I Draw Therefore I Am: Drawing as Visual (Communication) Studies


  • Muliyadi Mahamood Faculty of Art and Design, University Technology MARA, 40450 Shah Alam, Selangor Darul Ehsan
  • Karna Mustaqim Faculty of Art and Design, University Technology MARA, 40450 Shah Alam, Selangor Darul Ehsan


This paper sets view to consider the significance of drawings as part of visual communication design. Drawing gives a chance to observe, to muse, to select and develop continuous thinking techniques. It is to present that drawing is not just a cursory to generate ideas, but it has its own energy and philosophy which deserve studying as a domain of art. In recent years, drawing has received attention; there is on the one hand a group of drawing practitioners, and on the other hand a group of drawing researchers. Drawing in design is a medium of visual and spatial thinking. Digging into research actually is a necessity for visual communication studies. It is suggested here three kinds of research approaches: research into art/design; research through art/design; and research for art/design. Indeed, it leads to four axis topics (topoi) for design studies: design practice, design product, design discourse, and design meta-discourse. A field of study called 'visual culture' which, departed from the study of critical theory and cultural studies which have set out relatively new field of study called 'visual studies'. Based upon to this perspective, visual (communication) studies should be more self-reflexive. The production of visual communication contributes to construct the visual culture in society.


Dorst, K. 2006. Understanding Design, English Ed.: Phyllis Crabill. Amsterdam: Bis Publisher.

Sale, T. & Betti, C. 2004. Drawing: A Contemporary Approach, 6th Ed., California: Thomson Wadsworth.

Tabrani, P. 1998. Messages from Ancient Walls, Bandung: Penerbit ITB.

John A. Walker & Judy Attfield. 1989. Design History and the History of Design, Universitas Michigan.

Hoptman, L. 2002. Drawing Now: Eight Propositions, New York: The Museum of Modern Art.

Kovats, T. 2007. The Drawing Book, London: Black Dog Publishing Ltd.

Kellogg, R. 1969. Analyzing Children's Art, California: Mayfield Publishing Company.

Kennedy, J.M. 1993. Drawing & the Blind: Picture to Touch, New Haven & London: Yale University Press, Available at URL: http://hdl.handle.net/1807/1021.

Edwards, B. 1999. The New Drawing on the Right Side of the Brain, New York: Tarcher/Penguin.

Treib, M. 2008. Thinking/Drawing: Confronting an Electronic Age, Oxon and New York: Taylor and Francis.

Heller, S. 2005. The Education of a Graphic Designer, (2nd Ed.), New York: Allworth Press.

Heskett, J.. 2002. Design: A Very Short Introduction (Very Short Introductions), Oxford University Press, 2002.

Heidegger, M. 1968. What is Called Thinking? Trans, by J. Glenn Grey (Reprint 2004), New York: Harper Collins Publishers Inc.

Dexter, E. & Burton, J. 2005. Vitamin D: New Perspectives in Drawing, London and New York: Phaidon.

Nini, P.J., Graphic Design or Visual Communication: Product vs Process, http://www.adcmw.org/paul_nini.html.

Barnard, M. 2005. Graphic Design as Communication, Oxon: Routledge.

Julier, G. 2000. The Culture of Design, London: Sage Publications Ltd.

Berger, A.A. 1998. Seeing is Believing, California: Mayfield Publishing Company.

Sturken, M. & Cartwright, L. 2001. Practices of Looking: an Introduction to Visual Culture, New York: Oxford University Press.

Gombrich, E.H. & Woodfield, R. (Ed.). 1996. The Essential Gombrich, London & New York: Phaidon Press.

Mitchell, W.J.T. 1994. Picture Theory, Chicago & London: The University of Chicago Press.

McLuhan, M. 1964. Understanding Media, 2001 Ed., London: Routledge.

Mirzoeff, N. 1999. An Introduction to Visual Culture, London, New York: Routledge.

Rose, G. 2001. Visual Methodology, London: Sage Publications Ltd.

Schirato, T. & Webb, J. 2004. Understanding the Visual, NSW: Allen & Unwin, London: Sage Publications Ltd.

Elkins, J. 2003. Visual Studies: A Skeptical Introduction, New York & London: Routledge.

Maghani, S., Piper, A. & Simons, J. 2006. Images: A Reader, London: Sage Publications Ltd.

Pearse, H. 2006. From Drawing to Visual Culture, Canada: McQuill-Queen's University Press.