795, E-ISSN: 2338-5480</p> <p style="text-align: justify;">Published by The Institute for Research and Community Services, Institut Teknologi Bandung, in collaboration with The Aliance of Indonesian Industrial Product Designer (<a href="">Aliansi Desainer Produk Industri Indonesia (ADPII)</a>).</p> <p align="justify">The journal has been also accredited for five years based on The Decree of Directorate General of Research and Development Strengthening, Ministry of Research, Technology and Higher Education of the Republic of Indonesia <a href="">No. 30/E/KPT/2018</a>, dated on October 24th, 2018. <a href="">Certificate</a>.</p> <p style="text-decoration: underline;"><strong>Publication History</strong></p> <p><strong>Formerly known as:</strong></p> <p>ITB Journal of Visual Art and Design (2007 - 2014)</p> <p>Back issues can be read online at:</p> ITB Journal Publisher, LPPM ITB en-US Journal of Visual Art and Design 2337-5795 Cultural Concept in Furniture Design: Perceptions, Issues and Challenges <p style="user-select: auto;">Sarawak Borneo has long been known for its diverse culture and multi-ethnicity, which is reflected in its arts and crafts. Pua Kumbu and Orang Ulu are famous visual motifs that can be seen on many products from Sarawak, including textiles and paintings, which could potentially be integrated into furniture design as cultural elements. The purpose of this study was to identify the perception, issues and challenges of cultural concepts embedded in furniture design from the perspective of manufacturers, designers and the public. In-depth interviews, surveys and observation were the three qualitative research methods applied in this study at MIFF 2018 and MIFF 2019. In general, the findings from the surveys done in 2018 and 2019 show that manufacturers, designers and consumers agree that cultural elements can be a unique feature and a competitive advantage for furniture design. A range of furniture designs that feature different cultural elements, such as local materials, colors, stories and history, are discussed in this article, which is expected to inspire designers and manufacturers to experiment and explore this approach in furniture. However, to achieve this, manufacturers and designers have to have their own views and strategies on how they interpret cultural-related elements in furniture, based on their consumers’ interests and global market needs.</p> Faridah Sahari Musdi Shanat Copyright (c) 2021 Journal of Visual Art and Design 2021-12-31 2021-12-31 13 2 95 105 10.5614/j.vad.2021.13.2.1 User Expectation of Public Transport Design Experience for Electric Bike Sharing in Indonesia <p>Recently, Indonesia has been rapidly developing public transport infrastructure. However, many people still prefer using a private vehicle for their daily mobility. This study explored the design direction of an electric bike sharing system (EBS) for the first mile/last mile (FMLM) as part of an integrated public transport system to attract more people to public transportation. A focus group interview (FGI) was performed with ten Indonesian students currently studying at Daegu City, South Korea. All of them had experience using public transportation in both Indonesia and South Korea. From the FGI, the data on user needs related to FMLM was analyzed to understand the gap between expectations and reality as well as to enhance the feasibility of the design and development of EBS. In the next stage, based on the various needs and expectations of the participants about ideal public transportation in Indonesia, design strategies and elements were achieved and optimized specifically for EBS. Furthermore, we propose two usability scenarios in order to meet the user requirements. This study will be proposed to traffic policymakers for use in developing a design strategy and direction for an eco-friendly EBS formulation.</p> Yukhi Mustaqim Kusuma Syabana Kadek Heri Sanjaya Gun Bae Park Arief Suryadi Satyawan Copyright (c) 2021 Journal of Visual Art and Design 2021-12-31 2021-12-31 13 2 106 118 10.5614/j.vad.2021.13.2.2