Vol. 19 No. 3 (2021)

View Vol. 19 No. 3 (2021)

The ASEAN Journal of Hospitality and Tourism (AJHT) editorial team would like to greet the academic community and researchers on tourism and hospitality from Bandung Indonesia. Starting from volume 19, number 3, December 2021, AJHT will increase its publication time two to three times a year, every April, August, and December. So that researchers whose papers pass the publishing process can be published immediately. This December issue presents ten articles covering several essential aspects of tourism destinations, human resources and hospitality. The articles published comes from Indonesia and several foreign countries across the globe.

The first article examines the various determinants that affect travellers’ behavioural intention regarding hotel booking through smartphone apps in India. This study found all dimensions significant except effort expectancy, facilitating conditions and habits. A newly added dimension, perceived trust, was also a substantial predictor of consumers’ behavioural intentions for hotel booking through smartphone apps. The study provides implications for hotel managers that the information provided on apps must be accurate, up-to-date, reliable, and easy to operate regarding hotel services.

Then the second article looks at the decision-making in selecting a higher education programme from a consumer behaviour perspective and examines who influences students when deciding on which hospitality and tourism Bachelor’s degree to pursue. The findings show that the most significant influencers are ‘friends and classmates’ followed by ‘family’ then ‘teachers’, while the cultural influence of Confucianism and collectivism might be the underlying basis for the decision process. The third article attempts to empirically retest the assumed relationship between political empowerment and resident support for ecotourism, with perceived benefits and costs as mediating variables—the results derived from the Structural Equation Modelling (SEM). The appointment is central to community-based tourism. The fourth article explains how career construction theory (CCT), turnover intentions are linked to work engagement. The findings that the root cause is an orientation to happiness (OTH). OTH found a negative association between work engagement and employee attrition intentions.

The fifth article analyses elements linked with job satisfaction and performance among employees in the accommodation sector. The study revealed that employee satisfaction was an important aspect that affected job performance and organizational success. Next, the sixth article is the tourism supply chain for reviving the economy in the post-Covid era. The research paper elucidates that post-shock of Covid-19, understanding religious tourism enablers will provide opportunities to all the stakeholders of this chain. The seventh article examines how social capital affected the resilience strategy in a tourist destination during the COVID-19 pandemic, with the case of Nglanggeran Tourism Village, Yogyakarta, Indonesia, formally reoperated earliest whilst a pandemic is still underway. The eighth article aims to understand factors that influence the acceptance of tourism academia toward implementing a new-normal policy for the tourism industry in Bali.

The ninth article examines how air travellers conceptualize in-flight experience. The findings allow airline managers to prioritize different aspects of in-flight expertise based upon their relative importance to air travellers. And the last one discusses Hofstede’s Values Survey Module explores potential cultural differences between China and Taiwan. The focus is on workers in hotels that cater to Western visitors. That is a summary of the ten papers published in this edition. Hopefully, the next issue will be better.

DOI: https://doi.org/10.5614/ajht.2021.19.3
Published: 2021-12-31

Articles