ANALISIS JENIS POSTING MEDIA SOSIAL PEMERINTAH DAERAH DI INDONESIA BERDASARKAN LIKE DAN ANALISIS SENTIMENTAL MASYARAKAT
Keywords:
E-Government, Sosial Media, Pemerintah Daerah, Analisis SentimentalAbstract
Penggunaan electronic Government (e-Government) berupa media sosial oleh pemerintah daerah digunakan untuk meningkatkan interaksi antara pemerintah dengan masyarakat. Namun pada kenyataannya, layanan e-Government berupa media sosial ini masih belum mendapatkan respon dari masyarakat. Dengan demikian, diperlukan strategi variasi posting yang digunakan berupa video, gambar, atau teks untuk memperoleh respons dari masyarakat berupa like pada media sosial. Tujuan penelitian ini adalah menganalisis 39 media sosial pemerintah daerah yang paling aktif berdasarkan like dan analisis sentimen masyarakat. Metode pengumpulan data dengan teknik crawling menggunakan API Facebook. Data terbagi menjadi tiga kategori di antaranya adalah gambar, video, dan teks. Temuan yang diperoleh dari penelitian ini adalah posting yang berupa video dalam media sosial lebih banyak memperoleh respon positif daripada posting yang berupa gambar dan teks. Selain itu, berdasarkan analisis sentimental masyarakat, tingkat sentimen pada halaman Facebook pemerintah daerah di Indonesia tergolong positif
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