Journal of Visual Art and Design https://journals.itb.ac.id/index.php/jvad <p><a title="Journal of Visual Art and Design" href="http://journals.itb.ac.id/index.php/jvad"><img class="imgdesc" src="http://journals.itb.ac.id/public/site/images/budini/jvad.jpg" alt="" /></a></p> <p><em>Journal of Visual Art and Design</em> welcomes original research, Art and Design work, and critical discourse on traditional and contemporary issues in the field of Art and Design. Researchers, Artists, and Designers are welcomed to contribute in the form of conceptual or theoretical approaches, designer/artists' writing, case study or critical essays in the fields of Art and Design.</p> <p><em>Journal of Visual Art and Design</em> focuses on theoretical and empirical research articles in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design Discourse, Design and Culture, Art and Design Sociology, Design and Art Management, Art Criticism, Anthropology of Art and Design, Industrial Design, Visual Communication Design, Photography, Interior Design, Craft, Architectural Design, Film, Multimedia, Design Policy, Psychology of Art and Design as well as Art and Design Education.</p> <p><strong>Indexing/ abstracting/ archiving</strong> : <a href="http://mjl.clarivate.com/cgi-bin/jrnlst/jlresults.cgi?PC=MASTER&amp;ISSN=2337-5795">Web of Science (Emerging Sources Citation Index) - Clarivate Analytics</a>, <a href="https://scholar.google.co.id/citations?user=6RFLZqUAAAAJ&amp;hl=en" target="_blank" rel="noopener">Google Scholar</a>, <a href="http://dx.doi.org/10.5614/j.vad">CrossReff</a>, <a href="http://opac.pnri.go.id/DetaliListOpac.aspx?pDataItem=ITB+Journal+of+visual+art+and+design&amp;pType=Title&amp;pLembarkerja=-1" target="_blank" rel="noopener">Perpustakaan Nasional Republik Indonesia</a>, <a href="http://journals.indexcopernicus.com/ITB+Journal+of+Visual+Art+and+Design,p2654,3.html" target="_blank" rel="noopener">Index Copernicus</a>, <a href="https://catalog.loc.gov/vwebv/holdingsInfo?searchId=14641&amp;recCount=25&amp;recPointer=7&amp;bibId=15763839">Library of Congress</a>, <a href="http://id.portalgaruda.org/?ref=browse&amp;mod=viewjournal&amp;journal=7392">Indonesian Publication Index</a>, <a href="http://sintadev.ristekdikti.go.id/journals/detail?id=1051">Science and Technology Index (SINTA)</a>.</p> <p>ISSN: <a href="http://u.lipi.go.id/1356660762" target="_blank" rel="noopener">2337-5795</a></p> <p>E-ISSN: <a href="http://u.lipi.go.id/1372766791" target="_blank" rel="noopener">2338-5480</a></p> <p>Published by<span class="Apple-converted-space"> T</span>he Institute for Research and Community Services, Institut Teknologi Bandung, in collaboration with The Aliance of Indonesian Industrial Product Designer (<a href="http://journals.itb.ac.id/index.php/jvad/manager/files/MoU-JVAD-ADPII.pdf">Aliansi Desainer Produk Industri Indonesia (ADPII)</a>).</p> <p>The journal has been also accredited for five years based on The Decree of Directorate General of Research and Development Strengthening, Ministry of Research, Technology and Higher Education of the Republic of Indonesia <a href="http://lldikti12.ristekdikti.go.id/wp-content/uploads/2018/11/Salinan-SK-Hasil-Akresitasi-Jurnal-Ilmiah-Periode-II-Tahun-2018.pdf" target="_self">No. 30/E/KPT/2018</a>, dated on October 24th, 2018. <a href="https://drive.google.com/file/d/1wInXzLs33CuldrbouNHsrrRQ4NATPRlw/view?usp=sharing" target="_self">Certificate</a>.</p> <p><span style="text-decoration: underline;"><strong>Publication History</strong></span></p> <p><strong>Formerly known as:</strong></p> <ul> <li>ITB Journal of Visual Art and Design (2007 - 2014)</li> </ul> <p>Back issues can be read online at: <a href="http://journal.itb.ac.id">http://journal.itb.ac.id</a></p> <p> </p> <p><a href="http://mjl.clarivate.com/cgi-bin/jrnlst/jlresults.cgi?PC=MASTER&amp;ISSN=2337-5795"><img src="http://journals.itb.ac.id/public/site/images/admin_jvad/WoS-CA.fw_2-R1_.png" alt="" /> </a> <a href="http://journals.indexcopernicus.com/ITB+Journal+of+Visual+Art+and+Design,p2654,3.html"><img src="http://journals.itb.ac.id/public/site/images/admin_jvad/indexcopernicus-R.png" alt="" /></a></p> <p><a href="http://dx.doi.org/10.5614/j.vad"><img src="http://journals.itb.ac.id/public/site/images/admin_jvad/crossref-R.png" alt="" /></a> <a href="https://scholar.google.co.id/citations?user=6RFLZqUAAAAJ&amp;hl=en"><img src="http://journals.itb.ac.id/public/site/images/admin_jvad/google_scholar-R.png" alt="" /></a> <a href="https://lccn.loc.gov/2007445836"><img src="http://journals.itb.ac.id/public/site/images/admin_jvad/LoCR5.jpg" alt="" /></a></p> <p><a href="http://id.portalgaruda.org/?ref=browse&amp;mod=viewjournal&amp;journal=7392"><img src="http://journals.itb.ac.id/public/site/images/admin_jvad/IPI-R.jpg" alt="" /></a> <a href="http://sinta2.ristekdikti.go.id/journals/detail?id=1051"><img src="http://journals.itb.ac.id/public/site/images/admin_jvad/sinta_logo-R.png" alt="" /></a> <a href="http://opac.pnri.go.id/DetaliListOpac.aspx?pDataItem=ITB+Journal+of+visual+art+and+design&amp;pType=Title&amp;pLembarkerja=-1"><img src="http://journals.itb.ac.id/public/site/images/admin_jvad/PNRI-R.png" alt="" /></a> <a href="http://adpii.org/"><img src="http://journals.itb.ac.id/public/site/images/admin_jvad/logo-adpii-100x.png" alt="" /></a></p> <p><a href="http://statcounter.com/p10382051/summary/?guest=1">View My Stats</a></p> <p><a href="http://creativecommons.org/licenses/by-nd/4.0/" rel="license"><img style="border-width: 0;" src="https://i.creativecommons.org/l/by-nd/4.0/88x31.png" alt="Creative Commons License" /></a><br />This work is licensed under a <a href="http://creativecommons.org/licenses/by-nd/4.0/" rel="license">Creative Commons Attribution-NoDerivatives 4.0 International License</a>.</p> ITB Journal Publisher, LPPM ITB en-US Journal of Visual Art and Design 2337-5795 Research on the Development and Visual Image of Opera Culture Creative Products https://journals.itb.ac.id/index.php/jvad/article/view/14989 <p class="15">Huangmeixi opera is an integral part of Chinese opera culture and its visual elements are a fountainhead for designers. This study focused on the development of Huangmeixi opera cultural creative products through refining the elements of Huangmeixi opera in points, lines, and colors, redesigning them from the aspects of element extraction, form abstraction, cultural implication abstraction, and exploring the cultural elements of Huangmeixi opera and product development strategy. The goal is to develop cultural creative products based on Huangmeixi opera.</p> Xiaobing Hu Yalin Zhang Copyright (c) 2021 Journal of Visual Art and Design 2021-04-13 2021-04-13 12 2 144 156 10.5614/j.vad.2020.12.2.5 Knowledge Resources Informing Lighting Design Practice in Egyptian TV and Film Industry https://journals.itb.ac.id/index.php/jvad/article/view/13119 <p>This study investigated the knowledge resources informing television and film lighting design practice in Egypt and the value of suggesting scientific recommendations to be followed. A questionnaire was circulated among a considerable number of professional lighting designers, lighting directors, directors of photography and cameramen working in the Egyptian media industry. Most of those addressed by the survey indicated that their main knowledge resource during their work is likely to be their own past experience. Very few of them depend on the recommendations of scientific research. Moreover, critical analysis of the collected data showed that there is limited academic research in the discipline of lighting design available for Egyptian television and film practitioners to benefit from. It was concluded that the discipline of lighting design needs more scientific research to establish a database of findings, theories and paradigms just as any other design discipline.</p> Mustafa Yousry Matbouly Copyright (c) 2020-12-31 2020-12-31 12 2 99 108 10.5614/j.vad.2020.12.2.1 New Identity in Local Community-owned Woven Fabrics in Tuban, East Java, Indonesia https://journals.itb.ac.id/index.php/jvad/article/view/11574 The tradition of weaving fabrics by the local community in Tuban, East Java, Indonesia began in the 11th century and until now is considered an important part of the identity of the community. In the current conditions, the tradition of making traditional woven fabrics has persisted without improvements in terms of design, technique, function and products. However, the modern context has brought about a new lifestyle in Tuban that is no longer entirely traditional. Therefore, traditional woven fabrics also need a new identity that is compatible with the current conditions while still being connected to the original identity. This was done in the current research by developing visual novelty for the traditional woven fabrics of Tuban using an experimental method. Alternative processes and techniques of weaving were used to produce weavings with a variety of textures. In the development process, keeping elements that are traditionally valued by the local community was a major concern in order to retain the original character of the fabrics while adding novel elements. Fajar Ciptandi Copyright (c) 2020-12-31 2020-12-31 12 2 109 119 10.5614/j.vad.2020.12.2.2 Identification of Aesthetic Values for Visualization Media of Flood Disaster Modeling https://journals.itb.ac.id/index.php/jvad/article/view/14294 <p class="Abstract">Many flood modelings use geovisualization techniques but are very complicated and can only be understood by researchers or practitioners. There is a need for modelings that are informative and can be understood by ordinary people for the purpose of disaster mitigation. This research analyzed a flood modeling geovisualization sample to find out the extent to which aesthetic values are used in that modeling. For breaking down the modeling, an analytical approach was used as well as physioplastic, ideoplastic, and judgment analyses. Then, the modeling was evaluated through a questionnaire that was distributed using Google Forms to 40 respondents with a background as visual communication design students. The questionnaire was presented using closed questions and a visual analogue scale. The aesthetic parameters used for measuring were: lighting, color, two-dimensional field, three-dimensional field, time/motion, and sound. The evaluation results showed that the flood modeling geovisualization sample did not use aesthetics effectively. Modeling representations need to be simplified into visualizations using a well-planned aesthetic concept to make them more informative. Hopefully, the result of this research will make flood modeling more impactful and easier to understand by ordinary people through the application of aesthetic values such as those addressed in the questionnaire.</p> Muhammad Yudhi Rezaldi Rabiah Abdul Kadir Mohamad Taha Ijab Azlina Ahmad Didit Widiatmoko Soewardikoen Apip Apip Copyright (c) 2020-12-31 2020-12-31 12 2 120 131 10.5614/j.vad.2020.12.2.3 Study of Female Rider Visual Perception Toward Scooter Designs in Indonesia https://journals.itb.ac.id/index.php/jvad/article/view/14057 <p class="Abstract">This study consisted of a perception evaluation and identification of scooter shapes that are attractive to female riders. A survey using a Likert scale was conducted on 150 female scooter riders, providing an evaluation of six different scooter shapes representing scooter designs in Indonesia. The result of the descriptive analysis showed that scooter designs in Indonesia are perceived as high-quality, comfortable to ride, able to be used by family members, fun to ride, relaxing, and giving self-confidence when they are ridden, all of which are physio-, socio- and psycho-pleasure factors, thus only achieving the visceral and behavioral phases. These perceptions are in accordance with the female gender (communal, high emotion and empathy). The scooter models considered to be attractive to female riders had perceptions related to the ideo-pleasure factor determined by shape details in the scooter design. The results of factor analysis showed a different composition of perception factors among scooter models. The conclusion of this study is that in addition to size, type and shape characteristics, designs, both the overall design and design details as well as gender characteristics influence the difference in visual perception by female riders toward scooter designs.  </p> Linda Lukita Achmad Syarief Slamet Riyadi Andar Bagus Sriwarno Copyright (c) 2020-12-31 2020-12-31 12 2 132 143 10.5614/j.vad.2020.12.2.4