Wimba : Jurnal Komunikasi Visual https://journals.itb.ac.id/index.php/wimba <p style="text-align: justify;">Wimba Jurnal Komunikasi Visual (2085-0948) is a peer-reviewed and open access journal in the field of visual communication and aims to publish academic article and to create discussion among lecturers, students, researchers and professionals in the field of visual communication design, graphic design, heritage-related design, illustration, typography, photography, multimedia interactive design, advertising and social campaign, branding, packaging design, sign system, interface design, visual language, animation, game design and other visual commucation-related fields. Published and organized by Visual Communication and Multimedia Research Group of ITB (Bandung Institute of Technology) since 2009, the journal is published twice a year every July and December.</p><p style="text-align: justify;"><em>Wimba <em>Jurnal Komunikasi Visual</em> (2085-0948) adalah jurnal peer-review dan akses terbuka di bidang komunikasi visual dan bertujuan untuk mempublikasi artikel akademik serta menciptakan diskusi di antara pendidik, mahasiswa, peneliti dan profesional dalam bidang desain komunikasi visual, desain grafis, desain berbasis budaya tradisi, ilustrasi, tipografi, fotografi, desain multimedia interaktif, periklanan dan kampanye sosial, branding, desain kemasan, marka grafis, desain antarmuka, bahasa rupa, animasi, desain game dan bidang lainnya yang terkait pada komunikasi visual. Jurnal ini dikelola dan diterbitkan oleh Kelompok Keahlian Komunikasi Visual dan Multimedia, FSRD ITB sejak tahun 2009 dan terbit dua kali setahun setiap Juli dan Desember. </em></p><p></p> KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung en-US Wimba : Jurnal Komunikasi Visual 2085-0948 <p>The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Wimba jurnal Komunikasi Visual and KK Komunikasi Visual &amp; Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung as the publisher of the journal. Copyright encompasses rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations.</p> <p>Wimba jurnal Komunikasi Visual and KK Komunikasi Visual &amp; Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung and the Editors make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in Wimba jurnal Komunikasi Visual are the sole and exclusive responsibility of their respective authors and advertisers.</p> <p><strong>Firmanda Satria. M.Ds (Editor-in-Chief)</strong><br />Editorial Office of Wimba: Jurnal Komunikasi Visual KK Komunikasi Visual &amp; Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung</p> <p>Jl. Ganesha 10<br />BANDUNG 40132<br />Tel / fax : 0222516567 / 0222516567</p> <p><br />Email: <a href="mailto:jurnalwimba@gmail.com">jurnalwimba@gmail.com</a></p> REPRESENTASI KARAKTER PEREMPUAN JAWA PADA FILM “TILIK” https://journals.itb.ac.id/index.php/wimba/article/view/16457 <p>Film dianggap sebagai media yang sempurna untuk merepresentasikan dan mengkonstruksi realitas kehidupan yang bebas dari konflik-konflik ideologis serta berperan dalam pelestarian budaya bangsa. Interpretasi oleh masyarakat mengenai perempuan sebagian besar juga didapat melalui gambaran sebuah film. Film Tilik merupakan salah satu film nasional yang melibatkan sebagian besar tokoh perempuan dengan peran sebagai perempuan Jawa. Film yang rilis pada 17 Agustus 2020 pada kanal YouTube ini dinilai berhasil menggambarkan dengan sangat baik kebiasaan suatu masyarakat melalui perilaku tokoh-tokohnya. Seiring perkembangan zaman, interpretasi oleh masyarakat mengenai perempuan sebagian besar juga didapat melalui gambaran sebuah media seperti film. Penelitian ini bertujuan untuk mendeskripsikan bagaimana perempuan Jawa direpresentasikan dalam film tersebut serta menjelaskan gagasan-gagasan dominan yang ingin disampaikan oleh film Tilik yang berkaitan dengan persoalan ideologi/kepercayaan. Konsep perempuan Jawa menjadi dasar penelitian ini. Dalam kultur Jawa, perempuan Jawa memiliki stereotip lemah lembut, penurut, tidak membantah, dan tidak ‘melebihi’ laki-laki. Namun realitas yang terjadi pada film ini seakan-akan tidak sesuai dengan stereotip yang telah ada. Tak jarang kemudian dalam film ini muncul stereotip baru yang cenderung negatif dan dilekatkan pada perempuan Jawa secara umum. Penelitian ini menggunakan teknik analisis data berdasarkan teori yang dikemukakan oleh John Fiske yaitu <em>“the codes of television</em>”. Film Tilik diuraikan dengan menggunakan struktur narasi pada level realitas dan level representasi secara sintagmatik. Selanjutnya level ideologi dianalisis secara paradigmatik. Hasil penelitian ini menunjukkan perempuan Jawa direpresentasikan dalam film jauh lebih modern dan beragam namun tidak meninggalkan unsur identitasnya. Disisi lain terdapat kebiasan mengenai ideologi patriarki yang hadir dalam ruang kontradiktif pada setiap adegannya.</p> Azelea Ardra Copyright (c) 2022 Wimba : Jurnal Komunikasi Visual 2022-02-11 2022-02-11 12 2 10.5614/jkvw.2022.12.2.1 ANALYSIS OF MOTION GRAPHIC PRINCIPLES IN THE GENIUS OF MARIE CURIE VIDEO https://journals.itb.ac.id/index.php/wimba/article/view/17385 <p><em>Motion graphic is a combination of images, animations, graphics, and other 2D or 3D media who had a purpose to deliver messages or informations that can connect with audiences’ emotions. To be able to create a good motion graphic, it’s necessary to understand what principles are needed and the important aspects in the making of the motion graphic itself. The genius of Marie Curie (2017) is a motion graphic video from TED-Ed channel on Youtube platform. This video tells a story about Marie Curie, one of the most brilliant female scientists who contributed a lot especially in the science field because of how genius she is. In this article, we will analyze the principles of motion graphic that are applied to the video The genius of Marie Curie (2017). The method that we will be used in this research is literature study and descriptive analysis. The results of the research will be discussed based on the existing theory in the literature review to obtain answers.</em></p> <p><strong><em>keyword</em></strong><em>: </em><em>motion graphic, video, animation</em></p> Adelina Pakpahan Copyright (c) 2022 Wimba : Jurnal Komunikasi Visual 2022-02-11 2022-02-11 12 2 10.5614/jkvw.2022.12.2.2 REKOMENDASI RANCANGAN KAMPANYE SOSIAL TEMA BODY SHAMING BAGI GENERASI Z https://journals.itb.ac.id/index.php/wimba/article/view/14766 <p>Body shaming on social media is increasingly happening and has a serious impact including feeling of shame, anxiety and decreased self-confidence which can lead to suicidal thoughts. This phenomenon is important to address considering the prevalence of this happening on social media which will have a big influence on generation Z who was born and collided in the era of digital technology development. They live in two worlds namely the real world and the virtual world. So that bad comments received in cyberspace will have a direct effect on their reall world. Through this research, a campaign plan and strategy will be made to increase the confidence of generation Z in order to avoid the negative impacts of body shaming. This campaign was designed through the Ostergaard campaign method. The result of this research are strategies, concepts and media campaign design.</p> Wiedy Nadya Putri Copyright (c) 2022 Wimba : Jurnal Komunikasi Visual 2022-02-11 2022-02-11 12 2 10.5614/jkvw.2022.12.2.3 KAJIAN PENGARUH PERUBAHAN USER INTERFACE (UI) TERHADAP USER EXPEIRENCE (UX) PADA APLIKASI DIGITAL STUDI KASUS PADA PERUBAHAN INTERFACE APLIKASI GOJEK VERSI 4.0 KE ATAS https://journals.itb.ac.id/index.php/wimba/article/view/16448 <div class="page" title="Page 1"> <div class="layoutArea"> <div class="column"> <p>PT. Aplikasi Karya Anak Bangsa, also known as Gojek, is a multinational tech company that achieved decacorn title in Southeast Asia. The main product of this company is a super app by the name of Gojek. This so- called super app offers many services, from online ojek (motorbike taxi), online car taxi, food delivery, courier, electronic wallet, and many more. As a company that focuses on mobile application, Gojek app interface plays an important role for the success of it’s company. However, after releasing it’s new update, version 4.0, Gojek has received many critcs regarding the app’s new interface. Many users report inconveniences with using Gojek app version 4.0 and above. Therefore, this article analyzes Gojek UX through usability testing and multiple resources. It is found that users’ complaints may came from three causes. The first cause is the abrupt change in Gojek interface, second is the complicated home page, and the third is slow application performance.</p> </div> </div> </div> Karen Yunika Dwiantono Copyright (c) 2022 Wimba : Jurnal Komunikasi Visual 2022-02-11 2022-02-11 12 2 10.5614/jkvw.2022.12.2.4 Surrealist Metaphor as an Approach for Emotion in Short Animation 'Weekends' (2017) https://journals.itb.ac.id/index.php/wimba/article/view/16449 <p>The animated short film “Weekends” (2017) by Pixar story artist, Trevor Jimenez, tells the story of his childhood life, which he shuttled from place to place due to the circumstances of his divorced parents. This film depicts sadness and confusion that often occurs to a child from a broken-home family. By using surrealism-style metaphors, the film explores the subconscious and dream images as one of the character's emotional depictions.<br />Surrealism is a visual style that depicts conditions that may not occur in the real world. It is used in the film as a middle ground to analogize abstract objects (such as emotions) into real objects. This research focused on analyzing how surrealism metaphors describe the various types of emotions that exist in the film.</p> Sharon Leman Dianing Ratri Irfansyah Irfansyah Copyright (c) 2022 Wimba : Jurnal Komunikasi Visual 2022-02-11 2022-02-11 12 2 10.5614/jkvw.2022.12.2.5