Showcasing Luxury on Social Media: What Are The Effects? An Anomaly among Lecturers

Abstract

In almost every job, technological advancement plays a vital role in making it easier
for humans, including social media. Today, there is a diminution of solidarity, which is
contradictory to the “concept of caring”. Users are increasingly indifferent, sometimes
selfish, and exaggerate when they come into contact with posts on social media, thus
triggering hacking by irresponsible individuals to achieve certain advantages. This
paper is dedicated to investigating discriminatory actions against lecturers in the
Faculty of ABC–University of XYZ who use Facebook and WhatsApp to show off all
the luxuries of life. Through the experimental–qualitative design, the sample invited
“social climbing” lecturers who experienced material and non-material losses. This
study describes that respondents who experienced material impacts due to hacking
were more dominant than those who suffered non-material losses. Most judged that the
hacking addressed to respondents was triggered by a dominant intensity on social media
rather than going about their daily routines. However, in the long term, lecturers express
their attitude toward improving integrity as an academic community. Recognizing this
reality, the practical implications of regulation and lawlessness in cyberspace need to be
enforced. In addition, these findings also set the agenda for future studies.