PEMAKNAAN DESAIN KARAKTER SOSOK IBU PADA AKUN INSTAGRAM "PARENTING IS EASY" BAGI IBU MUDA

Abstract

This study aims to discover how the construction of meaning is formed in young mothers regarding the
appearance of the character design of the mother figure on the Instagram account Parenting is Easy. The urgency
of this research relates to the phenomenon of using Instagram and the design of the character of the mother
figure as a media for parenting education. This phenomenon will affect the meaning of young mothers in the
character design of the mother figure, which beginsto shift due to technological factors and different generations.
The meaning of young mothers in the character design of the mother figure will also affect the identity and
parenting pattern formed. This study uses a qualitative approach with phenomenological methods. The
conclusion of this study obtained the construction of meaning formed in the design of the character of the mother
figure. These meanings are categorized into two groups: the emotional young mother category and the trendy
young mother category, which also construct the meaning of two different parenting patterns.