PENCEGAHAN DAMPAK BURNOUT PADA IBU KARIER YANG BEKERJA DARI RUMAH MELALUI KAMPANYE SOSIAL WORK LIFE BALANCE

Abstract

Work-life balance is important for working mothers who work from home to avoid physical
and mental fatigue. This study aims at devising a social campaign to mitigate conflict. The goal of this
campaign is for working mothers from home achieve work-life balance through personal change. The
research methodology is carried out through literature studiesrelated to work and family conflict, burn
out, work-life balance, and career mothers. In addition, questionnaires were distributed to 119 athome working mothers to learn about what was going on in the field. Following this, in-depth
interviews were conducted on the management and psychology topics of the sources investigated.
Based on the results of the analysis, the concept of designing a work-life balance campaign was
successfully compiled. It provides an ideal work balance model for at-home working mothers. The
campaign is expected to allow career mothers to consciously balance their lifestyles and prevent
potential conflicts.