Study of Female Rider Visual Perception Toward Scooter Designs in Indonesia


  • Linda Lukita P.T. Astra Honda Motor, Jalan Laksda Yos Sudarso, Jakarta 14350
  • Achmad Syarief Human Expertise Cluster and Industrial Product Design, Faculty of Arts and Design, Institut Teknologi Bandung, Jalan Ganesha 10, Bandung 40295
  • Slamet Riyadi Human Expertise Cluster and Industrial Product Design, Faculty of Arts and Design, Institut Teknologi Bandung, Jalan Ganesha 10, Bandung 40295
  • Andar Bagus Sriwarno Human Expertise Cluster and Industrial Product Design, Faculty of Arts and Design, Institut Teknologi Bandung, Jalan Ganesha 10, Bandung 40295


female riders, gender differences, scooter, shape, pleasurability, visual perception


This study consisted of a perception evaluation and identification of scooter shapes that are attractive to female riders. A survey using a Likert scale was conducted on 150 female scooter riders, providing an evaluation of six different scooter shapes representing scooter designs in Indonesia. The result of the descriptive analysis showed that scooter designs in Indonesia are perceived as high-quality, comfortable to ride, able to be used by family members, fun to ride, relaxing, and giving self-confidence when they are ridden, all of which are physio-, socio- and psycho-pleasure factors, thus only achieving the visceral and behavioral phases. These perceptions are in accordance with the female gender (communal, high emotion and empathy). The scooter models considered to be attractive to female riders had perceptions related to the ideo-pleasure factor determined by shape details in the scooter design. The results of factor analysis showed a different composition of perception factors among scooter models. The conclusion of this study is that in addition to size, type and shape characteristics, designs, both the overall design and design details as well as gender characteristics influence the difference in visual perception by female riders toward scooter designs.  


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