MENELUSURI FENOMENA BUDAYA FOTO POLAROID DARI ANALOG KE DIGITAL SEBAGAI PEMBENTUKAN CITRA
Keywords:
image, culture, meaning, polaroidAbstract
Artikel ini menunjukkan pergeseran fenomena budaya foto polaroid dari era analog ke era digital dan dampaknya terhadap pembentukan citra. Polaroid telah menjadi simbol kuat dengan kemampuan menghasilkan foto instan yang dapat dilihat langsung secara fisik. Dengan kemajuan teknologi digital, fotografi polaroid masih diminati dan mampu beradaptasi hingga saat ini. Perkembangan kamera digital dan aplikasi smartphone memungkinkan pengguna memotret dan mengedit gambar secara instan dengan tetap menggunakan citra polaroid sebelumnya. Hal ini mengarah pada munculnya pergerakan revolusi kultur visual polaroid dalam bentuk filter digital dan platform media sosial yang tetap mengapresiasi estetika foto polaroid. Melalui pendekatan kualitatif, artikel ini memperlihatkan perkembangan foto polaroid dari analog ke digital sehingga membentuk citra dalam modernitas budaya. Penelitian ini membentuk wawasan baru terhadap pergeseran teknologi dapat memengaruhi makna dan persepsi terhadap foto polaroid saat ini.
kata kunci: citra, budaya, makna, polaroid
This article aims to show the shifting process of the cultural phenomenon of Polaroid photography from the analog era to the digital era and its impact on image production up to the present day. Polaroid has become a strong symbol with its ability to produce instant photos that can be seen physically. With the current advancements in digital technology, Polaroid photography has undergone significant changes in creating its meaning. The development of digital cameras and smartphone applications allows users to easily capture and edit images instantly while still adapting the previous Polaroid image. This has led to the emergence of a visual cultural revolution movement in the form of digital filters and social media platforms that continue to appreciate the aesthetics of Polaroid photos. Through a qualitative approach, this article will analyze the process of Polaroid photo development from analog to digital, thus shaping the image in cultural modernity. This research will also provide new insights into how technological shifts can affect the meaning and perception of Polaroid photos today.
Keywords: image, culture, meaning, polaroid
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