EFEKTIVITAS VIDEO INFORMASI CAGAR ALAM GEOLOGI KARANGSAMBUNG
Keywords:
video informasi, efektivitas media, dampak media, KarangsambungAbstract
Pemanfaatan media sebagai sumber informasi yang bertujuan memperkenalkan dan memberikan nilai edukasi terhadap masyarakat sangat diperlukan mengingat kebutuhan informasi yang tinggi dan keterbukaan informasi untuk masyarakat. Penelitian ini bertujuan untuk mengetahui tingkat efektivitas video informasi yang digunakan sebagai sumber informasi dalam menyampaikan pesan kepada masyarakat tentang wilayah cagar alam geologi Karangsambung. Lokasi penelitian dilakukan di wilayah Cagar Alam Geologi Karangsambung dengan metode penelitian menggunakan pendekatan deskriptif kuantitatif dengan jumlah responden (N) 76 orang (pria 36,84% dan wanita 63,16%). Hasil analisis penghitungan secara regresi menggunakan software SPSS berupa R2 = 100% , Sig F = 0,00 dengan nilai probabilitas 0,05 dan hasil nilai Y=0,99 atau 99%. Penghitungan hasil menunjukkan adanya nilai efektivitas yang tinggi dan keterlibatan beban kerja ingatan setiap individu responden dalam melakukan pembelajaran dan menerima informasi baru dengan baik.
The utilization of Media as an information resource has aimed to tell and given education value for community needs, considering information necessary are high demand and information disclosure in the society. This research has aimed to determine the level of effectiveness of video information as an information resource in conveying a message to the community about Geology Nature Preserve Karangsambung area. The research method applied was quantitative descriptive approach and research location in Geology Nature Preserve Karangsambung area with 76 respondents (N) consisting of 36,84% man and 63,16%woman. The data was analysed using regression SPSS computation method R2 = 100% with Sig F = 0,00 probability value 0,05 and Y = 0,99 or 99%. The result of calculation indicated high effectiveness value and also showed an involvement of working memory of each individual respondents in learning and receiving new information. Keywords: video information, effectiveness of media, media impact, Karangsambung
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