The Role of Facebook Group Features for Travelers and Tourism Service Providers in Planning a Trip to Bali

Lukia  Zuraida; I Putu Koisuki Suriana; Bima Maula  Ghani

doi:10.5614/sostek.itbj.2024.23.3.4

Authors

Lukia Zuraida Polteknik Pariwisata Bali
I Putu Koisuki Suriana Polteknik Pariwisata Bali
Bima Maula Ghani Polteknik Pariwisata Bali

Keywords:

social media, Facebook group discussion, tourist behaviour

Abstract

Social media has become a major source of inspiration, reference, and decision-making in planning a travel trip. This study aims to determine the influence of Facebook public group features on tourist trip planning decisions and the implications of using this feature on tourism service providers. The data collection was carried out in two ways, the first by providing a list of questions to informants online and the second by conducting semi structured interviews with tourists and tourism service providers who use Facebook public group feature. Data were analyzed using NVivo 12 Pro to identify meaningful patterns. The results show that it is divided into two categories, the point of view of travelers and tourism service providers. It identified four main roles from a traveler's perspective: activeness, sources of information, reviews and recommendations, and weaknesses.Three main roles emerged from the perspective of tourism service providers, including the utilization of interactions' output, threats, weaknesses, and competitive conditions in the field. The patterns of interactions in Facebook public groups demonstrate the findings.

Author Biographies

Lukia Zuraida, Polteknik Pariwisata Bali

Lecturer of Tour and Travel Business Study Program

I Putu Koisuki Suriana, Polteknik Pariwisata Bali

Student of Tour and Travel Business Study Program

Bima Maula Ghani, Polteknik Pariwisata Bali

Student of Tour and Travel Business Study Program

References

Amin, N. F., Garancang, S., & Abunawas, K. (2023). KONSEP UMUM POPULASI DAN SAMPEL DALAM PENELITIAN. Jurnal Kajian Islam Kontemporer, 14(1), 15–31.

Antonucci, T. C., Ajrouch, K. J., & Manalel, J. A. (2017). Social Relations and Technology: Continuity, Context, and Change. Innovation in Aging, 1(3). https://doi.org/10.1093/geroni/igx029

Armutcu, B., Tan, A., Amponsah, M., Parida, S., & Ramkissoon, H. (2023). Tourist behaviour: The role of digital marketing and social media. Acta Psychologica, 240. https://doi.org/10.1016/j.actpsy.2023.104025

Arora, A. S., & Sanni, S. A. (2019). Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions. Journal of Promotion Management, 25(4), 476–499. https://doi.org/10.1080/10496491.2018.1448322

Bright, D., McKay, A., & Firth, K. (2023). How to be reflexive: Foucault, ethics and writing qualitative research as a technology of the self. International Journal of Research and Method in Education. https://doi.org/10.1080/1743727X.2023.2290185

Burnham, T. A., & Leary, R. B. (2018). WORD OF MOUTH OPPORTUNITY: WHY RECOMMENDATION LIKELIHOOD OVERESTIMATES POSITIVE WORD OF MOUTH. Journal of Marketing Theory and Practice, 26(4), 368–389. https://doi.org/10.1080/10696679.2018.1487770

Camilleri, M. A., & Kozak, M. (2022). Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective. Technology in Society, 71. https://doi.org/10.1016/j.techsoc.2022.102098

Denieffe, S. (2020). Commentary: Purposive sampling: complex or simple? Research case examples. In Journal of Research in Nursing (Vol. 25, Issue 8, pp. 662–663). SAGE Publications Ltd. https://doi.org/10.1177/1744987120928156

Errasti-Ibarrondo, B., Jordán, J. A., Díez-Del-Corral, M. P., & Arantzamendi, M. (2018). Conducting phenomenological research: Rationalizing the methods and rigour of the phenomenology of practice. Journal of Advanced Nursing, 74(7), 1723–1734. https://doi.org/10.1111/jan.13569

Escobar-Rodríguez, T., Grávalos-Gastaminza, M. A., & Pérez-Calañas, C. (2017). Facebook and the intention of purchasing tourism products: moderating effects of gender, age and marital status. Scandinavian Journal of Hospitality and Tourism, 17(2), 129–144. https://doi.org/10.1080/15022250.2015.1137784

Gulbahar, M. O., & Yildirim, F. (2015). Marketing Efforts Related to Social Media Channels and Mobile Application Usage in Tourism: Case Study in Istanbul. Procedia - Social and Behavioral Sciences, 195, 453–462. https://doi.org/10.1016/j.sbspro.2015.06.489

Heriyanto, H. (2018). Thematic Analysis sebagai Metode Menganalisa Data untuk Penelitian Kualitatif. Anuva, 2(3), 317. https://doi.org/10.14710/anuva.2.3.317-324

Hynan, A., Goldbart, J., & Murray, J. (2015). A grounded theory of Internet and social media use by young people who use augmentative and alternative communication (AAC). Disability and Rehabilitation, 37(17), 1559–1575. https://doi.org/10.3109/09638288.2015.1056387

Kiráľová, A., & Pavlíčeka, A. (2015). Development of Social Media Strategies in Tourism Destination. Procedia - Social and Behavioral Sciences, 175, 358–366. https://doi.org/10.1016/j.sbspro.2015.01.1211

Liu, X., Mehraliyev, F., Liu, C., & Schuckert, M. (2020). The roles of social media in tourists’ choices of travel components. Tourist Studies, 20(1), 27–48. https://doi.org/10.1177/1468797619873107

Niu, Y., Wang, C. L., Yin, S., & Niu, Y. (2016). How do Destination Management Organization-Led Postings Facilitate Word-of-Mouth Communications in Online Tourist Communities? A Content Analysis of China’s 5A-Class Tourist Resort Websites. Journal of Travel and Tourism Marketing, 33(7), 929–948. https://doi.org/10.1080/10548408.2015.1075455

Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K. (2015). Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research. Administration and Policy in Mental Health and Mental Health Services Research, 42(5), 533–544. https://doi.org/10.1007/s10488-013-0528-y

Sadiq, M., Dogra, N., Adil, M., & Bharti, K. (2022). Predicting Online Travel Purchase Behavior: The Role of Trust and Perceived Risk. Journal of Quality Assurance in Hospitality and Tourism, 23(3), 796–822. https://doi.org/10.1080/1528008X.2021.1913693

Sholihat, R. P. (2023). Community Perception of Social Media Marketing Activity on Instagram @VisitJawaTengah. Jurnal Sosioteknologi, 22(1). https://doi.org/10.5614/sostek.itbj.2023.22.1.9

Song, S., & Yoo, M. (2016). The role of social media during the pre-purchasing stage. Journal of Hospitality and Tourism Technology, 7(1), 84–99. https://doi.org/10.1108/JHTT-11-2014-0067

Sousa, D. (2014). Validation in Qualitative Research: General Aspects and Specificities of the Descriptive Phenomenological Method. Qualitative Research in Psychology, 11(2), 211–227. https://doi.org/10.1080/14780887.2013.853855

Sutton Jane, & Austin Zubin. (2015). Qualitative Research: Data Collection, Analysis, and Management.

Urcia, I. A. (2021). Comparisons of Adaptations in Grounded Theory and Phenomenology: Selecting the Specific Qualitative Research Methodology. International Journal of Qualitative Methods, 20. https://doi.org/10.1177/16094069211045474

Wolff, J. (2021). How Is Technology Changing the World, and How Should the World Change Technology? Global Perspectives, 2(1). https://doi.org/10.1525/gp.2021.27353