Political Empowerment Support to Ecotourism Development: A Study the Indigenous Tribal Populations in India

Authors

  • Remya Kumar Cochin University of Science and Technology
  • Dr. Edward
  • Dr.Babu

DOI:

https://doi.org/10.5614/ajht.2021.19.3.03

Abstract

This research was framed as an attempt to empirically retest the assumed relationship between political empowerment and resident support for ecotourism, with perceived benefits and perceived costs as mediating variables. The study is analytical-descriptive in nature and followed a cross-sectional survey design. The survey participants included the local inhabitants of the ecotourism zones of three protected areas in India. On the basis of a review of the literature pertaining to community-based tourism, an initial research instrument was developed. This questionnaire included items to measure political empowerment, perceived benefits of ecotourism, perceived costs of ecotourism, and support for sustainable tourism development, that were adopted from previous studies. The results derived from the Structural Equation Modeling of the data gathered by us, quite contrary to indications in the literature, suggest that political empowerment critically diminishes destination local community support for ecotourism development. Even though the extant literature generally indicates that empowerment is central to community-based tourism, it appears that, under certain conditions, empowered community members might skip tourism and pursue alternate economic opportunities.

Author Biographies

Dr. Edward

Manoj Edward is a Professor of Business Management at the School of Management Studies, Cochin University of Science and Technology, India. He holds a Ph.D. in Management from the School of Management Studies, Cochin University of Science and Technology, and PGDM from T.A. Pai Management Institute, Mangalore, and a Bachelor in Mechanical Engineering. His publications have appeared in several renowned journals like the Asia Pacific Journal of Marketing and Logistics, Service Marketing Quarterly, Journal of Service Research, European Journal of Tourism Research, and African Journal of Hospitality Tourism and Leisure. Email: manojedw@gmail.com

Dr.Babu

Babu George is a Professor and Associate Dean in the School of Business. He has a Ph.D. in Management, a DBA in International Business, and an EdS in Higher Education Innovation and Leadership. He is a graduate of Harvard University’s Institute for Educational Management. Community development through tourism is one of his research areas. He has published more than 200 research papers in international scholarly journals. His latest books include Digital Transformation in Business and Society (2020 – Springer Nature), International Case Studies in the Management of Disasters (2020 – Emerald), and Strategies for Promoting Sustainable Hospitality and Tourism Services (2020 – IGI Global). Email: bgeorge@cbu.edu

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Published

2022-01-18

How to Cite

Kumar, R., Edwar, M., & George, B. (2022). Political Empowerment Support to Ecotourism Development: A Study the Indigenous Tribal Populations in India. ASEAN Journal on Hospitality and Tourism, 19(3), 200 -. https://doi.org/10.5614/ajht.2021.19.3.03

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Articles