Wimba : Jurnal Komunikasi Visual https://journals.itb.ac.id/index.php/wimba <p style="text-align: justify;">Wimba Jurnal Komunikasi Visual (2085-0948) is a peer-reviewed and open access journal in the field of visual communication and aims to publish academic article and to create discussion among lecturers, students, researchers and professionals in the field of visual communication design, graphic design, heritage-related design, illustration, typography, photography, multimedia interactive design, advertising and social campaign, branding, packaging design, sign system, interface design, visual language, animation, game design and other visual commucation-related fields. Published and organized by Visual Communication and Multimedia Research Group of ITB (Bandung Institute of Technology) since 2009, the journal is published twice a year every July and December.</p><p style="text-align: justify;"><em>Wimba <em>Jurnal Komunikasi Visual</em> (2085-0948) adalah jurnal peer-review dan akses terbuka di bidang komunikasi visual dan bertujuan untuk mempublikasi artikel akademik serta menciptakan diskusi di antara pendidik, mahasiswa, peneliti dan profesional dalam bidang desain komunikasi visual, desain grafis, desain berbasis budaya tradisi, ilustrasi, tipografi, fotografi, desain multimedia interaktif, periklanan dan kampanye sosial, branding, desain kemasan, marka grafis, desain antarmuka, bahasa rupa, animasi, desain game dan bidang lainnya yang terkait pada komunikasi visual. Jurnal ini dikelola dan diterbitkan oleh Kelompok Keahlian Komunikasi Visual dan Multimedia, FSRD ITB sejak tahun 2009 dan terbit dua kali setahun setiap Juli dan Desember. </em></p><p></p> en-US <p>The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Wimba jurnal Komunikasi Visual and KK Komunikasi Visual &amp; Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung as the publisher of the journal. Copyright encompasses rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations.</p> <p>Wimba jurnal Komunikasi Visual and KK Komunikasi Visual &amp; Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung and the Editors make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in Wimba jurnal Komunikasi Visual are the sole and exclusive responsibility of their respective authors and advertisers.</p> <p><strong>Firmanda Satria. M.Ds (Editor-in-Chief)</strong><br />Editorial Office of Wimba: Jurnal Komunikasi Visual KK Komunikasi Visual &amp; Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung</p> <p>Jl. Ganesha 10<br />BANDUNG 40132<br />Tel / fax : 0222516567 / 0222516567</p> <p><br />Email: <a href="mailto:jurnalwimba@gmail.com">jurnalwimba@gmail.com</a></p> Firmanda.satria@gmail.com (Firmanda Satria) Firmanda.satria@gmail.com (Firmanda Satria) Mon, 31 Jul 2023 00:00:00 +0700 OJS http://blogs.law.harvard.edu/tech/rss 60 META PHENOMENA, THE SYNERGY OF THREE SOCIAL MEDIA PLATFORMS https://journals.itb.ac.id/index.php/wimba/article/view/21547 <p>MetaPlatform Inc. started with Facebook in 2004 and expanded after taking over Instagram, WhatsApp, Beluga and Oculus VR. This article reviews why and how Meta Platform Inc. developed Facebook, then took over and developed other platforms that make global social media play a significant role in various aspects of users' lives. Social media users, in various age groups have their own preferences in making choices to use their social media platforms. In this study, the authors limit it to 4 social media platforms, all of which are owned by Meta Platform Inc., namely: Facebook, Messenger, Instagram and Whatsapp, and their effects on users in the middle age group (40-60 years). Text analysis and user behavior in interacting and participating in using and following the dynamics of the four platforms. The results of this study show that the middle-aged generation tends to use primary features on the platform. Key features like photo sharing, text messaging and social interaction remain the main attraction for users in this age group.</p> Ifa Safira Mustikadara Sagir, Faisal Irfansyah Moenggah Copyright (c) 2023 Wimba : Jurnal Komunikasi Visual https://journals.itb.ac.id/index.php/wimba/article/view/21547 Mon, 31 Jul 2023 00:00:00 +0700 UNIQUE TRAITS OF ANCIENT JAVANESE MAIN CHARACTERS IN THE NARRATIVE RELIEF OF KARMAWIBHANGGA BOROBUDUR https://journals.itb.ac.id/index.php/wimba/article/view/21536 <p><em>The Karmawibhangga relief depicts a series of short stories embedded in a full circle at the base of Borobudur Temple in Central Java, Indonesia. Currently, the visual narrative of these reliefs is not fully understood by most cultural tourists visiting Borobudur. In any visual narrative medium, it is known that the main character becomes the focal point for the audience or readers in a story. The ability to read and interpret the main character, especially as the anchor of the story, is essential for visitors to gain a more meaningful experience and knowledge of Borobudur's cultural tourism. This study focuses on the gestures of the main and supporting characters to unfold the story. It employs an analytical approach to the visual narrative structure, examining how the events build actions and occurrences, while the existence can be represented through characters and the story's setting. The Bahasa Rupa method, specifically the Wimba and Isi Wimba techniques, is utilized to analyze the detailed and comprehensive portrayal of the visual reliefs. Additionally, the Navarasa aesthetics are used as a method to classify nine meanings of body movements, expressing both physical and mental actions of the main character. From the analysis, it is evident that most Karmawibhangga reliefs depict the daily life of ancient Javanese society, showcasing various behaviors, social stratifications, cultures, and customs. While the Navarasa aesthetics originated from ancient Indian culture and were brought to Java as a standard pattern of Hindu-Buddhist iconography, they have undergone creative transformation, becoming a unique and distinctive form of ancient Javanese aesthetics. This can be observed in the visual gestures of the main and supporting characters in the Karmawibhangga relief. One distinctive stylistic feature of the Karmawibhangga reliefs is the characteristic size of ancient Javanese human figures, which are drawn based on the tala (palm) measurement, a typical method found in Borobudur reliefs. This measurement serves as a reference in developing the main characters of the relief, allowing us to discover the uniqueness of ancient Javanese main characters in the visual storytelling of the Karmawibhangga relief at Borobudur.</em></p> Hendy Hertiasa Copyright (c) 2023 Wimba : Jurnal Komunikasi Visual https://journals.itb.ac.id/index.php/wimba/article/view/21536 Mon, 31 Jul 2023 00:00:00 +0700 ANAMORPHIC ILLUSION ON 3D BILLBOARD MEDIA: A CASE STUDY OF SHINJUKU'S CALICO CAT ANAMOPHIC ANIMATION https://journals.itb.ac.id/index.php/wimba/article/view/21442 <p><em>The phenomenon of animating Calico Cat anamorphic on 3D billboards that started in Shinjuku-Tokyo, Japan spread rapidly throughout the world, including Indonesia. A digitally engineered Calico cat plays and attracts the attention of visitors to the Shinjuku area to stop and enjoy an optical illusion displayed on the digital billboard screen of the Cross Shinjuku-Tokyo building, Japan. The resulting optical illusion called anamorphic gives a sensation to the audience that sees the displayed object as if it has volume and also interactive. This study aims to dissect how optical illusions from anamorphic animation are constructed to enrich vocabulary in the advertising and multimedia creative industries. This study examines the illusions produced through literature studies and visual observation of coverage of the 3D animation of the Shinjuku Calico Cat uploaded on the YouTube platform. These optical illusions are studied with theories from the Psychology of Perception and Visual Communication, especially through the theory of Gestalt and Visual Language. The optical illusions produced are deceptive effects on the eye senses (trompe-l'oeil) which play distance cues through anamorphic, virtual space cues through occlusion, and the application of digital technology both in the aspect of selecting and producing content with cat characters as well as aspects of public presentations. However, this phenomenon has become viral due to uploaders on social media whose role is to spread this illusion worldwide.</em></p> Lies Neni Budiarti, Alvanov Zpalanzani Copyright (c) 2023 Wimba : Jurnal Komunikasi Visual https://journals.itb.ac.id/index.php/wimba/article/view/21442 Mon, 31 Jul 2023 00:00:00 +0700 ANALISIS BENTUK STEREOTIP MASKULINITAS PADA VISUAL TOKOH UTAMA LAKI-LAKI DALAM BUKU CERITA ANAK TERBITAN LET’S READ! INDONESIA https://journals.itb.ac.id/index.php/wimba/article/view/21123 <div class="page" title="Page 1"> <div class="layoutArea"> <div class="column"> <p>Gender discrimination in the form of stereotyping towards males is an issue that is often overlooked. In order to meet the demands of being a “real man”, men are often generalized into stereotypes such as: acting rough, aggressive, forbidden to show weakness, and are expected to do jobs and activities that rely more on physical strength and exist in public spaces. Let’s Read! Indonesia is an organization from Asia with a digital library for children that is able to address heavy issues such as gender equality, providing a platform for children to learn while also being a means to reconstruct masculine stereotypes from an early age. This research aims to analyse the visual representation of male main characters in Let’s Read! Indonesia’s books and determine whether these depictions embody masculine stereotypes or not. The characters’ visuals were analysed using the ideational metafunction, which examines their characteristic form (expression, attitude, and appearance), activities, and the activity space. From the five books that were examined, three of the main characters were found to exhibit masculine stereotypes, while the other two exhibited conflicting characteristics towards masculine stereotypes.</p> </div> </div> </div> Kaira Sulasmoro, Riama Maslan Sihombing Copyright (c) 2023 Wimba : Jurnal Komunikasi Visual https://journals.itb.ac.id/index.php/wimba/article/view/21123 Mon, 31 Jul 2023 00:00:00 +0700 STUDY OF VISUAL PERCEPTION OF JABODETABEK KRL ROUTING MAP DIAGRAM https://journals.itb.ac.id/index.php/wimba/article/view/21491 <p>Jakarta and its surrounding supporting cities are intertwined with the electric train transportation<br>system known as the Jabodetabek KRL. In using this rail-based mass transportation facility, current<br>users/prospective users are assisted by wayfinding information signs in the form of a diagrammatic<br>map of the Jabodetabek KRL route. One of the official route maps currently in use is the four-way<br>(north-south, east-west) route simplification map. As a result of the simplification of the visualization<br>of space and distance, navigation confusion occurs on the map, where the positions of station points /<br>between stations and geographical locations are very inaccurate / far from the actual spatial<br>conditions. This of course will distract the basic ability of the user's spatial cognition. This study tries<br>to explore the problems of visual perception and non-verbal communication between users (as<br>subjects) and currently used KRL information signs (as objects) that occur as a result of the variety and<br>method of visualization. Using the method of direct observation of the object under study and<br>comparing it with the spatial conditions of the official geographic map of Jabodetabek, then proceed<br>with a confirmation process to users (respondents) regarding the misperceptions that have occurred.<br>The results of this study are expected to provide input to the designer of the Jabodetabek KRL route<br>diagram map to pay attention to the fundamental problems of opportunities for misperceptions that<br>occur and to improve the communication presentation in the next publication of the route diagram<br>map.</p> DA Nawawi, Acep Iwan Copyright (c) 2023 Wimba : Jurnal Komunikasi Visual https://journals.itb.ac.id/index.php/wimba/article/view/21491 Mon, 31 Jul 2023 00:00:00 +0700