Rethinking Brand’s Presence: Universidade Federal Fluminense’s Website Project Focusing on the Users

https://doi.org/10.5614/j.vad.2016.8.2.5

Authors

  • Caio Vinicius de Macedo Goes Universidade Federal Fluminense Rua Lara Vilela, 126 - São Domingos Niterói, Rio de Janeiro – Brazil
  • Lilian Soares Pinto de Souza Ribeiro Universidade Federal Fluminense Rua Lara Vilela, 126 - São Domingos Niterói, Rio de Janeiro – Brazil

Abstract

This article presents a redesign concept project for the main websites of Universidade Federal Fluminense, associated with Usability practices like information architecture and the application of researches to assess the usability grade of a website. The process also includes qualitative exploration with users and elaboration of guidelines that will set the future steps for the online presence of a brand.

Keywords: accessibility; Universidade Federal Fluminense; website.

Author Biographies

Caio Vinicius de Macedo Goes, Universidade Federal Fluminense Rua Lara Vilela, 126 - São Domingos Niterói, Rio de Janeiro – Brazil

Major Undergraduation in Social Communication with emphasis on Advertising at Universidade Federal Fluminense, Niterói, RJ, Brazil with Minor in Entrepreneurship and Innovation.

Has experience with design, branding and UI/UX projects acknowledged nationally through the years.

Lilian Soares Pinto de Souza Ribeiro, Universidade Federal Fluminense Rua Lara Vilela, 126 - São Domingos Niterói, Rio de Janeiro – Brazil

Undergraduated in Advertising at Universidade Gama Filho, Rio de Janeiro, RJ, Brazil and Master in Arts at Universidade Federal Fluminense, Niterói, RJ, Brazil.

Professor of the Social Communication Department of Universidade Federal Fluminense and of the MBA of Business Marketing of Universidade Federal Fluminense. Coordinator of the project Vitamina UFF and Consultant at INFOGLOBO.

References

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Van Amstel, F., Design Centrado no Usuario para o Website da Universidade Federal do Parana, UFPR, http://www.usabilidoido. com.br/arquivos/projeto_tcc_portal_ufpr.pdf, 2004.

Dias, C.A., Portal Corporativo: Conceitos e Caractersticas, Ci. Inf., https://dx.doi.org/10.1590/S0100-19652001000100007, 2001.

Macedo, C. & Ribeiro, L., Repensando a PresencÌa Online: Projeto para os Portais da UFF com Foco em Usabilidade, Anais do XXI Congresso de Ciªncias da Comunicao na Regio Sudeste, http://portalintercom.org.br/anais/sudeste2016/expocom/EX53-0154-1.pdf, 2016 (16 October 2016).

De Moraes, A. & Santa Rosa, J.G., Avaliao e Projeto no Design de Interfaces, 2AB Editora, 2012.

Gonzalez, R., Macedo, C. & Ribeiro, L., Pesquisas Qualitativas para Desenvolvimento de um Portal para A UFF Com Foco Em Usabilidade, Anais do XXI Congresso de Ciªncias da Comunicao na Regio Sudeste, http://portalintercom.org.br/ anais/sudeste2016/expocom/EX53-0976-1.pdf, 2016 (16 October 2016).

Preece, J., Design de Interao: Alem da Interao Homem-Computador, 3rd ed., 2013.

Published

2016-12-30