Sociable Robot ?Lometh?: Exploring Interactive Regions of a Product-Promoting Robot in a Supermarket
DOI:
https://doi.org/10.5614/itbj.ict.res.appl.2023.17.1.5Keywords:
attention shifting, communication robot, human-robot communication, interpersonal distance, peripheral field of viewAbstract
The robot ?Lometh? is an information-presenting robot that naturally interacts with people in a supermarket environment. In recent years, considerable effort has been devoted to the implementation of robotic interfaces to identify effective behaviors of communication robots focusing only on the social and physical factors of the addresser and the hearer. As attention focus and attention target shifting of people differs based on the human visual focus and the spatiality, this study considered four interactive regions, considering the visual focus of attention as well as the interpersonal space between robot and human. The collected primary data revealed that 56% attention shifts occurred in near peripheral field of view regions and 44% attention shifts in far peripheral field of view regions. Using correspondence analysis, we identified that the bodily behaviors of the robot showed the highest success rate in the left near peripheral field of view region. The verbal behaviors of the robot captured human attention best in the right near peripheral field of view region. In this experiment of finding a socially acceptable way to accomplish the attention attracting goals of a communication robot, we observed that the robots? affective behaviors were successful in shifting human attention towards itself in both left and right far- peripheral field of view regions, so we concluded that for far field of view regions, designing similar interaction interventions can be expected to be successful.
Downloads
References
Cleary, R. & Lopez, A.R., Supermarket Responses to Wal-Mart Supercenter Expansion: A Structural Approach, Empirical Economics, 47, pp. 905-925, 2013.
Camilleri, M.A., Integrated Marketing Communications, Travel Marketing, Tourism Economics and the Airline Product (Chapter 5, pp. 85-103). Cham, Switzerland: Springer Nature., Available at SSRN: https://ssrn.com/abstract=3289471.
Gedenk, K., Neslin, S.A. & Ailawadi, K.L., Sales Promotion, Retailing in the 21st Century: Current and Future Trends, pp. 345-359, 2006.
Lin L.Y., The Impact of Advertising Appeals and Advertising Spokespersons on Scott Advertising Attitudes and Purchase Intentions, African journal of business management, 5(21), pp. 8446-8457, Sept. 2011.
Vogel, D. & Balakrishnan, R., Interactive Public Ambient Displays: Transitioning from Implicit to Explicit, Public to Personal, Interaction with Multiple Users, UIST: Proceedings of the Annual ACM Symposium on User Interface Software and Technology, pp. 137-146, 2004.
Casal, J. & R. Jos, They Are Looking? Why Not Interacting? Understanding Interaction around the Public Display of Community Sourced Videos, International Conference on Ubiquitous Computing and Ambient Intelligence, pp. 163-170, 2014.
Mler, J., Wilmsmann, D., Exeler, J., Buzeck, M., Schmidt, A., Jay, T. & Krer, A., Display Blindness: The Effect of Expectations on Attention towards Digital Signage, 7th International Conference on Pervasive Computing, pp. 1-8, 2009.
Prante, T., Rcker, C., Streitz, N.A., Stenzel, R., Magerkurth, C., Alphen, D.V. & Plewe, D.A., Hello.Wall ? Beyond Ambient Displays, Adjunct Proceedings of 5th International Conference on Ubiquitous Computing (UbiComp?03), pp. 277-278, 2003.
Gentile, V., Sorce, S., Malizia, A., Pirrello, D., & Gentile, A., Touchless Interfaces for Public Displays: Can We Deliver Interface Designers from Introducing Artificial Push Button Gestures?, The International Working Conference, pp. 40-43, 2016.
Thalmann, N.M. & Zhang, Z., Social Robots and Virtual Humans as Assistive Tools for Improving Our Quality of Life, 5th International Conference on Digital Home, pp. 1-7, 2014.
Hegel, F., Muhl, C., Wrede, B., Fastabend, M.H. & Sagerer, G., Understanding Social Robots, The Second International Conferences on Advances in Computer-Human Interactions (ACHI), pp. 169-174, 2009.
Laurent, E.M. & Monsone, C.R., Ecosystems of Industry 4.0: Combining Technology and Human Power, Proceedings of the 11th International Conference on Management of Digital Ecosystems, New York, USA, pp.115-119, 2019.
Thorson, E., Chi, A. & Leavitt, C., Attention, Memory, Attitude, and Conation: A Test of the Advertising Hierarchy, Advances in Consumer Research, 19, pp.366-379, 1992.
Mler, J., Krer, A. & Kuflik, T., Maximizing the Utility of Situated Public Displays, 11th international conference on User Modeling, pp. 395-399, 2007.
Hinrichs, U. & Carpendale, S., Gestures in The Wild: Studying Multi-Touch Gesture Sequences on Interactive Tabletop Exhibits, SIGCHI Conference on Human Factors in Computing Systems, pp. 3023-3032, 2011.
Chamberlain, A., Malizia, A. & Dix, A.J., Visual and Tactile Engagement, International Working Conference on Advanced Visual Interfaces, pp. 137-140, 2014.
Kurdyukova, E., Bee, K. & Andr E., Friend, or Foe? Relationship-Based Adaptation on Public Displays, pp. 228-237, 2011.
Rubegni, E., Memarovic, N. & Langheinrich, M., Talking to Strangers: Using Large Public Displays to Facilitate Social Interaction, Design, User Experience, and Usability. Theory, Methods, Tools and Practice ? First International Conference., pp. 195-204, 2011.
Huang, E.M., Koster, A. & Borchers, J., Overcoming Assumptions and Uncovering Practices: When Does the Public Really Look at Public Displays?, International Conference on Pervasive Computing, pp. 228-243, 2008.
Streitz, N.A., Rker, C., Prante, T., Alphen D.V., Stenzel, R. & Magerkurth, C., Designing Smart Artifacts for Smart Environments, Computer, 38(3), pp. 41-49, 2005. DOI: 10.1109/MC.2005.92.
Vogel, D. & Balakrishnan R., Interactive Public Ambient Displays: Transitioning from Implicit to Explicit, Public to Personal, interaction with multiple users, 17th annual ACM symposium on User interface software and technology (UIST ?04). Correlation for Computing Machinery, pp. 137-146, 2004.
Immersive ScreenXtreme ?Interactive Wall? Creates Virtual Jungle World at St. Christopher?s Hospital for Children, ST. CHRISTOPHER'S HOSPITAL, https://gesturetekhealth.com/press/st-christophers-hospital, (26 April 2022).
Han, A.Y., Kim, J.M., Park E.A., Kang, J.H., Cho, H.J. & Lee, S., Photo Polling Wall: Expressing and Sharing Ideas on Public Display, Communications in Computer and Information Science, pp. 21-25, 2014.
Ekaterina, K., Adaptation on Personalized Public Displays Driven by Social Context, PhD dissertation, Computer science., University of Augsburg, 2015.
Gentile, V., Source S., Malizia, A., Pirrello, D. & Gentile, A., Touchless Interfaces for Public Displays: Can We Deliver Interface Designers from Introducing Artificial Push Button Gestures? International Working Conference on Advanced Visual Interfaces, pp. 40-43, 2016. DOI: 10.1145/2909132.2909282.
Chamberlain, A., Malizia, A. & Dix, A.J., Visual and Tactile Engagement, International Working Conference on Advanced Visual Interfaces, pp. 137-140, 2014.
O?Donnell, K. & Cramer, H., People?s Perceptions of Personalized Ads, International World Wide Web Conference Committee, pp. 1293-1298, 2015.
Romero-Garc, A., Testing a Fully Autonomous Robotic Salesman in Real Scenarios, IEEE International Conference on Autonomous Robot Systems and Competitions, pp. 124-130, 2015.
Frijns, H.A., Scher, O. & Koeszegi, S.T., Communication Models in Human?Robot Interaction: An Asymmetric MODel of ALterity in Human?Robot Interaction, International Journal of Social Robotics, pp. 1-28, 2021.
Hall, E.T., Proxemics: The Study of Man?s Spatial Relations, International University Press, New York, 1963.
Das, D., Kobayashi, Y. & Kuno, Y., Attracting Attention and Establishing a Communication Channel based on the Level of Visual Focus of Attention, IEEE/RSJ International Conference on Intelligent Robots and Systems, pp. 2194-220, 2013.
Subramanian, K., Product Promotion in an Era of Shrinking Attention Span. International Journal of Engineering and Management Research, 7, pp. 8 -91, 2017.
Htenrauch, H., Eklundh, K., Green, A. & Topp, E.A., Investigating Spatial Relationships in Human-Robot Interaction, IEEE/RSJ International Conference on Intelligent Robots and Systems, pp. 5052-5059, 2006.
Okafuji, Y., Ozaki, Y. & Baba, J., Behavioral Assessment of a Humanoid Robot When Attracting Pedestrians in a Mall, Int J of Soc Robotics, 14, pp. 1731-1747, 2022. DOI: 10.1007/s12369-022-00907-9.
Neggers, M.M.E., Cuijpers, R.H., Ruijten, P. & Ijsselsteijn, W.A., Determining Shape and Size of Personal Space of a Human when Passed by a Robot, International Journal of Social Robotics, 14, pp. 561-572, 2022. DOI: 10.1007/s12369-021-00805-6.
Hoque, M.M., Das, D., Onuki, T., Kobayashi, Y. & Kuno, Y., An Integrated Approach of Attention Control of Target Human by Nonverbal Behaviors of Robots in Different Viewing Situations, 2012 IEEE/RSJ International Conference on Intelligent Robots and Systems, Vilamoura-Algarve, Portugal, pp. 1399-1406, 2012.
Chakraborty, P., Ahmed, S., Yousuf, Azad, A., Alyami, S.A. & Moni, M.A, A Human-Robot Interaction System Calculating Visual Focus of Human?s Attention Level, IEEE Access, 9, pp. 93409-93421, 2021.
Kaya, O., Futuristic Designs in Fashion, 9th International Conference on Culture and Civilization, pp. 145-155, 2021.
Okada, M., Sakamoto, S. & Suzuki, N., MUU: Artificial Creatures as an Embodied Interface, 27th International Conference on Computer Graphics and Interactive Techniques, 2000.
Scheunemann, M.M., Cuijpers, R. H. & Salge, C., Warmth and Competence to Predict Human Preference of Robot Behavior, Physical Human-Robot Interaction, pp. 1340-1347, 2020.
Brondi, S., Pivetti, M., Battista, S. D. & Sarrica, M., What do we expect from robots? Social representations, attitudes and evaluations of robots in daily life, Technology in Society, 66(2), 2021.
Yamaji, Y., Miyake, T., Yoshiike, Y., De Silva, P.R.S. & Okada, M., STB: Child-dependent sociable trash box, I. J. Social Robotics, 3, pp. 359-370, 2011.
SPSS Categories? 17.0, https://www.sussex.ac.uk/its/pdfs /SPSS_Categories_17.0.pdf, SPSS Inc., (26 April 2022).
Herv A., Lynne, W., The SAGE Encyclopedia of Research Design ?Correspondence Analysis, ed. 2, SAGE, 2022.
Doey, L. & Kurta, J., Correspondence Analysis Applied to Psychological Research, Tutorials in Quantitative Methods for Psychology, 7(1), pp. 5-14, 2011.
Jeffreyh, Correspondence Analysis: What is it, and how can I use it to Measure My Brand?, Qualtrics, https://www.qualtrics.com/eng/ correspondence-analysis-what-is-it-and-how-can-i-use-it-to-measure-my-brand-part-1-of-2/, (03 November 2022).
Singular Value Decomposition (SVD) Tutorial, https://web.mit.edu/be.400/www/SVD/Singular_Value_Decomposition.htm, (08 dec 2022).
Herrington, R., Data Science and Analytics-Correspondence Analysis, http://bayes.acs.unt.edu:8083/BayesContent/class/Jon/SPSS_SC/Module9/M9_Correspondence/SPSS_M9_Correspondence1.htm, (27 April 2022).