Kajian Daya Tarik Visual pada Desain Karakter Pokémon

Abstract

Pokon is one of worldwide famous franchise content from Nintendo which released as game in 1996. The game series of Pokon later massively developed into various entertainment content and media with wide range of merchandising. The basic content of Pokon is character exploration in a set of world with emphasizing the relationship between Pokon and its trainers. There are more than 600 Pokon characters introduced to the public until 2012. The wide numbers of characters are developed in order to embrace the wide variety of audience's interests which are basically developed from imagination of animals and plants around the world. This study is developing understand on the real Pokon character's point of visual interest through visual structure analysis based on character design theory. The 5th generation of Pokon characters is the study object. The result of this study shows that combination of forms and colors which emphasize cute features are the basic ingredients of Pokon character design. Those are the key visual elements of Pokon's character design which gain audience's interest.