Sensualitas Iklan "The Axe Effect"

Authors

  • Didit Widiatmoko Soewardikoen

Abstract

Pleasure of viewing used as strategic approach on advertisement. The most attractive and frequent using pleasure of viewing is sensuality. Axe as a product of men’s body odor utilize it as advertisement strategy. These ads become unique because representing a different occurrence that woman pursuing a man. By mean of visual analysis with psychoanalysis approach would be describe how Axe ads persuade the target audience through gestures and sensualities.

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Published

2015-04-24

Issue

Section

Articles