Jurnal Sosioteknologi

Social Media Scams: A Netnographic Investigation in Malaysia and Indonesia

A.A Gde Satia Utama

Online scams have become an escalating threat in Indonesia and Malaysia, exploiting the rapid digital transformation and increasing internet accessibility. This study employs a netnography approach to examine common scam techniques, victim responses, and potential preventive measures. By analyzing scam-related interactions on Facebook, Instagram, and YouTube over a five-day period in 2024, the study categorizes online scams into three primary types: fraudulent product sales at low prices, deceptive high-salary job or online part-time work offers, and impersonation scams. The findings reveal that scammers strategically manipulate victims using psychological tactics such as trust, urgency, and financial incentives. Financial losses are frequently experienced by victims, and in severe instances, they become entangled in human trafficking networks. Victims respond by taking various countermeasures, including reporting scams to law enforcement, freezing scam-related bank accounts, forming fraud victim associations, and raising awareness through social media campaigns. However, gaps in law enforcement and regulatory enforcement make it challenging to combat these fraudulent activities effectively. The study highlights the urgent need for enhanced digital literacy, stronger fraud prevention policies, and cross-sector collaboration to curb the growing threat of online scams.

Pengaruh Penggunaan Lazy Glasses Terhadap Postur Tubuh dan Tingkat Ketidaknyamanan Tubuh dan Mata Saat Menggunakan Aplikasi Tiktok di Perangkat Smartphone pada Mahasiswa

Risky Haryanto

Indonesia is the second-largest TikTok user globally, trailing the United States by only 3.52 million users. This research focused on the effect of using lazy glasses on body posture and discomfort in the body and eyes while sitting and lying down, both with and without the lazy glasses, while watching the TikTok application on a smartphone. The study involved ten participants (five male and female, aged 23.4±0.97 years). It tested four conditions: Lying down without lazy glasses (WOLZB), lying down with lazy glasses (LZB), sitting without lazy glasses (WOLZD), and sitting with lazy glasses (LZD), analyzing whole-body segment angles and discomfort levels. The LZD condition resulted in a significantly lower body segment angle in the neck region. In contrast, the WOLZD condition was considerably lower at the left elbow compared to the WOLZB condition. For discomfort, the WOLZD condition showed a high score in the head and neck area, and a high score for pressure around the eye was found in the LZD condition. Based on these results, we conclude that the use of lazy glasses can reduce the segment angle of the neck when sitting and decrease overall discomfort levels, particularly in the thigh area. However, the potential for eye discomfort is higher while lying down, particularly regarding photophobia.

Interpretasi Gambar Digital pada Warisan Budaya: Eksplorasi Bentuk Visual Melalui Deep Learning Studi Kasus Patung Megalitik Taman Nasional Lore Lindu

Sigied Himawan Yudhanto, Ovide Decroly Wisnu Ardhi

The megalithic statues in Lore Lindu National Park are one of priceless cultural heritage sites in Central Sulawesi, Indonesia. Advances in digital imaging technology and artificial intelligence have enabled new approaches that can improve our understanding and documentation of these megalithic artefacts. This study explores how deep learning can be applied to classify and interpret images of three statues in Lembah Bada: the Palindo Statue, the Tugu Statue of Bewa Village, and the Langke Bulawa Statue. We trained our deep learning classification model (YOLOv8-CLS) on each dataset and conducted interpretability analysis using EigenCAM to identify regions of interest in each class. The results show good to excellent precision, recall, F1 scores, and accuracy for all preprocessing methods, with heatmaps consistently highlighting culturally significant features such as facial contours and body posture. These findings indicate that deep learning models achieve high accuracy and align with human visual perception by emphasising visual forms embedded in the cultural memory of megalithic statue forms.

English English

Rayhan Muhammad Yasin, Iis Kurnia Nurhayari

Penelitian ini bertujuan untuk menganalisis strategi komunikasi digital yang dilakukan oleh Yayasan Odesa terhadap pengelolaan konten dan Pembangunan keterlibatan audiens di media sosial. Metode yang digunakan Adalah penelitian kualitatif dengan pendekatan studi kasus, melibatkan wawancara secara mendalam, memanfaatkan media sosial, Tingkat keterlibatan audiens sangat rendah, jenis konten yang masih sangat kurang interaktif, ketidaksesuaian dengan preferensi audiens, kurangnya konsustensi terhadap unggahan. Penelitian ini menjadi rekomendasi peningkatan kualitas konten, penggunaan fitur-fitur media sosial, serta konsistensi unggahan dalam meningkatkan efektivitas komunikasi digital.

English English

Iis Kurnia Nurhayari, Rayhan Muhammad Yasin