Persuasi Melalui Ilustrasi dalam Iklan Cetak

https://doi.org/10.5614/itbj.vad.2009.3.2.3

Authors

  • Didit Widiatmoko Suwardikun Fakultas Seni Rupa dan Desain, Institut Teknologi Bandung.

Abstract

Since our childhood we learn reading as well as writing, but drawing has become something unimportant, until we are often left behind when figuring out what is the meaning and function of a visual image. On the other hand, we are surrounded by visual images which become more increased and more sophisticated, until we are unconsciously affected with many kinds of visual images we perceived. Through observation and visual analysis towards newspaper's printed advertisements within a certain time, it will explain us how the power of illustration, either photography or hand made, is in purpose to get attention and to persuade the target audience. Collaboration between visualization of text messages and visual messages will make the ads more effective.

References

Howels, R. 2003. Visual Culture, Blackwell Publishers, Maiden, USA.

Baker, S. 1961. Visual Persuasion, Mc Graw-Hill Book Company, Inc, New York.

Feldman, Edmund. 1972. Varieties of Visual Experience. Prentice Hall, 1972

Barthes, Roland. 1977. Image-Music-Text. London: Fontana, pp. 15-51.

Published

2009-07-01