Strategies of MSMEs in the City of Palu to Overcome Digital Transformation Barriers
Keywords:
MSMEs, Data Leakage, Digital TransformationAbstract
The gap in digital technology adoption for operational purposes poses a significant barrier to the growth of MSMEs, particularly in Palu City. According to data from the central statistics agency or BPS-Statistics Indonesia of Central Sulawesi (2022/2023), only 13.42% of MSMEs utilize digital technology in their business activities. This study aims to identify the main obstacles in the digital transformation process of MSMEs by integrating the diffusion of innovation (DOI) theory and the technology acceptance model (TAM), as well as Islamic values and local cultural perspectives. Employing a qualitative case study approach, data sources include in-depth interviews with MSME actors in Palu City and related official documents. The data were analyzed using thematic analysis. The findings indicate that technological complexity, limited availability of skilled personnel, low digital literacy, and concerns about data breaches are the primary inhibiting factors. Local traditions such as nogae (cooperation) and cross-sector collaboration are identified as potential accelerators for promoting inclusive digital technology adoption. This study contributes theoretically by integrating sociocultural approaches into technology adoption models and by advocating for sustainable digital education strategies and collaborative cross-sector policies. The findings provide a foundation for formulating adaptive digital transformation strategies for MSMEs tailored to the local context.
References
Alatas, A. R., Pontoh, R., & Morad, A. M. (2022). Strategi Kebijakan Pemerintah Daerah: Peningkatan Kapasitas Produksi, Penyerapan Tenaga Kerja dan Peningkatan Pendapatan UMKM. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 4(2), 705–710. https://doi.org/10.47065/ekuitas.v4i2.2484
ardiansyah, W. mahendra. (2023). Peran Teknologi dalam Transformasi Ekonomi dan Bisnis di Era Digital. JMEB Jurnal Manajemen Ekonomi & Bisnis, 1(01), 11–22. https://doi.org/10.59561/jmeb.v1i01.89
Athirah, N. R., & Satoto, H. F. (2023). ANALISIS PENENTUAN JUMLAH TENAGA KERJA BERDASARKAN KAPASITAS PRODUKSI UMKM PIA “MAHEN. Jurnal Ilmiah Teknik Dan Manajemen Industri, 3(1), 171–179. https://taguchi.lppmbinabangsa.id/index.php/home/article/view/67?utm_source=chatgpt.com
Br Sitorus, M. G., Maria, N., & Safa, Y. N. (2024). Tinjauan Literatur Manajemen Risiko Cyber dalam Proyek: Identifikasi, Evaluasi, dan Mitigasi Ancaman. Jurnal Manajemen Informatika (JAMIKA), 14(2), 187–198. https://doi.org/10.34010/jamika.v14i2.12887
Chirzah, D., & Al-Fadli, E. Y. (2023). Analisis Evaluasi Kebijakan Pada Cyber Security Perbankan. The Journal Implementation of Data Science, 1(1).
Damastuti, R. (2020). ADOPSI INOVASI MEDIA KOMUNIKASI PEMASARAN UMKM BATIK JUMPUTAN DI ERA DIGITALISASI. SOURCE : Jurnal Ilmu Komunikasi, 6(2), 160. https://doi.org/10.35308/source.v6i2.1728
Departemen Negara, R. I. (2006). Al-Qur’an dan terjemahannya. Al-Qur’an Dan Terjemahannya.
Dhirani, L. L., Mukhtiar, N., Chowdhry, B. S., & Newe, T. (2023). Ethical Dilemmas and Privacy Issues in Emerging Technologies: A Review. Sensors, 23(3), 1151. https://doi.org/10.3390/s23031151
dqsglobal. (2022). Kebocoran Data di Indonesia: Ancaman Nyata dan Upaya Mitigasi dengan ISO 27001:2022. Dqsglobal. https://www.dqsglobal.com/id-id/informasi/berita/kebocoran-data-di-indonesia-ancaman-nyata-dan-upaya-mitigasi-dengan-iso-27001-2022
DSInnovate. (2022). MSME Empowerment Report 2022. https://dailysocial.id/research/msme-report-2022
Fahlevi, A. A. S. (2016). Pengaruh Jumlah Unit Usaha dan Nilai Produksi Terhadap Penyerapan Tenaga Kerja Pada Industri Kecil Menengah di Kabupaten Sidoarjo. Jurnal Pendidikan Ekonomi (JUPE), 4(3). https://doi.org/https://doi.org/10.26740/jupe.v4n3.p%25p
Fitra, S. (2021). 60 Persen UKM Indonesia Mengalami Pencurian Data Pelanggan. Katadata.Co.Id. https://katadata.co.id/digital/teknologi/6174dde63e877/60-persen-ukm-indonesia-mengalami-pencurian-data-pelanggan
Ghina Sevty Jou Ananda, Ahsan Putra Hafiz, & Fauzan Ramli. (2024). Pengaruh Literasi Digital Terhadap Pelaku UMKM dalam Pemasaran Syari’ah. Jurnal Nuansa : Publikasi Ilmu Manajemen Dan Ekonomi Syariah, 2(3), 82–98. https://doi.org/10.61132/nuansa.v2i3.1092
Gómez, J., & Vargas, P. (2012). Intangible resources and technology adoption in manufacturing firms. Research Policy, 41(9), 1607–1619. https://doi.org/10.1016/j.respol.2012.04.016
Indriastuti, M., & Kartika, I. (2022). The Impact of Digitalization on MSMEs’ Financial Performance: The Mediating Role of Dynamic Capability. Jurnal Economia, 18(2), 240–255. https://doi.org/10.21831/economia.v18i2.42790
Indriyani, M. (2017). Perlindungan Privasi dan Data Pribadi Konsumen Daring Pada Online Marketplace System. JUSTITIA JURNAL HUKUM, 1(2). https://doi.org/10.30651/justitia.v1i2.1152
Irawan, M. R. (2023). Perlindungan Terhadap Data Pribadi Pengguna Aplikasi Perdagangan Elektronik. Podomoro University.
Liu, Y., Ni, Z., Karlsson, M., & Gong, S. (2021). Methodology for Digital Transformation with Internet of Things and Cloud Computing: A Practical Guideline for Innovation in Small- and Medium-Sized Enterprises. Sensors, 21(16), 5355. https://doi.org/10.3390/s21165355
Marischa, D., & Setianingrum, R. B. (2024). Transfer of Personal Data by E-Commerce Companies: A Study From The Perspective of Indonesian Personal Data Protection Laws. Ikatan Penulis Mahasiswa Hukum Indonesia Law Journal, 4(1), 48–64. https://doi.org/10.15294/ipmhi.v4i1.78267
Meranti, I. D. I., & Rosyidi, L. H. (2023). Analisis Manajemen Produksi Pada Usaha Mikro, Kecil Dan Menengah (UMKM) Di Indonesia. Economic: Jurnal Ekonomi Dan Hukum Islam, 14(2), 133–145. https://doi.org/https://doi.org/10.59943/economic.v14i2.112
Nurnaningsih, N., Tallesang, M., Rafika, I., & Suirlan, R. (2021). Studi Pertumbuhan Ekonomi Ditinjau Dari Indikator Umkm Kota Palu Masa Pandemic Covid 19. MEDIA BINA ILMIAH, 16(4), 6729–6740. https://doi.org/https://doi.org/10.33758/mbi.v16i4.1406
Rifai, B., & Mychelisda, E. (2023). Model Percepatan Adopsi Teknologi Digital Industri Makanan Minuman Berbasis Potensi Lokal Menuju Industri 4.0 Untuk Mendukung Ketahanan Pangan Nasional. TheJournalish: Social and Government, 4(5), 211–231. https://doi.org/https://doi.org/10.55314/tsg.v4i5.612
Rizaty, M. A. (2024). Data Jumlah Akun yang Alami Kebocoran Data di Indonesia 5 Tahun Terakhir hingga Kuartal III/2024. Dataindonesia.Id. https://dataindonesia.id/internet/detail/data-jumlah-akun-yang-alami-kebocoran-data-di-indonesia-5-tahun-terakhir-hingga-kuartal-iii2024
Sapulette, M. S., & Muchtar, P. A. (2023). Redefining Indonesia’s Digital Economy. https://www.eria.org/uploads/media/policy-brief/FY2022/Redefining-Indonesia’s-Digital-Economy.pdf
Septiwiharti, D., Maharani, S. D., & Mustansyir, R. (2019). The Concepts of Nosarara Nosabatutu in the Kaili Community : Inspiration for Religious Harmony in Indonesia. Wawasan: Jurnal Ilmiah Agama Dan Sosial Budaya, 4(2), 222–231. https://doi.org/10.15575/jw.v4i2.6622
Togatorop, A. M. H., Darmawan, D. W., & Hidayati, R. (2024). Transformasi Digital dalam Mencapai Keberlanjutan di Bidang Ekonomi dan Keuangan. Prosiding Management Business Innovation Conference (MBIC), 7(1), 16–31.
Valdiansyah, R. H., & Widiyati, D. (2024). Peranan Sustainable Finance Pada Industri UMKM Indonesia: Peluang Dan Tantangan. Journal of Law, Administration, and Social Science, 4(1), 47–55. https://doi.org/10.54957/jolas.v4i1.713
Virk, R., Corner, A. J., Combs, J. G., & Jaskiewicz, P. (2024). Social Exchanges in Family Businesses: A Review and Future Research Agenda. Family Business Review, 37(3), 320–346. https://doi.org/10.1177/08944865241273435
Wahyuni, R. (dkk). (2024). Profil Industri Mikro dan Kecil Provinsi Sulawesi Tengah 2022/2023 Volume 3, 2024. https://sulteng.bps.go.id/id/publication/2024/06/28/caf65e2160df41beacb08e49/profile-of-micro-and-small-industry-of-sulawesi-tengah-province-2022-2023.html
Wulandari, A., Dompak, T., & Salsabila, L. (2024). Transformasi Digital UMKM Studi Kasus Strategi Adopsi Teknologi. JOPPAS: Journal of Public Policy and Administration Silampari, 6(1), 21–30. https://doi.org/https://doi.org/10.31539/joppas.v6i1.11117
Yuniarti, S. (2019). PERLINDUNGAN HUKUM DATA PRIBADI DI INDONESIA. Business Economic, Communication, and Social Sciences (BECOSS) Journal, 1(1), 147–154. https://doi.org/10.21512/becossjournal.v1i1.6030
Yusuf, A. (2023). Indeks Masyarakat Digital di Sulteng belum optimal. Tutura.Id. https://tutura.id/homepage/readmore/indeks-masyarakat-digital-di-sulteng-belum-optimal-1673433664?utm_source=chatgpt.com
Published
Issue
Section
Copyright (c) 2025 M Hidayat, Freddy Herdian, Taufik Taufik

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.