ANALYSIS OF ZINETFLIX CYBER MEDIA AS A MEDIA IN THE DIGITAL ERA

Abstract

Nowadays, social media is used to build not only friendship networking but also business. Various companies
and media institutions use social media to disseminate information. One of the most popular social media widely
used by business companies and media institutions is Instagram, including Netflix Indonesia, which has created a
mass media-based Instagram “Zinetflix”. Zines is considered an alternative media that provides a lot of information
outside the mainstream mass media channels. The characteristics of zines are community-based, anti-mainstream,
and offering a more experimental format than conventional media. Zinetflix is a media innovation in the cyber media
because it utilizes various features and technology to become a channel of information. This study uses a qualitative
research method with a case study approach. The case study selected is “Zinetflix” which was designed by movie
content provider Netflix. The data collection was conducted through observations, interviews, and literature studies.
The results discussed in this research is how the use of Instagram social media features become an information
media space in the cyber media era as Zinetflix does in the celebration of the National Film Day every year.