Investigating Key Trends in New Normal Packaging Design

https://doi.org/10.5614/sostek.itbj.2022.21.2.4

Authors

  • Wirania Swasty Telkom University
  • Nadia Sigi Prameswari

Keywords:

design activity, product design, industrial design, new normal

Abstract

The coronavirus disease 2019 (COVID-19) pandemic has changed the people’s
lifestyles all over the world. This crisis has influenced the packaging design activity
as well. Thus, companies should define the new normal packaging that responds to the
pandemic situation and new normal living. This study aims to explore the new normal
in packaging design by using blog text analysis. Thematic analysis with an inductive
approach was done using NVivo12 software and an Excel sheet was used to discover
patterns of common ideas or themes of the new normal packaging design. This study
has identified 13 key trends in new normal packaging design, including sustainability,
e-commerce, and hygienic-centric design. The findings provide insights for packaging
designers, brand owners, and marketers to create and develop new standard packaging.

Published

2022-07-31

Issue

Section

Articles