KAJIAN PAKAIAN SEBAGAI PESAN DALAM FILM STUDI KASUS KOSTUM KARAKTER KYLO REN DALAM FILM STAR WARS : THE FORCE AWAKENS

Abstract

The clothes worn by a person can express who and how a person's character without having to express verbally. Clothing, which in particular use such as in the film termed a 'costume', is a channel for communicating the "message" given by the signs that implied. The sign is arranged to raises a meaning according to its creator desires. Diverse identification signs that use communication semiotic approach concluded that the emergence of new characters Kylo Ren at the teaser movie Star Wars: Episode VII may pose a high curiosity in the minds of the audience; but the identification of signs that use conotative semiotic approachconcluded that the "Star Wars" as the film succeeded beyond temporality space (era) and time because it has the consistency of styling in costumes both for the character of the antagonist and / or protagonist is characterized by the style of Japanese feudal also showed the 'novelty' that trying raised through Kylo Rencharacter has consistently been at the same time pose a 'familiarity' and 'similarity' in the minds of the audience. Consistency built by George Lucas in styling visual character costumes in the movie "Star Wars" has successfully positioned clothes (costumes) becomes an act of communication that are persistent can bring nostalgia for fans of the movie "Star Wars" and the visual sensation of innovative nuanced tradition for the

new audience this film to do further exploration in the long history of making the film "Star Wars".

Keyword : Star Wars, Kylo Ren, Semiotika Barthes, George Lucas