Exploration of Visitors' Experience and Preferences on Virtual-Reality Application in Museum
Keywords:
Museum, Virtual Experience, Virtual Reality, Visitor ExperienceAbstract
In their traditional role, museums have served the purpose of preserving and educating cultural and historical artifacts. However, as time goes by, museums have grown from their traditional roles into leading-edge, interactive, experiential education platforms for visitors using the latest technological media, such as virtual reality. The study aims to explore the Indonesian museum visitors' perceptions—both positive and negative— toward VR usage in a museum and examine their expectations of an immersive VR experience, particularly related to VR games. The study employs content analysis through
an exploratory descriptive survey to address respondents' demographic background, past museum visit experience, and expectations of VR experience. Data were analyzed using thematic analysis and descriptive statistics, accompanied by a general discussion. Findings reveal the potential for utilizing VR technology at museums. Over the past ten years, there has been an expectation for museums to expand their focus from object preservation and display to visitor engagement, enabling them to create enjoyable and memorable experiences, while maintaining their mission of knowledge dissemination.
References
Ahmad, S., Abbas, M. Y., Taib, M. Z. M., & Masri, M. (2014). Museum Exhibition Design: Communication of meaning and the shaping of knowledge. Procedia-Social and Behavioral Sciences, 153, 254-265.
Beck, J., Rainoldi, M., & Egger, R. (2019). Virtual reality in tourism: a state-of-the-art review. Tourism Review, 74(3), 586-612.
Ciolfi, L. (2013). Embodiment and place experience in heritage technology design. The International Handbooks of Museum Studies, 419-445.
Darmawiguna, I., Pradnyana, G. A., Sindu, I., Karimawan, I. P. P. S., & Dwiasri, N. K. R. A. (2020). Bali Temple VR: The virtual reality based application for the digitalization of Balinese temples. arXiv preprint arXiv:2004.13853.
Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2019). The impact of virtual, augmented and mixed reality technologies on the customer experience. Journal of business research, 100, 547-560.
Guttentag, D. A. (2010). Virtual reality: Applications and implications for tourism. Tourism management, 31(5), 637-651.
Hajirasouli, A., Banihashemi, S., Kumarasuriyar, A., Talebi, S., & Tabadkani, A. (2021). Virtual reality-based digitisation for endangered heritage sites: Theoretical framework and application. Journal of Cultural Heritage, 49, 140-151.
Han, H., & Hyun, S. S. (2017). Fostering customers' pro-environmental behavior at a museum. Journal of Sustainable Tourism, 25(9), 1240-1256.
Ihde, D. (1990). Technology and the lifeworld: From garden to earth. Indiana University Press.
King, E., Smith, M. P., Wilson, P. F., Stott, J., & Williams, M. A. (2023). Creating Meaningful Museums: A Model for Museum Exhibition User Experience. Visitor Studies, 26(1), 59-81.
Kyriakou, P., & Hermon, S. (2019). Can I touch this? Using natural interaction in a museum augmented reality system. Digital Applications in Archaeology and Cultural Heritage, 12, e00088.
Li, N., Li, L., Chen, X., & Wong, I. A. (2024). Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context. Journal of Hospitality and Tourism Management, 58, 184–196.
Mayrand, Y. (2014). The role of the exhibition designer. In Lord, B., & Piacente, M. (Eds.). Manual of museum exhibitions, 405-424. Rowman & Littlefield.
Milgram, P., & Kishino, F. (1994). A taxonomy of mixed reality visual displays. IEICE TRANSACTIONS on Information and Systems, 77(12), 1321-1329.
Packer, J., & Ballantyne, R. (2016). Conceptualizing the visitor experience: A review of literature and development of a multifaceted model. Visitor Studies, 19(2), 128-143.
Packer, J., & Bond, N. (2010). Museums as restorative environments. Curator: The Museum Journal, 53(4), 421-436.
Pangestu, A. W., Primasari, C. H., Sidhi, T. A. P., Wibisono, Y. P., & Setyohadi, D. B. (2022). Comparison Analysis of Usability Using Controllers and Hand Tracking in Virtual Reality Gamelan (Sharon) Based On User Experience. Journal of Intelligent Software Systems, 1(2), 89-103.
Pekarik, A. J., Doering, Z. D., & Karns, D. A. (1999). Exploring satisfying experiences in museums. Curator: The Museum Journal, 42(2), 152-173.
Penfold, P. (2009). Learning through the world of second life—A hospitality and tourism experience. Journal of Teaching in Travel & Tourism, 8(2-3), 139-160.
Schroeder, R. (2008). Defining virtual worlds and virtual environments. Journal For Virtual Worlds Research, 1(1).
Slater, M. (2009). Place illusion and plausibility can lead to realistic behaviour in immersive virtual environments. Philosophical Transactions of the Royal Society of London: Biological Sciences, 364(1535), 3549–3557.
Tussyadiah, I. (2014). Expectation of travel experiences with wearable computing devices. In Z. Xiang, & I. Tussyadiah (Eds.). Information and communication technologies in tourism 2014 (pp. 539–552). Springer.
Tussyadiah, I. P., Jung, T. H., & tom Dieck, M. C. (2017). Embodiment of wearable augmented reality technology in tourism experiences. Journal of Travel Research, 57(5), 597–611.
Young, M. R. (2002). Experiential learning = hands-on + minds-on. Marketing Education Review, 12(1), 43-51.
Published
Issue
Section
Copyright (c) 2024 Redha Widarsyah, Aulia Ardista Wiradarmo, Muliadi Palesangi, Fadilah Husna Arief
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
