Investigating the Effect of m-Commerce Application’s Functional and Non-Functional Attributes on Usability and Continuance Intention

Hotma Antoni Hutahaean; Iman Sudirman; Rajesri  Govindaraju

doi:10.5614/itbj.ict.res.appl.2023.18.1.4

Authors

Hotma Antoni Hutahaean Industrial Engineering Department, Faculty of Industrial Technology, Bandung Institute of Technology, Jalan Ganesa No. 10, Bandung 40132, Indonesia
Iman Sudirman Industrial Engineering Department, Pasundan University, Jalan Dr. Setiabudi No. 193, Bandung 40153, Indonesia
Rajesri Govindaraju Industrial Engineering Department, Faculty of Industrial Technology, Bandung Institute of Technology, Jalan Ganesa No. 10, Bandung 40132, Indonesia

DOI:

https://doi.org/10.5614/itbj.ict.res.appl.2023.18.1.4

Abstract

The development of mobile commerce (m-commerce) applications has indicated a shift in goals from ease-of-use to sustainable use in the future. This shift has prompted changes in the combination of attributes that constitute the usability of m-commerce applications. This study developed an m-commerce usability model that combines functional and non-functional attributes. The research data was collected using questionnaires distributed to users living in Jakarta and was processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results demonstrate that efficiency, satisfaction, and effectiveness can explain the usability of m-commerce applications. This study proved that three non-functional usability attributes ? productivity, navigation, and memorability ? have a positive effect on efficiency, while two functional attributes of usability ? content and security ? positively influence effectiveness. The study further proved that beside non-functional attributes, functional attributes also play an important role in increasing the user experience in the m-commerce context and thereby contribute to improving the usability of m-commerce systems and the continuance intention. The overall results of the study can be used in developing strategies for m-commerce application developers to design applications that can satisfy users and help them complete their tasks correctly and efficiently.

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