Strategy of Entrepreneurship & Creative Economy Development through District Mapping in Bandung City

Authors

  • Fiki Chikara Satari Faculty of Economy & Business, Padjadjaran University, Dipati Ukur 35, Lebakgede, Coblong, Bandung 4013, Jawa Barat
  • Nabila As?ad Faculty of Economy & Business, Padjadjaran University, Dipati Ukur 35, Lebakgede, Coblong, Bandung 4013, Jawa Barat

DOI:

https://doi.org/10.5614/j.vad.2018.10.2.1

Keywords:

Bandung, creative city, creative economy, creative industry, entrepreneurship

Abstract

Since Bandung joined the UNESCO Creative Cities Network (UCCN) on 11 December 2015, all its stakeholders and the city have become more active in fulfilling its commitments as a City of Design, among others by strengthening existing data on creative economy entrepreneurs and their impact on welfare improvement. A previous research conducted by the Economy Department of Bandung Municipality mapped thousands of creative economy actors spread over 30 districts in Bandung. However, it was necessary to further identify these actors and their roles in order to be able to build a strategy around creative economy development in Bandung, which was the main aim of this research. The ecosystem of five creative economy subsectors in selected districts was mapped. The results are presented here as a reference for building strategies for creative-potential based community development and policy making.

References

Satari, Tb.F.C. & Larasati, D., What It Takes for Bandung to Become a Creative City of Design, Proceedings: Valuing and Evaluating Creativity for Sustainable Regional Development, Scientific Conference at the 10th Annual Meeting of UNESCO Creative Cities Network, pp. 11-14, September 2016, Mid Sweden University, -stersund, Sweden, 2016.

Economy Department of Bandung Municipality, An Analysis on Creative Economy Potentials in Bandung City Districts, Research Report, Bandung Municipality, 2016.

Satari, Tb.F.C. & Nabila As'ad, Development Strategy Model for Enterprises and Creative Economy at City Level (District Mapping) in Bandung, Using the Approaches of Creative Economy Ecosystem, SWOT, Identification of Pentahelix Stakeholders' Roles, and Implementation of the Action Plan, Final Report: Padjadjaran University Fundamental Research (RFU), Padjadjaran University, Bandung, 2017.

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Creative Economy Working Group of Jokowi-JK Transition House, Working Paper on Creative Economy, Working Paper, Jakarta, 2014.

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Published

2018-12-31

How to Cite

Satari, F. C., & As’ad, N. (2018). Strategy of Entrepreneurship & Creative Economy Development through District Mapping in Bandung City. Journal of Visual Art and Design, 10(2), 93-100. https://doi.org/10.5614/j.vad.2018.10.2.1